Advertising Week APAC saw flocks of media, agency and adverting industry folk make the trip to Sydney’s Luna Park earlier this month. Mediaweek was on the ground, covering the event alongside Samsung Ads, and speaking to some of the event’s major players.
Mediaweek chatted with Alex Spurzem, general manager, Australia and New Zealand, at Samsung Ads, and asked him about his thoughts on Advertising Week and what brings him to the event.
“It’s always the people for sure,” Spurzem said. “It’s like you’re meeting your friends and family and bumping into people and catching up. The networking is the main event.”
Spurzem said that the highlight for him during the event was he felt there was a great mix of topics, both local and global.
“The event is always a good bellwether for the trends in the industry and the topics that people are concerned about. So I suppose the overall mix is my highlight.”
He described Ad Week in three words: “Must Have Event.”
Last month, Mediaweek and Samsung Ads launched a video series called Behind the Screens.
The five-part short-form series presents interviews conducted by Mediaweek editor-in-chief James Manning.
Each episode features a key player in the TV sector who shares insights about the latest trends in the sector from changing viewing habits to advertising business models. The guests have been brought together to discuss challenges, opportunities and the transformation of the TV landscape.
Guests across the series feature executives from Nine, Seven, Foxtel Media, Paramount ANZ, the IAB, EssenceMedia and Samsung Ads.
Samsung Ads is Advanced TV advertising. Its smart TV advertising solutions are built on data from millions of Smart TVs in Australia.
You can watch and podcast Behind the Screens powered by Samsung Ads.
Episode one podcast
Episode one video
Episode two podcast
Episode two video
Episode three podcast
Episode three video
Episode four podcasts
Episode four video
Episode Five video
Episode five podcast
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Top image: Alex Spurzem