Paramount Upfront 2024: All new and returning shows
Paramount has revealed its upcoming content slate for 2024, with new and returning shows coming to Channel 10 and 10 Play as well as new shows coming to Paramount+.
Channel 10 2024: New and Returning Shows
Paramount has promised that the new year will include a fresh and exciting early evening line-up plus the return of fan favourite programs and also some beloved legacy hits ready for discovery by a new generation of fans.
Gladiators is set for a triumphant return to Australian screens early in the new year.
A team of 21st-century superhumans are relishing the chance to challenge a new breed of brave, everyday Aussie contenders in the ultimate test of speed, strength, stamina, agility and power. The returning series will be hosted by Liz Ellis and Beau Ryan.
Australian Survivor: Titans v Rebels will land back on the beaches of Samoa in 2024.
Hosted by Jonathan LaPaglia, the Titans will need to be at their best to take on the Rebels – a group of individuals who live life by a different set of rules.
Across the ocean from Samoa’s white sands to Africa’s teeming jungles, 2024 will see the 10th season of the Logie-winning I’m A Celebrity … Get Me Out Of Here!
Paramount has promised that the 10th season is set to be the best yet with plenty of surprises as well as a brand-new co-host.
Alongside Julia Morris in the African treehouse, next year will be Robert Irwin, with the new duo set to debut on Sunday, March 24.
Filling out March is the Australian Formula One Grand Prix, with the only place to watch live and free being on 10 and 10 Play.
Deal or No Deal is set to return to screens, hosted by Gold Logie winner Grand Denyer.
10’s comedy lineup is all returning including Have You Been Paying Attention?, The Cheap Seats, Thank God You’re Here, Gogglebox Australia and Taskmaster.
A new season of Hunted Australia is coming as a group of fugitives will again attempt to vanish into the urban wilderness and survive a game of cat and mouse.
The second half of 2024 will see The Amazing Race Australia: Celebrity Edition return for a second season. Brand new celebrities and their loved ones will be once again tossed out of their comfort zone to scramble from pitstop to pitstop for their chosen charity.
A raft of classic shows are also returning for a new generation of viewers.
Wheel of Fortune Australia, hosted by Graham Norton and produced by Whisper North, part of the Sony Pictures Television-backed Whisper Group, will bring the game show back to primetime.
A brand-new incarnation of the iconic cooking show Ready Steady Cook is set to hook in Friday night audiences. Miguel Maestre will host.
Factual favourites returning include Bondi Rescue, Ambulance Australia, Mirror Mirror, The Dog House Australia and Dogs Behaving (Very) Badly.
10 headliners The Bachelors Australia, Shark Tank Australia and The Masked Singer Australia are also returning.
The kids will be sorted on Nicholdeon with the likes of PAW Patrol, Blue’s Clues & You!, Baby Shark’s Big Show, SpongeBob SquarePants, The Really Loud House and Middlemost Post. Over at Nick@Nite, the bigger kids have Friends, The Graham Norton Show and various movies.
Bold and Peach will feature NCIS, Bull, The Big Bang Theory and South Park. The channels will also feature the A-League and the NBL.
Paramount+ 2024: New and Returning Shows
Headlining Paramount+’s 2024 lineup is the announcement that Top Gear Australia is coming to the platform.
The re-vamped series will feature three new co-drivers at the wheel: Blair ‘Moog’ Joscelyne, the co-creator of the popular auto series Mighty Car Mods; Beau Ryan and Jonathan LaPaglia. Together, they will headline the new incarnation of Top Gear Australia.
Dropping November 10, NCIS: SYDNEY is the first-ever series from the global NCIS franchise to be shot outside the United States. NCIS: SYDNEY follows the high-octane adventures of a multinational task comprising NCIS agents and members of the Australian Federal Police as they police the most contested patch of ocean on Earth.
A new series titled Paper Dolls is set to premiere on Paramount+ on December 7, with the eight-part drama exploring the meteoric rise and tumultuous fall of HARLOW, a fictional girl group born of the world of reality television.
The second season of Last King of the Cross returns as Paramount+’s most-watched local original series as well as the upcoming premium event series Fake. Starring Asher Keddie and David Wenham and inspired by Stephanie Wood’s bestselling book, this eight-part series delivers a meditation on love in a world of lies and deceit.
The hit 2023 series The Inspired Unemployed (Impractical) Jokers is primed to return in 2024, gifting fans of cringe comedy another season of pranks and punishments.
