Nine has announced the appointment of Suzie Cardwell as chief data officer. This newly created role has been made to allow Nine to leverage data as a strategic asset across the group, positively impacting consumer and commercial experiences, as well as identifying future opportunities.
Having been in the industry for more than 20 years, Cardwell brings a wealth of consumer and commercial experience and media, digital and data expertise to the role. With a proven track record in leading successful data-driven change programs, she has held prominent leadership roles in other large media organisations, including News Corp and Foxtel, prior to joining Nine.
As chief data officer, Cardwell will report to Nine’s chief digital officer, Alex Parsons, and be the single point of accountability for data for Nine, covering governance, strategy and planning with execution on data projects, aligned to the group strategy.
Alex Parsons said: “We are delighted to welcome Suzie as our new Chief Data Officer. Her extensive experience and strong leadership in data strategy and planning in the media market makes her the ideal candidate to drive our data strategy. We believe that her expertise will play a pivotal role in optimising our operations and enhancing our consumer and commercial engagement across all of our digital platforms.”
Of her appointment, Suzie Cardwell said: “I am thrilled to join Nine as the Chief Data Officer and work with Alex and the talented team. Data has the power to revolutionise the media and entertainment industry, and Nine has a huge existing data asset and I am excited to leverage its potential to drive innovation, enhance consumer experiences and fuel business growth. I look forward to contributing to Nine’s digital transformation journey.”
Cardwell will work closely with the leadership team and all business units to shape Nine’s data vision and strategy and ensure it is core to the future growth and success of the organisation.
Suzie Cardwell will join Nine as chief data officer in July 2023.