Original Australian content will be distributed across PodcastOne’s global app and website following an agreement between the company’s operations in America and locally (which is a partnership with SCA). The content will also be available on Apple Podcasts, Google Home and Amazon Alexa.
This will provide Australian podcasts access to the world’s largest podcast market from both a listening and commercialisation point of view.
The alignment with PodcastOne US will allow American listeners to easily access popular Australian podcasts including Hamish & Andy, Mark Howard’s The Howie Games and The Moment, Mark Pesce’s award-winning The Next Billion Seconds, Rosie Waterland’s My Mum Says My Memoir Is a Lie, Tiff Hall and Cass Dunn’s Crappy to Happy, Christian Hull’s Complete Drivel, Mark Bouris’s The Mentor, Dr Nikki Goldstein’s Sex ’n’ Life, as well as Adam Shand’s Adam Shand At Large, The Trials of the Vampire and UnderState: Lucille Butterworth. PodcastOne is also the home of Mediaweek Australia’s podcasts.
“Looking at PodcastOne Australia’s total downloads, Australian podcasts make up 95% of listening,” said PodcastOne Australia head Grant Tothill. “We’ve built a premium lineup of domestic titles and PodcastOne has seen the calibre and success of our Aussie podcasts. Now, they will have them front and centre for the American audience as well.”
In June this year, the Australian PwC Futures study into media revealed podcast listening in Australia continues to grow, with an increasing appetite for original domestic podcasts. This was reinforced in a recent research by SCA insights that showed 87% of Australian podcast listeners have listened to an original podcast in the past month.
PodcastOne chairman and CEO Norman Pattiz said, “We have worked closely with PodcastOne Australia over the past 18 months to expand our premium global brand, while incorporating localised content for the Australian market. It has proven successful. Plus, we now have some additional great content to add to our worldwide distribution channels.”
See podcastone.com.au to find the full catalogue of PodcastOne’s Australian and US content.