MTV’s ‘Shores’ franchise is getting its own Aussie twist with Aussie Shore. Starting with Jersey Shore, MTV’s hit franchise has expanded to multiple global destinations including Geordie Shore (England), Warsaw Shore (Poland), Rio Shore (Brazil) and Acapulco Shore (Mexico).
2024 will mark the 40th anniversary of the Teenage Mutant Ninja Turtles, with the all-new series, Tales of the Teenage Mutant Ninja Turtles set to premiere. The 25th anniversary of SpongeBob SquarePants will also take place as the platform will have all-new episodes of the animated series.
The all-new CG-animated preschool series Dora marks the return of the Latina heroine along with all the original series’ beloved characters.
A second season of Tokyo Vice will also delve deeper into the Tokyo underworld of the 1990s.
Paramount+ is the streaming home of the Star Trek Universe, boasting an expansive library of Star Trek series including full seasons of Star Trek: The Original Series and Star Trek: The Next Generation; the Paramount+ original series Star Trek: Discovery; Star Trek: Picard; Star Trek: Strange New Worlds; animated series Star Trek: Lower Decks; and the complete line-up of Star Trek films.
2024 will see the long-running Star Trek: Discovery conclude with its fifth and final season.
On the sporting front, Paramount+ will provide front-row seats to the Matildas and Socceroos, streaming live coverage of Australia’s two national teams on the international stage.
As the Socceroos prepare for a date with the AFC Asian Cup in January 2024, fans will be able to enjoy live broadcasts of all the team’s matches as well as the entire tournament’s matches on Paramount+.
The Subway Socceroos World Cup qualifiers will kick off in November 2023 and continue in March and June 2024, when Australia’s men’s team will once again be chasing a place in football’s biggest tournament.
Meanwhile, the CommBank Matildas are ready for their AFC Olympic qualifiers campaign. If they manage to top their group, they’ll progress to the next stage of qualifiers in February 2024.
Locally, every match of every round in the Isuzu UTE A-League and Liberty A-League seasons will continue live on Paramount+.
The world’s oldest national football competition will once again captivate football lovers in 2024, with the final rounds of the Emirates FA Cup available exclusively on Paramount+.
Robert Irwin named co-host of I’m A Celebrity… Get Me Out Of Here!
After months of speculation, Network 10 has announced that wildlife warrior Robert Irwin is packing his bags for South Africa and will join the Jungle Queen, Julia Morris, as co-host for the 10th season of I’m A Celebrity … Get Me Out Of Here!.
Irwin – a passionate conservationist, zookeeper, photographer, and presenter – will swap Australia Zoo for the wilds of Africa to run the latest crop of celebrities through their paces.
Robert Irwin said: “It’s a huge honour to be the new co-host of I’m A Celebrity… Get Me Out Of Here!. I can’t wait to plunge back into the incredible African jungle and introduce our celebrities to the magnificent wildlife that call the jungle home.
“Most of all, I’m thrilled to have the opportunity to work alongside the incredibly kind and talented Julia Morris. Crikey! This is going to be a wild ride!”
Julia Morris said: “I am absolutely overjoyed by the appointment of my spectacular new co-host, Robert Irwin. Audiences will be peaking at how much fun we have in store. You might think Robert and I are an unlikely duo, but it turns out we’re a magical combination! Season 10, here we come!”
In February, it was announced that previous I’m A Celebrity … Get Me Out Of Here! co-host, Dr Chris Brown would be leaving Network 10 to join rival network Seven.
Brown started his TV career with Seven on Harry’s Practice two decades ago.
Paramount gets the keys to Top Gear Australia
Paramount+ and BBC Studios Australia and New Zealand have announced a new Australian version of Top Gear coming to Paramount+ Australia in 2024. BBC Studios’ local production arm will produce the series.
The three new hosts joining the series include car enthusiast Blair Joscelyne, Beau Ryan and Jonathan LaPaglia.
Joscelyne is the co-creator of the popular indie auto YouTube series Mighty Car Mods. With his best mate Marty Mulholland, the independent automotive series began back in 2007, when Marty and Moog started filming videos in Marty’s mum’s driveway.
Blair said: “It’s a once-in-a-lifetime opportunity when you get asked to be part of one of the biggest motoring shows in the world. And I will take my job seriously of frying the tyres of any vehicle that the producers are irresponsible enough to hand me the keys to.”
