Prophet has expanded its technology team with two senior appointments.
The Australian-founded business has appointed Aysa Matueva as Senior Software Engineer and Ruxin Ma as Frontend Developer, in a move it says will support rapid growth and further development of its AI-powered platform.
The hires come as Prophet continues to scale following the launch of Prophet AI, its decision intelligence system that builds digital clones of organisations to simulate and test strategy before decisions are made.
Past experiences
Matueva joins Prophet with nearly a decade of experience building backend systems across distributed systems, data pipelines and event-driven architecture.
She has previously held senior development roles at ANZ, Culture Amp and Zendesk, where she led major projects and teams in high-scale product environments.
She also worked at General Assembly as a Full Stack Developer.
Ma began her career at Baidu, China’s leading search engine platform, as a Product Manager focused on search optimisation.
She has since held roles at Himalaya Peak and QuickSite Guru, bringing experience across product, frontend development and user experience.
CEO Jordan Taylor-Bartels comments
Prophet CEO Jordan Taylor-Bartels said the appointments were critical as the company continues to evolve its platform.
“Prophet is a rapidly evolving organisation, and we are continuously building and improving our decision intelligence platform to bring clients faster results and insights. The business is scaling fast – and it’s critical that we have a world-class development team in place to meet demand and grow at pace.
“These new appointments will help achieve our ambitions – they bring unique experience and backgrounds to their new roles, making them well-placed to bridge technical execution with Prophet’s business objectives.
“Both Aysa and Ruxin impressed us with their product-oriented mindset and their strong understanding of user needs; their expertise will be vital in enabling our clients to visualise insights and data-driven marketing decisions.”
From backend scale to frontend experience
Matueva said the role aligns closely with her experience in high-scale engineering environments.
“I’m someone who thrives in building event-driven systems at scale, and I’m happiest in fast-moving teams, where engineers care about quality, ownership and solving real problems together. Prophet ticks all the boxes with its impressive tech stack and innovative product. I’m looking forward to taking on the architectural challenge of building a system capable of digesting diverse data streams.”
Ma said she was drawn to the company’s collaborative culture and product ambition.
“I was drawn to Prophet’s collaborative culture and its commitment to delivering meaningful business impact for clients. I’m excited to grow alongside a talented team, working with cutting-edge technologies, and contributing to solutions that drive real results.”
Growth momentum builds
The appointments follow a period of expansion for Prophet, which has strengthened its leadership and sales capability in recent months.
Vice President of Sales and Partnerships James Sawyer was an early hire in Sydney, while Bec Geyer was appointed to lead talent and recruitment.
Rachel Scott joined from Suncorp as Head of Marketing Science, and Carl Clasio and Leo Roubos have also joined the national sales team.
The company has also expanded its Advisory Board, with Phil Davis, Vice President Global GTM at Google Cloud, and Professor Andrew Gelman of Columbia University joining to support its development and strategic direction.
Founded by former Hyperloop Global Marketing lead Jordan Taylor-Bartels and former Ogilvy and VMLY&R Commerce CEO Sean Taylor, Prophet launched in Australia in 2024.
The platform connects commercial and behavioural signals to help brands model marketing performance and optimise investment decisions.
Since launch, Prophet has secured clients across retail, insurance, automotive, media, on-demand delivery, wagering and cybersecurity, and was awarded AFR BOSS Most Innovative Company in the Media and Marketing category in 2025.
Both Matueva and Ma’s appointments are effective immediately.
Top Image: Aysa Matueva and Ruxin Ma