Podcast Week: A Life of Greatness, iHeart, Couple of Blokes, Couple of Beers

Podcast Week: KICPOD

Plus: Popcorn Podcast, Michelle Obama, Shameless

Compiled by Tess Connery and Grace Gollasch

Inspiring people’s best on A Life of Greatness with Sarah Grynberg

A Life of Greatness with Sarah Grynberg has returned for a seveth season on LiSTNR. In the pod, Grynberg invites listeners to tune in to a series of conversations with thought leaders, well know personalities, and global humanitarians. With the aim to provide simple tools, tips, and strategies brought to light to help live a life beyond limits – towards courage, joy, love, and a more meaningful way of being.

Podcast Week’s Tess Connery spoke to Sarah Grynberg about how far the podcast has come, and what she hope it brings to listeners. 

Reflecting on the very beginnings of the podcast, Grynberg says she began her journey as a producer for Hamish and Andy before moving out on her own.

“I was a podcast producer, but also was studying and teaching a lot of personal development to people – about the mind-body connection, how our emotions work, and all those bits and pieces. The more I was getting into that sort of work, the more I thought to myself, why wouldn’t I share my learnings with a wider audience

“I thought, well, I work at a podcast company, so it’s a great time to put a podcast together! I had this idea of interviewing thought leaders, and different people about their achievements, and I was already connected to people through my own journey in life. So I put this idea together, and it just kind of took off.”

A Life of Greatness

Sarah Grynberg

Just over four years down the road, A Life of Greatness is heading into its seventh season, something Grynberg describes as “exciting.” 

“The first season was eight episodes, and they were half an hour or 20 minutes. A lot of the audience was writing to me saying ‘you need make the episodes longer, we just would love to have listened for longer’. I thought well, I’ve got to take that feedback on 100%! So now I get to sit with these people for an hour and talk to them, which is just incredible. 

It has changed slightly – little things here and there – but really, the crux of it hasn’t. It has grown a lot in the last year, the numbers speak for themselves.”

Having sat down with guests from all walks of life – including big names like Mark Manson, Matthew McConaughey, John Howard, Spice Girl Mel C, and Esther Perel – Grynberg has learned a thing of two from her conversations. When asked what stands out as one of the biggest thing she’s learned, Grynberg points to the stories of everyday people. 

There’s a theme that’s been coming up a lot in the last year, being your authentic self. I think that’s really, really pertinent because just being your authentic self goes into a lot of aspects of life – one of them is prevention of disease. I’ve talked to a lot of scientists, doctors, and trauma specialists – the best in the world – about this.

“What they were saying is all was the same: when people live their life, and they’re not authentic to who they truly are, these are the people that develop disease in later life. Some of that disease can be fatal. 

“When you have palliative care workers sitting at the bed of those that are dying, and they say their biggest regret is that they never lived a life true to themselves, that just has just resonated so much in the interviews recently. I just think it’s a piece of information that everyone needs to hear.”

a life of greatness

Ultimately, A Life of Greatness is made for Grynberg’s audience, and she hopes that the podcast will inspire people to live their best lives. 

“I do these podcasts not only because I love it so much, but because I want to be in service to those people that I can touch. 

“I hope they listen to the leaders and they come away with wisdom, or they listen to the entertainers or people that have struggled and they take something out of that that they can use in their everyday life to make their life greater. The whole idea of the podcast A Life Of Greatness is so that people are able to take out wisdom to live their greatest existence, and with that become a happier person.”

[Listen to A Life of Greatness here]

iHeart brings the love this Valentine’s day with iHeartYou

iHeart is here to help commemorate the most romantic time of the year, with its love dedication station iHeartYou.

iHeart has the top relationship and dating content this year, from their love dedication station iHeartYou to the abundance of relationship and dating content available via the free iHeart app.

Appearing on the dedicated love station are the Life Uncut, How Men Think, Committed and Modern Love podcasts.

iHeart’s love song dedication song station with Dr.Love has officially launched listeners can be a part of the fun by leaving a special message and song for someone they love.

To do this, listeners need to download the free iHeart app, search for iHeartYou, press the talkback mic button and leave a song dedication to go in the draw to win an Event Cinema movie voucher.

[Listen to iHeartYou here]

Mark Allen & David Schwarz bring the bants with new podcast Couple of Blokes, Couple of Beers

Couple of Blokes, Couple of Beers is a new weekly podcast hosted by two great mates: Mark ‘Marko’ Allen, and David ‘The Ox’ Schwarz.

Mark Allen played professional golf around the world for 15-years. He has worked at 3AW, Macquarie Sports Radio and SEN for over a decade. As a survivor of Stage 4 bowel cancer, Mark is now a Bowel Cancer Australia Ambassador and public speaker.