Beau Ryan said: “I’m super excited to be part of such an iconic franchise and can’t wait to bring it back to Australia. So, fasten your seatbelts, because this is going to be one hell of a ride!”
Jonathan LaPaglia said: “When Network 10 and BBC Studios asked me if I’d be interested traveling all over the world to test really cool cars and behave like an idiot I said, “Of course I’m interested. Where do I sign? Top Gear is arguably the biggest (and greatest) car show ever and as a massive fan, I used to fantasise about being on it one day as a guest racing the Reasonably Priced Car around their test track. I waited, that call never came. But 20 years later someone at Top Gear HQ screwed up, confused me with someone else, and asked me to be the host of Top Gear Australia? Buckle up, this could get bumpy!”
SVP of content & programming, Paramount Australia & New Zealand, Daniel Monaghan said: “We are thrilled to be partnering with BBC Studios to bring a localised version of the iconic series to Paramount +. Top Gear Australia promises to deliver everything fans love about the show but with an Aussie twist. We can’t wait for Jonathan, Beau and Blair to get behind the wheel of the world’s biggest car entertainment show.”
The eight-part series will begin filming later this year.
Grant Denyer to host Deal or No Deal on 10 in 2024
Deal or No Deal, the game show where contestants must beat The Banker to win a huge cash prize, is making a return to screens on Channel 10 and 10 Play in 2024.
The contest of nerve, luck and gut instinct will be fronted by Gold Logie winner Grant Denyer.
Grant said: “We’re back baby! I’m incredibly excited to be bringing this global mega-format back to Aussie screens. It’s an absolute gem of a show with an enormous and much-deserved worldwide following.”
Deal or No Deal is one of television’s most successful formats ever, with 325 productions worldwide.
Every episode is a high-pressure, high-stakes game of risk versus reward in which contestants face a series of decisions about which briefcase to open.
With an array of sealed briefcases filled with varying amounts of cash, contestants must decide whether or not to accept an offer from the mysterious Banker in exchange for what might be contained in their chosen briefcase.
Grant added: “Deal or No Deal is steeped in suspense and loaded with risk at every turn, but there’s always the chance of massive riches for contestants who can hold their nerve. Suspense, risk and big money – those are the key ingredients that will ensure everyone is on the edge of their couch.”
Deal or No Deal will form part of a new early evening lineup, kicking off with Neighbours at 4.00pm Monday – Thursdays, followed by The Bold and the Beautiful at 4.30pm.
10 News First will return to a one-hour bulletin, delivering news coverage from 5.00pm. Deal or No Deal will then hit screens at 6.00pm followed by The Project at 6.30pm.
Deal or No Deal is a Banijay Group format produced by Endemol Shine Australia for Network 10.
Network 10 is currently on the search for contestants to make a deal so if you have what it takes, apply here.
Premium and Advertising tiers coming to Paramount+ from November 16
Paramount ANZ has announced that Paramount+ is introducing a Premium Tier to roll out on November 16 in Australia. The Premium Plan will launch for the streaming platform in Australia for $13.99 monthly and $124.99 annually.
The Premium plan is set to bring Paramount’s blockbusters, originals and shows to new heights with premium quality formats, including 4K UHD, HDR10, Dolby Vision, and Dolby Atmos. Premium subscribers can also utilize four concurrent streams (instead of the two streams that come with the standard plan), unlocking entertainment for the whole family to enjoy.
The Advertising tier will roll out in Australia in 2024.
“After expanding our footprint to more than 45 markets last year, we are focused on scaling our business and providing customer choice. Following the launch of the Mobile plan in Mexico and Brazil, the introduction of the Premium and Ad-supported plans will give us the ability to better serve different consumer segments by providing multiple pricing options while also tapping into tremendous opportunities among our advertising and brand partners,” said Marco Nobili, executive vice president, and international general manager for Paramount+.
Australian Survivor to host global shoppable TV pilot for Paramount
Paramount Global has selected Paramount Australia as the pilot market for a Shoppable TV initiative that provides a seamless consumer experience for viewers to purchase products from their favourite show, straight from their connected TV screen.
This advertising innovation was crafted in collaboration with technology partner KERV and will not only be a first for Paramount globally, but also a first for the Australian market.
Lee Sears, executive vice president, head of international advertising sales and integrated marketing, Paramount Global said: “We’re thrilled to be deepening our global partnership with KERV and Paramount Australia has played a key role in extending this collaboration with the Shoppable TV proof of concept.
