It comes as the company expands its product and technology leadership as it scales globally.
This generation's influence is firmly shaping culture in 2026.
The acquisition will allow Pureprofile to offer both quantitative and qualitative services under one roof.
Support isn't the problem. It is a straight-out belief that it just won't work.
Jessica Folkard: 'Marketers should focus on identifying and targeting confident consumers who move decisively through the purchase journey.'
Young Ham: 'It’s more than just a faster way to gather insights; it’s a fundamentally new way of making creative and strategic...
Martin Filz: 'Marketers need to stay on top of these audience behaviours and motivations to think more holistically about what value looks...
Martin Filz: 'Datarubico’s solutions empower organisations to gather insights faster, manage costs more effectively, and make smarter decisions with confidence.'
Niamh Fitzpatrick: 'By tapping into these tools, brands can make smarter, more data-driven decisions with confidence, ensuring they are ahead of the...
Lee Besser: 'Social platforms have moved from simply driving discovery to influencing the entire purchase funnel—from awareness to advocacy.'
Martin Filz: "We are committed to leveraging opportunities using technology and Al to drive further innovation and growth."
• On average Australians subscribe to two different platforms at the same time
Jones will replace current CEO Paul Chan
