The Nine Podcast network has announced a new record-high monthly audience of 1.7 million listeners for May 2023.
The popular catch-up podcasts of Nine’s talk stations: 2GB, 3AW, 4BC and 6PR, have seen a surge in demand, recording a 51% YoY growth. This upswing was driven by a rise in listenership across key Breakfast, Mornings, Drive, and Sport programming.
Nine’s original podcasts also saw a 19% uplift in key categories of News, Sport, and Business, as well as strong growth in Investigative Journalism.
Investigations
The investigative podcast, Hannah’s Story, examines the shocking story of the murder of Hannah Clarke and her three young children. Listeners have tuned in to hear more about coercive control – from the relationship, to the crime, through to the coronial inquest. The podcast has received more than 600,000 downloads since launching in May (as of June 23), and was the number one ranked show on both Apple and Spotify’s podcast charts.
News
Nine’s suite of news podcasts, including the hourly news bulletins, Please Explain, 9News Podcast and The Fin, have seen more than 400,000 listeners in May, an increase of 143% YoY.
Sport
Attracting more than 377,000 monthly listeners in May 2023, Nine’s popular slate of sports podcasts are a hit with fans. As State of Origin atmosphere hits fever pitch, footy fans gained exclusive insider perspectives from the Maroon’s camp via The Billy Slater Podcast, and flocked back to the second season of the popular Stories of Origin documentary series.
While for AFL fans, Eddie and Jimmy continue to set the agenda each week of the season. The program has seen an additional 100,000+ viewers to the video podcast on 9Now and Youtube throughout the season.
Nine’s head of podcasts, Mia Stern, said: “Australians are finding new ways to connect with their favourite media personalities, passion points and in-depth storytelling through podcasts. The diverse brands, platforms and content within Nine provide our advertisers with great reach at scale, via powerful local storytelling and connections. This is a premium experience for listeners and marketers alike.”