Southern Cross Austereo (SCA) has formally appointed Matthew O’Reilly as Head of Broadcast Content – Audio, confirming him in the role following a six-month interim tenure as the company reshapes its senior content leadership team.
The appointment positions O’Reilly at the centre of SCA’s broadcast strategy across its Hit and Triple M networks, spanning metro and regional markets, with responsibility for defining the group’s content vision and aligning it closely with commercial objectives.
O’Reilly steps into the role after more than 15 years in senior content leadership positions across the Triple M network.
Most recently, he served almost three years as Triple M Metro Content and Content Director for Triple M Adelaide, where the station maintained its position as one of the city’s most consistent ratings performers.
In the Head of Broadcast Content – Audio role, O’Reilly will lead SCA’s content teams nationally and partner with the executive leadership team as the company continues to integrate its audio strategy following the SCA–Seven merger.
John Kelly, SCA’s Managing Director – Audio, said the appointments reflected a deliberate investment in content leadership.
John Kelly
“These appointments reflect the strength of SCA’s radio expertise and our commitment to backing the best people in the industry,” Kelly said.
“Matthew’s leadership, together with our senior content leadership team, has already driven significant transformation across the business. With exciting opportunities ahead and strong marketing support behind our brands, this team will be central to delivering creative, audience-focused content and driving sustainable growth for SCA, our audiences, and our partners.”
Senior content structure takes shape
Alongside O’Reilly’s appointment, SCA confirmed a series of senior content roles designed to sharpen network and development strategy.
Jamie Angel has been appointed Head of the Triple M Network, in addition to his role as Triple M Brisbane Content Director.
Angel will oversee the network’s metro content strategy across local and national shows and music programming. He brings more than 35 years of experience in Australian radio, including senior roles at 2DayFM, Fox FM, and B105.
Jay Mueller will take on the newly created role of Head of Development, alongside his position as Triple M Melbourne Content Director.
The role focuses on programming and talent development, succession planning, and ways of working across SCA’s content brands, including Triple M, Hit, LiSTNR, and Seven. Mueller has more than 25 years’ experience across broadcast and digital media, including senior roles at SCA, the AFL, the Seven Network, and SEN.
As part of the revised structure, Amanda Lee (Head of Hit Network – Metro), Angel and Mueller will report directly to O’Reilly.
Jay Mueller
Content leadership and commercial alignment
O’Reilly said the formal appointment reflected both internal capability and the company’s next phase of growth.
“I’m proud and humbled to officially lead our broadcast content teams into the next exciting phase at SCA,” he said.
“These appointments reflect the depth of experience and talent across our content teams. It’s fantastic to give opportunities to those within the business.”
Referencing the broader business context, O’Reilly pointed to early momentum following the SCA–Seven merger.
“With the combined passion of this team and the early momentum of the SCA and Seven merger, we’re well positioned to create, collaborate and grow in new ways,” he said.
“By leveraging our trusted talent, our local content advantage, and newly formed experienced content leadership team, we can deliver compelling shows, expand audiences and drive meaningful commercial outcomes.”