News Australia has appointed Taylor Oberman industry lead for finance, insurance, utilities super and Sara McKeown as industry lead for entertainment.
The pair will be responsible for developing smarter commercial strategies and go to market initiatives that help clients grow faster.
News Australia’s client growth and experience general manager Renee Sycamore said clients are navigating more complexity than ever.
“Industry Leads bring deep, industry-aligned expertise to help us speak their language and create smarter solutions for clients,” she said.
“Expanding this approach across more industries is the next step in helping clients unlock their full growth potential.”
Oberman joins from PwC and Deloitte, bringing more than nine years of strategic advisory experience.
She will be responsible for driving growth by connecting industry needs with data-driven solutions.
McKeown previously led strategy for Sony Pictures and NBCUniversal, delivering initiatives that strengthened audience engagement across Australian and international markets.
She will lead go-to-market strategies focused on connecting Australians with entertainment content across movies, TV, live events, sports and gaming.
They join other Industry Leads including national head of retail Laura Saleh, national head of travel Emily Ross and industry lead for health, wellbeing and beauty Brittany Daniel.