Paramount Australia has appointed Helen Elliott to the role of Queensland Sales Director (Ad Sales).
Reporting to General Manager – Ad Sales Nick Bower, Elliott will lead the Queensland advertising sales team across Paramount Australia’s full portfolio, including 10’s metro and regional broadcast assets, streaming platforms and Paramount+.
Elliot’s past experiences
Elliott previously led the 10 Regional sales team as Head of Regional Sales Brisbane, following Network 10’s acquisition of Southern Cross Austereo’s regional television licences in Queensland, southern New South Wales and Victoria, along with WIN Network’s Northern New South Wales licence.
Nick Bower Image: Paramount Australia
Bower said Elliott’s appointment ensures continuity in a changing market.
“Helen’s depth of experience, outstanding reputation, and strong connection to the Queensland market make her the ideal leader to help guide Paramount into its next chapter. I can think of no better person to continue Kat Droulers’ wonderful legacy,” Bower said.
“As our marketplace continues to evolve, consistency and continuity will be critical in helping our business, our teams, and most importantly our clients navigate the changing media landscape. Helen’s kind-hearted values, combined with her unwavering ambition to win, create a powerful foundation for success now and into the future.”
Elliott comments
Elliott said she was focused on building on the team’s momentum and strengthening cross-channel collaboration.
“It’s an honour to step into this role. I have tremendous respect for Kat and the commitment she showed our team and our clients, and I’m determined to continue building on that energy,” Elliott said.
“With my background in regional TV and experience leading client teams across all channels, I’m passionate about fostering deeper collaboration across the Total TV ecosystem. As Paramount continues to evolve, I’m excited to bring forward-thinking, solutions-driven opportunities to our clients and help drive meaningful growth for their brands.
“My vision for our team is to think boldly, act decisively, and deliver outstanding results.”