In mid-March, FM radio legend Byron Cooke announced he would be leaving his role at ARN’s KIIS 101.1.

At the time, there was no reason for his departure from the Melbourne FM station. Cooke only noted he had been presented “an exciting overseas opportunity”.

Cooke’s next move has now been revealed. He is heading to Saudi Arabia to be the host of The Byron Cooke Show.

Cooke’s new radio home will be Saudi Arabia’s MBC LOUD FM, where he will be on air with Sana Kothari. The new breakfast show will be heard on the first English commercial radio station launched by MBC Group.

The Byron Cooke Show, with Sana K will broadcast live on MBC LOUD FM from 6am to 10am Sunday to Thursday, and 10am to 12pm on Saturdays.

So far this year, Cooke has been keeping the Melbourne breakfast seat warm ahead of the arrival of Kyle and Jackie O to KIIS 101.1. His last day on air in Melbourne is tomorrow, Friday 5 April.

Cooke’s first show in Saudi Arabia goes to air on Sunday 28 April. That’s the day before the launch of Kyle and Jackie O into Melbourne.

Alex Agishev, head of content for MBC LOUD FM, stated: “Byron is a world-class personality, with an incredible ability to connect with local audiences, whether it’s through engaging content or live, on-ground broadcasts.

“Sana is an exciting new GCC talent, a prolific content creator and together with Byron, will provide an entertaining start to the day for Saudi Arabia on MBC LOUD FM.”

Byron Cooke

MBC introduces Byron Cooke

Cooke is a winner of the International Radio Personality of the Year Award at the Worldwide Radio Summit (WWRS). He has worked in major markets across Australia, the United Kingdom, and the USA.

Most recently heard on breakfast at KIIS 101.1 in Melbourne, Australia, Cooke has also worked on top-rating shows at 101.9 The Fox Melbourne and across the Hit/Triple M Networks nationally.

His international CV includes a stint on XFM London and Indie 103.1 Los Angeles. Cooke was also involved in the ambitious launch of his own commercial FM radio format in Northern California – the X 103.9 Revolution – in 2006.

Commenting on his signing with MBC LOUD FM, Cooke said: “Saudi Arabia is the world’s fastest-growing expat market and MBC LOUD FM is the Kingdom’s first English commercial radio station. To say I’m excited would be an understatement. I can’t wait to launch The Byron Cooke Show with my co-host Sana Kothari and call Saudi Arabia home. Cue the Ronaldo goal celebrations!”

Sana Kothari

Who is Sana Kothari?

Joining Cooke as co-host on the new show is Sana Kothari. She is an emerging talent who was discovered in a nationwide search to find new radio talent on Virgin Radio in the UAE.

Born and raised in Belgium before living in New York, Paris, and Dubai, her work in media has ranged from digital to print through experiences as a content creator and presenter. Kothari was also a newsreader and reporter for the Arabian Radio Network (ARN).

Speaking of her signing, Sana said: “I’m so excited to be joining the team at MBC LOUD FM and teaming up with Byron to bring a vibrant new sound to the Saudi Radio landscape. I’m looking forward to exploring a new culture, trying every local dish I can find, and adding Arabic to my resume.”

MBC LOUD FM’s current breakfast show, The Daily Wake Up with Jay R and Danah will be moving to the weekday drive time slot from 4pm.

About MBC LOUD

Launched in May 2023, MBC LOUD is Saudi Arabia’s first English commercial radio station.

MBC LOUD caters to the growing under-35 English-speaking expat community with a live and local on-air lineup. It also carries On Air with Ryan Seacrest direct from Hollywood. The station also hosts some of the world’s biggest DJ Shows from Martin Garrix, Showtek and Afrojack.

MBC LOUD is the presenting English station for Saudi Arabia’s biggest events such as Riyadh Season, The Joy Awards. It is the official English broadcaster for the Saudi Pro League which features Christiano Ronaldo and Karim Benzema.

