Re, M&C Saatchi Group’s global design business, has announced the appointment of Remi Couzelas as group head of Optus.
Couzelas will lead the Optus business across both Re and Optus’ bespoke built-in-house offering, Yes Agency, as well as leading the integration of projects with other agency village partners.
Couzelas returns to the company after a stint at 303 MullenLowe as head of brand planning. He was part of the management team in Sydney and worked across data, CRM, CX, social, digital and PR.
He first joined the company as strategy director for Optus in 2018, staying in the role for two years before joining 303 MullenLowe as head of brand planning.
Couzelas said of his new post as group head at Re Agency: “The opportunity to come back to Re and M&C Saatchi Group, combined with a strong desire to work with the Optus team again, felt like something I could not say no to.”
Melissa Hopkins, VP marketing at Optus, said: “We are super excited to welcome him back to the family in this new extended role.”
Patrick Guerrera, CEO of Re and Yes Agency, said: “Remi’s first tenure at Re and the M&C Saatchi Group was phenomenal. He made an extraordinary impact on Optus, and we can’t wait to see what he brings to this critical role.
“We’re also thrilled to have him back culturally, where he always shared his strategic brilliance and huge sense of fun,” he added.
The appointment of Couzelas comes after the company announced recent growth in the North America region, as well as the promotion of Sarah Burling as general manager of the company’s Australian arm.