Ogilvy Australia has today announced a further enhancement of its data intelligence offering with the appointment of Mark Albert as chief data and analytics officer.
Mark will lead the data practice across the Ogilvy ANZ Network, servicing advertising, experience, PR and health sectors.
An experienced data analytics advisor, Mark has extensive knowledge in providing data driven marketing solutions that bring creative and business value to major brands.
Mark started his career as a data planner at OgilvyOne in London. He then went on to become founding partner and COO of Australian data and analytics agency, Torque Data, in 2002. Here, he worked with many Australian brands as a strategic consultant solving data, digital and marketing challenges.
Following the 2015 acquisition of Torque Data by Virgin Australia’s Velocity Frequent Flyer loyalty program, Mark became head of data Consult at Velocity. Within this role, Mark managed the strategic use of Velocity’s membership data for Virgin Australia, Velocity and its many loyalty program partners.
As chief data and analytics officer of Ogilvy, Mark will utilise his consulting and practical experience across data-driven marketing, CRM and loyalty programs to leverage data and analytics solutions that fuel brand experiences, optimise performance and underpin future business growth.
Commenting on the appointment, Sally Kissane, CEO at Ogilvy Australia, said: “We couldn’t be happier to welcome Mark back into the Ogilvy family after many years. There are very few people in Australia that have Mark’s depth of experience and capability, and we are excited to merge his knowledge with our creative work.”
“Mark has a wonderful way of de-mystifying the world of data and making sense of what’s important for brand and business growth. We are incredibly fortunate to have him on board to work with our clients and teams across the Ogilvy Network.”
Mark Albert, chief data and analytics officer, added: “I am very excited to be re-joining the Ogilvy Network, and feel privileged to collaborate with such an amazing team. There is a huge opportunity for us to continue accelerating the smart application of data and analytics, and I look forward to combining my extensive data analytics experience with Ogilvy Australia’s talented creative minds to deliver exceptional work.”