Ogilvy wins Movember PR account in competitive pitch

Ogilvy has been appointed PR agency of record for Movember in Australia following a competitive pitch, with the partnership set to drive earned media, influencer engagement, and strategic communications for the global men's health charity.

Work has commenced immediately.

The appointment will see Ogilvy PR manage Movember's Australian media presence, with a focus on deepening awareness of men's health issues and growing participation in the annual November campaign.

A cause with personal stakes

James Curtis, Ogilvy's Head of Consumer PR & Influence, said the appointment carried personal significance.

"Movember holds a deeply personal significance for me. As a Mo Bro of 13 years, it is a cause I have championed for a long time and one that sits close to my heart," Curtis said.

"The organisation's ability to tackle serious men's health issues in a way that is genuinely unique and culturally resonant is something I have always admired. The opportunity to now contribute to that work, alongside such a talented agency team and client, is one we take great pride in.

"We are excited to bring earned creative and culture-first thinking to Movember and help further amplify the incredible impact they continue to make. I can also say with confidence that 13 years of colleagues putting up with my questionable moustache has finally paid off."

Why Ogilvy was selected

Louise Fennelly, Movember's PR Manager for Australia and New Zealand, said the agency was chosen for its earned creative credentials and strategic capability.

"Ogilvy PR was selected for its earned creative credentials, strategic thinking, and deep understanding of the men's health landscape. The agency demonstrated a strong ability to develop ideas that generate genuine media and cultural traction, while also showing a genuine passion for our cause and a clear connection to Movember's mission," Fennelly said.

"Ogilvy PR's earned creative thinking, depth of strategic capability, and strong influencer relationships, combined with a genuine commitment to improving men's health, make the agency the right partner to amplify our mission. We look forward to working with them to connect with new audiences, spark meaningful conversations, and build on the incredible momentum Movember has generated globally."

Founded in Australia in 2003 by two friends and just 30 Mo Bros, Movember has since funded more than 1,250 men's health projects worldwide, spanning mental health, suicide prevention, and prostate and testicular cancer research.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.