“The local expertise of the Paramount Australia Sales team, combined with an advanced and bold Australian advertising industry that leans into innovation, provides the ideal market to trial new technologies like Shoppable TV that have the potential to influence our global strategy,” added Lee.
Shoppable TV will integrate KERV’s technology, providing consumers with an engaging and convenient shopping experience via their remote-control, allowing viewers to watch, pause, browse, select and shop brands and products they have just viewed.
Viewers will receive an on-screen message inviting them to pause content and explore Survivor merchandise available in the Paramount Shop. Once paused a feature product carousel will appear showcasing available products and a ‘Shop Now’ call to action. After selecting a product, a shoppable screen will expand providing detailed product information and a QR code directing viewers to ‘Shop Now’.
The Shoppable TV pilot during Australian Survivor will provide insights on the technology before rolling out to other international markets in Paramount’s global business.
Rod Prosser, chief sales officer, Paramount Australia said: “Proactively testing this proof of concept in our own business and ecosystem demonstrates our confidence and commitment to pave the way forward with contextual, immersive and choice-based advertising experiences.
“We’re also incredibly proud to be the pilot market for this intuitive consumer experience that deepens audience connection and engagement with content, simplifies the customer journey and bridges the gap between content discovery and purchase.
“This technology has the potential to take brand integrations to the next level and is testament to our commitment and expertise in pushing boundaries and adopting strategies that elevate brands and connect with contemporary consumer behaviour and expectations,” said Prosser.
Marika Roque, chief operating officer and chief innovation officer, KERV said: “Paramount’s global pilot of Shoppable TV is also a major milestone for the Australian advertising industry. It will seamlessly integrate content and purchase options for an immersive and choice-based viewing experience, for the first time in this market.
“The pilot will also test and refine new advertising technologies that elevate brand reach and meet the expectations of contemporary consumers. We’re excited to embark on this journey and trailblaze the way viewers engage with advertising with an innovation-first partner like Paramount.”
Clients and agencies can connect with Paramount Australia now to register their interest in Shoppable TV with the pilot due to be completed by March 2024.
Paramount ANZ to extend dynamic video capabilities of BrandBOOST ad product suite
Paramount Australia in partnership with Innovid, is extending dynamic video capabilities to the BrandBOOST ad product suite, offering personalisation and relevancy at scale to drive campaign efficiencies and deliver brand outcomes.
This enhanced capability builds on BrandBOOST’s success in market and will integrate data triggers such as time of day, day of week, weather, and location, to automatically generate real-time and relevant creative content.
Combining data-driven solutions and dynamic creative optimisation, BrandBOOST will automate content creation delivering tailored messages in real-time to target audiences, with precise and highly relevant personalisation.
Rod Prosser, chief sales officer, Paramount Australia said: “Research shows us that consumers want personalised experiences.
“And we’ve also seen the results that dynamic video can deliver and are excited to expand dynamic capabilities to our premium BrandBOOST product suite.”
Industry data shows 78% of consumers prefer brands offering personalised experiences demonstrating the need for marketers to provide contextual advertising.
Working with several brands including Perfection Fresh and Somat, Paramount Australia also undertook comprehensive and independent brand lift studies via Lucid, in partnership with KERV.
These brand lift studies tested the impact of dynamic video campaigns in MasterChef Australia with results surpassing local and global benchmarks.
The studies showed significant uplifts in brand metrics with dynamic video campaigns cutting through the clutter resulting in an average uplift of 22% in ad recall and increasing brand awareness by 14%. Challenger brands saw even greater results seeing a 19% uplift in brand awareness.
Consideration grew on average 23.6% with some brands witnessing up to 39% uplift and purchase intent was also positively impacted with an average uplift of 8%, with some product categories seeing growth of up to 50%.
The expanded BrandBOOST product suite is in market now and joins dynamic video powered by KERV as part of Paramount Australia’s premium advertising solutions, offering marketers the tools, insights, and metrics necessary for crafting successful, outcome-driven marketing strategies.
Paramount unveils new measurement tools to provide insights into brand and business KPIs
Paramount Australia has launched a suite of progressive measurement products to empower advertisers and marketers with insights to design and deliver holistic marketing strategies.
Meeting the industry’s need for outcome-based approaches, Paramount Australia has introduced four new measurement tools to ensure marketers can validate and amplify the impact of connected TV (CTV) advertising within their entire marketing mix.
Rod Prosser, chief sales officer Paramount Australia said: “Proof of performance is a key pillar in our strategic approach for 2024.