David ‘The Ox’ Schwarz is a former AFL star. Many experts regarded him at, or close to, the best forward in the game early in his career with the Melbourne Demons, however his footy career was cut short by three serious knee injuries. A reformed gambling addict, Ox has been off the punt since 2005, and has developed an impressive career in the media and public speaking.

Capturing the irreverence, fun, and rapport of their “Ox & Marko” partnership developed over many years broadcast on radio in multiple states, this new podcast takes their content to a new level and a new audience.

[Listen to Couple of Blokes, Couple of Beers here]

Popcorn Podcast’s latest season pops with star guests

Season nine of locally-made dedicated cinema podcast, Popcorn Podcast With Leigh And Tim, launches with special guests Gabriel LaBelle, the star of Steven Spielberg’s award-winning biographical drama The Fabelmans, Oscar-winner Florian Zeller and star of Zeller’s acclaimed new movie The Son, Zen McGrath.

These names join a long list of A-list stars who have visited Popcorn Podcast during the past four years to discuss their latest cinema blockbusters – including Hugh Jackman, Sam Neill, Jake Gyllenhaal, Jamie Lee Curtis, John Leguizamo and many more – continuing Popcorn Podcast’s proven track record of attracting the top international and local names in the movie business.

Now in the top 2 per cent of more than 3 million podcasts worldwide, with a reach of 1.1 million digitally, Popcorn Podcast With Leigh And Tim is Australia’s only dedicated new release movie podcast serving bite-sized and informative weekly episodes to movie-goers with a knowledgeable (and often salty) twist from expert its hosts.

[Listen to Popcorn Podcast here]

Audible and Higher Ground announce Michelle Obama: The Light Podcast

Audible and Higher Ground have announced Michelle Obama: The Light Podcast, a weekly released compilation of intimate and inspiring conversations that occurred during Michelle’s latest book tour. From March 7 for two weeks, the podcast will be available exclusively on Audible.

Available to listen within the new podcast will be Michelle Obama discussing personal stories and insights with friends such as Ellen DeGeneres, Tyler Perry, Conan O’brien, Oprah Winfrey, Gayle King, Hoda Kotb, David Letterman, and more.

Michelle and her friends explore themes like building meaningful relationships; issues connected to race, gender, and visibility; the habits and principles they have used to successfully adapt to change and overcome obstacles; and the importance of lighting up for others to reveal the richness and potential around us.

As ever, Michelle Obama brings her trademark humor, candor, and compassion while she discusses her tools for living in today’s world.

[Listen to Michelle Obama: The Light Podcast here]

“Less is More”: Shameless Media’s approach to advertising, content and business growth

In 2018, two Melbourne-based journalists with little to no podcasting experience started a reality TV and celebrity news podcast to address a gap in the Australian pop-culture market.

Today, the side-hustle-turned-media company has nine employees, multiple podcasts, 55 million podcast downloads, and over 720,000 social media followers across its network.

Co-founded by Michelle Andrews and Zara McDonald, Shameless Media is a youth media company dedicated to creating content that ‘cuts through a saturated market.’

shameless media

In January, the company reported their strongest results yet, with 2.35 million listens across its network. Their flagship product, the Shameless Podcast, is described as “the pop culture podcast for smart women who love dumb stuff,” which airs two weekly episodes, along with a monthly book club episode. 

Mediaweek spoke to Andrews and McDonald about their advertising ethos, the power of video, and the company’s plans for the future.

According to the 2022 Shameless survey stats, 49% of respondents bought a product advertised across the network in 2022. McDonald says the strong results come down to their core value: content over money.

“The community is constantly at the forefront. So when we’re getting our partnerships, we’re focused on making sure that the ad partnerships serve the listener- if they’re going to be listening to an ad, it has to be an ad that they are interested in,” McDonald said.

[Listen to the Shameless Podcast here]

LiSTNR announces the return of Rosie Waterland as co-host of Just The Gist podcast

LiSTNR has announced the return of Rosie Waterland to the mic on the Just the Gist podcast with co-host Jacob Stanley

If it’s an incredible story in the form of a famous scandal, true crime, celeb drama, conspiracy theory, politics or just amazing people throughout history, Waterland and Stanley will tell you about it without getting bogged down in any of the boring bits. You’ll get ‘just the gist’ of what you need to know – only the juiciest, most entertaining details. You know, the ones that make you look very smart and interesting when you repeat them at dinner parties.

In further exciting news, Just the Gist will now publish two episodes a week. Every Tuesday, Waterland and Stanley will shock and entertain each other with the world’s most fascinating true stories, and on Thursdays, they will share ‘Breakin’ Nooz’.

[Listen to Just The Gist here]

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