The MBC station can be found via the following frequencies:
Riyadh MBC LOUD FM – 99.0
Jeddah MBC LOUD FM – 94.3
Dammam MBC LOUD FM – 88.5
Instagram – @mbcloudfm
Tik Tok – @mbcloudfm
X – @mbcloudfm
Facebook – @mbcloudfm

Creatives have been gushing over British Airways’ latest trend-bucking, rule-defying out-of-home ads. 

Created by Uncommon London, the work is a series of fragmented, hyper-close up billboards that capture individual passengers in a moment of peering out of the plane window. Most brazen of all: they don’t include the entire logo.

Hulsboch’s creative director, Marcel Wijnen, tells Mediaweek that British Airways now joins the distinguished ranks of global brands like Pepsi, Coke, Snickers, KFC, and McDonald’s, all of which have innovated their ownable assets to convert brand awareness into the more valuable – and more elusive – brand love.

Describing it as a genuine piece of human real estate, Wijnen says, “the new British Airways campaign demonstrates the power of the simple idea expressed with simplicity.”

“It’s all about stripping communications down to their absolute core, to capture that singular, universal, transferable, emotionally charged golden nugget, the ‘idea’.

“In a world so full of push messages that tell us how to feel, what to do, where to click, these kinds of campaigns appear like a breath of fresh air, allowing viewers to simply see, relate and reflect.”

But what’s the Australian equivalent? A piece of work that breaks the rules, that immediately signals client-agency trust, that feels simple but special?

TBWA\Australia’s associate creative director Cat Williams calls out a recent campaign for Melbourne’s iconic Crumpler bag by PHC Films that explores a similar theme as the British Airways ad: “humanity executed simply. Less light on the product, more light on the person experiencing it.”

Williams says the British Airways campaign’s TV film, directed by Emmy award winner Miles Jay, which accompanies the OOH under the airline’s latest ‘A British Original’ brand positioning is “beautifully captured,” but calls the OOH “specifically, incredible.” 

“Leading with human storytelling gives people a real way to connect with a brand. Logos don’t do that.”

“The tight cropping and highlighted facial expressions captures the power of travel. Reminds me I want be in that seat, put my hand up to that window.”

Williams wishes we saw more confident work from confident clients and agencies. Creatives should take note of why the British Airways work works.

“Whether you agree with it or not, it sparks conversation. A brand trusting its reputation to know we will recognise it not in its entirety is bold. More brands should have the confidence to do this.”

“Breaking the rules of advertising is exactly what creatives should always seek to do. Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to.”

On LinkedIn, Michael Beveridge stressed that it’s been 27 years since a marketer dared to touch the British Airways logo. He described the outdoor spots as a “gold standard of ‘show don’t tell’ but also gold standard of ‘just leave the logo alone m8’ and one day you’ll be able to have fun like this.’”

Beveridge, head of creative and brand at New Zealand-based accountancy Hnry, and co-founder of the full-stack creative consultancy Ouzo Studio, cautioned the “sub-10yo startup creative sweeties” that their key takeaway should be “less about ‘hide the logo’ (absolutely not – you haven’t earned that privilege by a country mile – make it bigger if anything) but rather to showcase both the product/service and the human benefit.’”

Hulsboch’s Wijnen draws a comparison to the 2020 work  ‘The ‘M’ Effect’ campaign for McDonald’s by TBWA\Belgium. It portrays children gazing wistfully out of car windows that reflect the McDonald’s Golden Arches. He notes, “both [pieces of work are] fusing iconic brand identities with a human truth and the highly emotional idea of ‘wonderment.”

‘The M Effect’ by TBWA\Belgium

Wijnen also draws similarities with the famous ‘Share a Coke’ campaign, which debuted in Australia in 2011 via creative agency Ogilvy. The campaign took Coca-Cola’s packaging and replaced the logo with people’s names – an initiative that has since been adopted by 70 countries.

See also: Coca-Cola launches AI tool to create shareable and bespoke digital Christmas cards

In all instances, he suggests that success hinges on iconic brand identities, plus a healthy dose of loveable and reputable sentiment.

