Nova Entertainment have announced the appointment of Nick Young to the role of chief commercial officer.
Bringing a breadth of commercial experience across multiple media sectors, with a focus on digital and data, Young will be responsible for the development and execution of Nova Entertainment’s commercial strategy. He will work closely with Nova’s senior commercial leaders, taking responsibility for creating commercial opportunities for clients and brands and capitalising on Nova’s digital audio and broadcast platforms. Young will lead Nova’s commercial function, including agency and direct sales, digital commercial teams, and inventory management.
Young is currently director of sales – digital and publishing for the Nine Entertainment Company and has been responsible for the commercialisation and data strategy for Nine’s Digital and publishing platforms since June 2019.
Having held several senior commercial roles within digital, audio, television, and agency businesses, Young spent two years at NineMSN as group sales manager and eight years with the Multi Channel Network (MCN) in a variety of roles including national digital sales director, national sales director – tv and chief sales officer.
Nova Entertainment’s CEO Peter Charlton spoke to the opportunity that Young’s cross-platform commercial expertise will provide, as the business continues to develop and deliver on customers’ audio ambitions. Charlton and Young are former colleagues in the UK, having both worked at British broadcaster GCap Media – a company formed from the merger of Capital Radio and GWR in 2005. Three years later Global Radio took over GCap.
Former UK colleagues Nick Young (left) and Peter Charlton (pictured with Mediaweek’s James Manning) at the Australian Open
“Nova Entertainment is committed to investing and capitalising on our strength in audio and the opportunity it provides our audience, clients and partners. Nick’s extensive track record and commercial strength in digital and data will be a great asset to our commercial team and the wider business. Working with group commercial director Luke Minto and digital audio commercial & network director Kane Reiken, his appointment complements our highly experienced senior leadership team which includes the recent appointments of a chief growth officer and commercial operations director. Nick’s expertise will further strengthen Nova’s position and ability to capitalise on the clear growth opportunity that audio provides our business and clients.”
Young said, “I am delighted to be joining one of Australia’s leading audio companies, at a time when Nova is committed to investing in and strengthening its broadcast and digital ambitions. With clients and brands increasingly recognising the strength of audio, I’m excited to be working with advertisers in developing all audio opportunities across Nova’s compelling content and addressable solutions.”
As part of the Group Executive team, Young will work closely with all functions of the business and will report directly to Nova Entertainment’s CEO Peter Charlton. Young’s start date will be announced shortly.