News.com.au’s editor-in-chief comments on 11m+ audience

• The highest ever unique audience in the current events and global news category in Australia

News.com.au is Australia’s number one news site, and has delivered a record audience of over 11 million in November according to the monthly Nielsen Digital Content Ratings.

With the highest ever unique audience in the current events and global news category in Australia, news.com.au delivered a unique audience of 11.2 million, a margin of 1.5 million ahead of the closest competitor, and 256 million page impressions.

News.com.au editor-in-chief Kate de Brito said: “To be the first ever to reach a unique audience over 11 million in the digital news category is an incredible result and testament to the hard work the news.com.au team, from editorial, product and analytics, to commercial and marketing, puts in every single day.

“Our coverage of breaking news and the newsroom strategy of news from all angles continues to deliver outstanding results and I’m incredibly proud of the team. They have a unique relationship with our audience and are passionate about serving them the news every day.

News.com.au had its biggest day on record in November on Melbourne Cup 2019 with a daily unique audience of 2.66 million, a lot of planning went into making this happen. Our round-the-clock coverage of the devastating Queensland and NSW bushfires with live blogs every day, and the ongoing Prince Andrew scandal all contributed to news.com.au’s audience growth in November.

“2020 is looming as another big year. Our news app continues to perform above our expectations and we’re already preparing for our coverage of the Olympics and the US election.”

Subscribe to the Mediaweek Morning Report with the form below.




Most Popular

To Top