Nielsen Nov DCR: News.com.au all-time high, Nine close to 10m

• Plus shoppers go online searching for Christmas bargains

The November 2019 digital news rankings released today by Nielsen revealed that nearly all top 10 entities saw a month-on-month increase in audience.

With paywalls dropping so that Australians could access the latest reports on the bushfires and advice on what to do in the event of a bushfire, audiences increased.

November 11th saw a spike in audiences with hundreds of school closures, catastrophic weather warnings and total fire bans in place.

news.com.au was the top news entity and is the first ever to reach a unique audience of 11.2 million. This was followed by nine.com.au (9.7 million) who jumped into second place – a position they haven’t held since February 2019. In third place was ABC News Websites (9.5 million).

Next was smh.com.au (8.4 million), followed by 7NEWS (8.3 million) in fifth position. Daily Mail Australia (7.7million) was in sixth place.

In seventh position was The Guardian (5.3 million), followed by Australian Community Media Network (4.6 million). Next was The Age (4.2 million) and Yahoo! (3.4 million) in tenth place. Yahoo! is under-reported due to a tagging issue.

Meanwhile mobile device usage is growing in anticipation for the Christmas period, reports Nielsen.

In anticipation for the holiday promotional shopping period Australians are using their mobile devices to research the products and price points they want to snap-up in sales such as Black Friday, Singles Day and pre-Christmas.

Nielsen Digital Content Ratings Monthly Total October 2019 reported that 70% of total time spent on apparel and beauty sites was on a mobile device. In comparison to last year, October 2018 reported a 52% mobile usage. The portability and growing range of apps available is particularly driving shopping behaviour away from desktops.

THE ICONIC, Priceline.com.au, ASOS.com fared well in unique audiences, online offerings with over 1.6 million, 1.3 million and 1.1 million Australians visiting their sites respectively.

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