Network 10 is partnering with TRAVLR to launch a co-branded online travel marketplace to be known as 10 Travlr.
10 Travlr will give 10 audiences the opportunity to explore and book travel deals to many locations across the world. The brand will live across platforms, including online at a dedicated transactional and editorial website and linear broadcast through a half hour travel show exploring some of the world’s most popular destinations.
Network 10’s chief executive officer Paul Anderson said: “Destination travel experiences come naturally to many of our programs – think South Africa and I’m A Celebrity…Get Me Out Of Here, Fiji and Bachelor In Paradise, Melbourne and the Formula 1 Australian Grand Prix.
“10 Travlr introduces a new travel branded offering to our audiences and advertisers, extending our viewing experience while opening up a new revenue stream for our business. We’re looking forward to working with the TRAVLR team as we integrate their services across our platforms.”
TRAVLR’s global commercial director Gordy Bayne said the partnership between TRAVLR and Network 10 is a content rich partnership.
“This is an exciting strategic partnership and a unique way for our trade partners to reach and engage with 10’s valuable under 50s audience. 10 Travlr will be an end to end travel platform and ecosystem, showcasing Tourism Board destinations and our user-generated content. Through the intuitive 10 Travlr online marketplace or via in-segment integration, trade partners can promote their destinations, airlines, cruise lines and hotels across multiple platforms, with that younger 10 tone of voice that travellers love.”
TRAVLR specialises in making rich digital content transactional and scalable for businesses globally. It is the second travel platform from Simon and Lani te Hennepe, who launched The Bali Bible in 2008, which now boasts over two million social media followers and a customer network in excess of 500,000.