“The industry is shifting towards an outcome-based approach so there’s an expectation that effective marketing is built on understanding what’s driving results.
“We’re closing the loop for marketers by providing more meaningful metrics that demonstrate the role and power of CTV advertising within their marketing mix and empowering them to respond to trends and insights to achieve business outcomes.”
The four new measurement solutions provide insights into brand and business KPIs.
Digital Brand Impact Study, in partnership with Innovid and Brand Metrics, gives advertisers a consumer pulse check, testing digital campaign activity against brand KPIs.
Viewers are invited to share sentiment towards a campaign they have been exposed to with real-time survey responses and feedback via their remote control.
Paramount Interactive Attribution in partnership with Innovid, identifies the impact of CTV interactive advertising either as a standalone tactic or integrated within a holistic broadcast video on demand (BVOD) campaign.
By tracking viewer engagement and customer journeys in a privacy-first environment, this tool validates interactive and BVOD advertising against business outcomes such as booking appointments, online inquiries, or sign-up forms, and provides audience insights to refine the campaign for maximise results.
The power of this solution was reinforced during the first campaign with Lendi, an online home loan comparison provider. It revealed 10 Play viewers aged 35-44, who watched reality travel shows like Australian Survivor and The Amazing Race, showed heightened interest in the brand and generated a website response rate 260% higher than the campaign average.
Paramount Brand Lift Study in partnership with Lucid, is a responsive traditional brand lift study that tracks digital campaigns on 10 Play across all devices and creatives.
Providing rapid access to essential brand metrics via Lucid’s verified online research, advertisers can track up to five brand KPIs such as awareness, consideration, ad recall and intent to purchase.
Paramount Data Collaboration in partnership with LiveRamp, empowers advertisers to conduct their own attribution and understand the role of Paramount within their broader media mix.
Advertisers can enrich their customer and consumer understanding, activate against their first-party data on 10 Play and maximise the effectiveness of their marketing mix through campaign and sponsorship attribution.
This compelling suite of measurement solutions equips marketers with reliable and meaningful insights to craft successful outcome-driven marketing strategies.
The combination of data-led ad experiences and the tools to measure effectiveness, sets Paramount Australia apart providing a unique opportunity for advertisers to respond to a dynamic marketing environment, drive efficiencies and deliver on brand outcomes.
Paramount commits to VOZ streaming in 2024
Paramount’s participation in an alliance with Nine, Seven and OzTAM will allow advertisers to manage reach and frequency across broadcaster video on-demand (BVOD) platforms, with a common trading dataset powered by Virtual Australia (VOZ).
Launching in 2024, VOZ Streaming will use the Virtual Australia dataset, one of the most advanced TV measurement methodologies in the world, to assign a universal ID and a common demographic behind the devices watching BVOD. Advertisers will be able to activate their programmatic campaigns using this ID across 10 Play, 9Now and 7Plus.
VOZ streaming will also allow programmatically traded inventory to be post-analysed against the VOZ Total TV database, revealing the significant incremental reach that BVOD delivers to a broadcast television campaign.
The privacy-first solution transforms current industry practices limited to anonymous device level frequency management, and sets the stage for the ability to plan, buy and measure Total TV, using a single currency – VOZ.
VOZ Streaming is currently in its testing phase, with broad industry consultation and feedback from broadcasters, media agencies, third-party software suppliers, and leading ad tech providers.
VOZ Streaming will work alongside 10 Play’s existing trading capability, allowing for more options for advertisers to reach their target audiences across 10 Play.
Rod Prosser, chief sales officer, Paramount Australia, said: “It’s an exciting time to be in TV with VOZ Streaming setting the global standard as a world-leading measurement solution. VOZ Streaming is the optimal choice for media buyers searching for audience scale and efficiency in premium, brand-safe content.”
“BVOD reaches millions of Australians every week. The ability to harness the scale of BVOD, with transparent, independent and robust measurement across participating broadcasters is a game-changer for advertisers and media agencies. Open to all, VOZ Streaming will operate as an inclusive framework open to all relevant media platforms who are welcome to join.”
“We at Paramount are thrilled to be joining forces with Nine, Seven and OzTAM, contributing to the VOZ Streaming initiative and presenting a Total TV buying solution in Australia. It is a testament to Paramount’s dedication to rolling out initiatives that are scalable and provide measurable solutions to the market.”
Top Image: Jarrod Villani, Daniel Monaghan, Beverley McGarvey and Rod Prosser