Paper Moose has launched its first campaign for Mitsubishi Electric.
The new campaign is also the first appearance of Mitsubishi Electric’s new brand platform, A Life More Electric, uniting its consumer and commercial product lines in Australia and helping separate the brand from competitors.
Brad Bennett, head of customer success at Paper Moose, said Mitsubishi Electric’s industry insights and collaborative spirit was an asset throughout the creative journey.
“We’re immensely proud of what we’ve created together and can’t wait for Australian audiences to respond to the campaign’s rad simplicity and divergence from category norms.”
Jessica Millard, marketing and communications manager at Mitsubishi Electric, shared that Paper Moose challenged them to create a platform to distinguish a life more electric and elevate their brand and product.
“This creative concept establishes a new and vibrant partnership with our customer so they can visualise the comfort of a Mitsubishi Electric air conditioner,” she added.
The campaign is live now on Free-to-air, BVOD, Digital, OOH and Radio.
Back in July, Paper Moose announced it was appointed as the agency of record for Mitsubishi Electric. The signing for the B Corp agency represents a strategic shift in creative direction to drive long-term growth.
Agency: Paper Moose Executive
Creative Director: Nick Hunter
Head of Client Success: Brad Bennett
Head of Strategy: James Sykes
Creative Director: Jeremy Willmott
Senior Creative: Pete Saladino
Design Director: Georgia Shillington
Motion Designer: Tchaan Wilson-Townsend
Senior Account Director: Brigitte Harbrow
Account Director: Jorge Camargo
Production: Paper Moose
Production Lead: Lucy Whirledge
Post Producer: Jon Buchan
Line Producer: Henry Richardson
Directors: Kids of Bill
Director of Photography: Sean Ryan
1st AD: Stuart Beedie
Production Designer: Laura Murray
Photographer: Hugh Peachy
Wardrobe Stylist: Emma Kalfus
Makeup: Ameila Fell
Editor: Oliver Trauth-Goik
Retoucher: Jason Riddell
Colourist: Marcus Friedlander
VFX: 3P Studio
Composer, Sound Design & Mix: Caleb Jacobs