News Corp Australia has launched a limited edition Taylor Swift magazine in anticipation of her upcoming Australian tour in February 2024. The 100-page glossy publication, crafted by the in-house content marketing agency Suddenly, serves as a comprehensive exploration of Swift’s songs, career, and life.
The magazine, dedicated to The Eras Tour, provides insights into the lyrics of the songs featured in the tour as well as the fashion choices showcased on stage. The unofficial publication chronicles Taylor Swift’s evolution from teenage country star to global phenomenon, examining her transition from genre to genre. It delves into the impact of her cinematic projects, documentaries, and albums like Folklore and Evermore; all which have revealed new aspects of Swift’s artistic expression.
The collector’s edition also delves into the secrets behind Swift’s signature beauty looks, from her hairstyles to the distinctive bold red lip and winged eyeliner she has sported throughout her career. In addition to a bonus pull-out poster, the magazine offers a fan quiz and an array of entertaining facts.
Fiona Welsh, Suddenly‘s creative content director, detailed the genesis of the magazine, stating, “The idea for this one-off Taylor Swift collector’s edition came about after we saw how passionate people were when trying to get a ticket to one of her concerts and then the many disappointed fans who have missed out.”
Welsh described the production of the magazine as a dedicated undertaking for the Suddenly team, expressing their enthusiasm for assembling a unique portrayal of Taylor’s life and music.
Taylor magazine, supported by News Corp Australia’s state mastheads, will be available for purchase at participating supermarkets and newsagents from December 9.
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