Nine has announced the appointment of Andrea Salmon as the director of sales – Melbourne.
Salmon will be responsible for the network’s metro, regional, streaming and on-demand TV, radio, print and digital publishing teams. Her role will also encompass helping brands to create big ideas and deliver better business results leveraging Nine’s unique suite of assets and unrivalled scale, alongside Powered by Nine.
Salmon’s career spans over 20 years, she was previously the director of sales in Melbourne for Southern Cross Austereo, and Bauer (ACP). Her most recent role was the director of sales – radio at Southern Cross Austereo where she had responsibility for the national sales team.
Michael Stephenson, Nine’s chief sales officer, said of Salmon’s appointment: “Nine has the most senior media sales team in Australia, we are obsessed with attracting the most innovative leaders in the market, and there is no one better than Andrea. There isn’t a more perfect person in the country for this massive role.”
Salmon said of her new role: “The media industry is constantly evolving and innovating to deliver clients even better outcomes and Nine is at the forefront. I’m very excited to join the incredible team at Nine and to represent their unparalleled line up of media assets.”
Salmon will begin her new role on January 22, taking over from Sam Brennan, who has taken on a new role as director of strategic partnerships – retail media, leading Nine’s Retail Media Partnership Program RTLX.
Salmon is also mentor in the IMAA’s Female Leaders of Tomorrow programme.
The six-month IMAA programme aims to create a support network between accomplished industry leaders and their mentees by matching senior staff with up-and-coming women in indie media agencies for knowledge-sharing and professional development opportunities.
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Top image: Andrea Salmon