Nine has announced a retail media partnership program that will amplify and extend the omnichannel ecosystem of its retail media partners.
The emergence of retail media is creating unique opportunities for brands to connect with consumers closest to their point of purchase – but this is only half the journey. Nine connects with millions of Australian consumers from the “sofa to the store.”
Nine states that the program, named “RLTX”, will help advertisers to multiply the return on their retail media investment using its suite of assets, content and first party data.
Nine’s chief sales officer, Michael Stephenson, said: “RTLX is a game-changing retail media partnership program available to all of our partners that have owned and earned media assets.
“It helps partners create full-funnel marketing solutions for brands and helps brands maximise the return on their retail media investment.”
RTLX will give each of Nine’s retail partners access to their content to create new consumer experiences on their platforms. As well, it grant them access to Nine’s development teams to leverage existing data and advertising products.
New advertising products, commercial models and affiliate programs will also be introduced to deliver a greater return on clients’ retail media investment.
Together with their retail media partners, RTLX will work with brands to multiply the return on their retail media investment by unlocking Nine’s scale and using its content, data and technology.
Sam Brennan has been appointed as the director of strategic partnerships – retail media, and will lead the new integrated team with research, insight, strategy, creative, production, econometric modelling and commercial capability leveraging cross platform resources from Powered.
Brennan commented: “Retail media is in an exciting growth phase.
“RTLX will use the power of Nine to supercharge our retail media partner assets to create a powerful platform for brands. There’s never been a better time to partner with Nine.”