Nine has appointed Penny Kaleta (pictured) to the role of Director of Sales – Radio overseeing sales for its newly acquired radio division. The former head of radio at Macquarie Media was Mark Noakes who left last month after the position was made redundant.
For the past five years Kaleta has led Australian Community Media’s sales team as its National Sales and Partnerships Director and was a co-founder and key driver of the recent Boomtown initiative.
Prior to this she held key sales roles at The Sydney Morning Herald and EMAP in London.
“Penny is an exceptional sales leader and I can’t wait for her to join Nine to lead our radio sales team,” said Michael Stephenson, Nine’s Chief Sales Officer. “She has an exceptional reputation in both the direct and agency markets across the country and a proven track record in leading high-performance teams and strategic projects.”
Kaleta will oversee sales for radio stations 2GB, 3AW, 4BC, 6PR as well as all digital assets. She will be responsible for leading the transformation of the radio sales team as part of the broader Nine team.
“I am so pleased to be joining Nine and leading the radio sales team,” said Kaleta. “Brands like 2GB, 3AW, 4BC and 6PR have a direct conversation with their audiences and their communities and I’m excited about what this means for brands. I can’t wait to unlock this potential for advertisers on radio and I’m excited about how we extend those opportunities across the Nine family.”
As part of the changes Nine has aligned radio sales with its television, digital and publishing sales teams. The radio sales team is scheduled to move into the Nine sales offices in each market in early 2020.