“Without these two conditions – these campaigns wouldn’t have such positive impact.”

There is just one more day to enter Mediaweek‘s Next of the Best Awards, with entries closing tomorrow, Friday 5 April. Entry is free.

The Next of the Best Awards celebrate the leaders of today and tomorrow – those who are shaping the advertising, media, and marketing landscape.

The Next of the Best Awards categories span all areas of the media, advertising and marketing industry, including ad tech, audio, creative agency, data and research, marketing, media agency, new business, sales, social media, TV, PR and publishing.

There are also awards recognising people driving culture within their organisations, and the change-makers and overall leaders.

This year, Mediaweek has removed the age-based criteria and will now will recognise individuals across the media, marketing, and advertising landscape who demonstrate influence and leadership skills in driving the industry forward – whether through innovative thinking, new approaches to content, driving culture, pushing boundaries, or providing inspiration to others.

Last week, Mediaweek revealed the full judging line up, which includes:

Laura Aldington, co-founder at Supermassive
Mat Baxter, former CEO at Huge
Jasmin Bedir, CEO at Innocean
Nick Behr, founder and CEO at Kaimera
Nicole Bence, chief commercial officer at NOVA
Paul Blackburn, director commercial data, video and product at News Corp 
Lara Brownlow, head of channel sales and partnerships APAC at LinkedIn 
Sam Buchanan, CEO at Independent Media Agencies Australia (IMAA)
Rochelle Burbury, principal at Third Avenue Consulting
Suzie Cardwell, chief data officer at Nine
Nikki Clarkson, chief marketing officer at SCA
Jo Clasby, director of sales, publishing at Nine 
Samantha Cooke, head of product marketing APAC at Samsung Ads 
Pia Coyle, managing director Sydney at PHD 
Alex Derwin, chief creative officer at BMF 
Liana Dubois, chief marketing officer at Nine
Lindsey Evans, partner at Special Group
Chris Freel, group director sales at oOh!media 
Pauly Grant, chief people officer at Publicis Groupe
Carly Heaton, head of scripted at Fremantle Australia
Melissa Hopkins, chief marketing and audience officer at Seven
Venessa Hunt, director of commercial strategy and growth at ARN 
Thierry Lalchere, founder at TLC HR Consulting
Corey Layton, head of digital audio at ARN
Gai Le Roy, CEO at IAB
Michelle Lomas, founder at Xtrordinate
Murray Love, consultant at Audience Research
Vanessa Lyons, CEO at ThinkNewsBrands
Paul MacGregor, director of strategy and marketing at Val Morgan
Sophie Madden, CEO at Media Federation of Australia (MFA)
Anna Magliano, head of client services at Kaimera
Ryan Menezes, CEO at GroupM Nexus
Rowena Millward, co-founder and principal at MacMORGAN
Wendy Moore, group general manager, lifestyle at Foxtel Group 
David Mott, CEO and managing director at ITV Studios Australia
Kirsty Muddle, CEO at Dentsu Creative ANZ
Joseph Pardillo, managing director at Ryvalmedia
Anelida Pardini, director of client services at Annalect 
Hannah Sturrock, national head of engagement at Advertising Council Australia (ACA)
Renee Sycamore, executive general manager at NewsAmp, News Corp
Jason Tonelli, CEO at Zenith
Peter Vogel, CEO at Wavemaker 
Chris Walton, managing director, Sydney at Nunn Media
Sian Whitnall, co-CEO at OMD
Darren Woolley, CEO at TrinityP3 and editor-at-large at Mediaweek
James Young, regional director ANZ at Pubmatic
Julia Zaetta, editor-in-chief at Harris Farm Market Magazine
Peter Zavecz, managing director Victoria and Tasmania publishing at News Corp

The awards will be presented at a ceremony on 13 June 2024 at the Ivy Ballroom.

Entrepreneur and TEDx speaker Stephen Hunt has been appointed as CEO of UnLtd, taking over the position Chris Freel left in December.

Following Freel’s departure to join oOh! Media as group sales director, the four-month recruitment process to find his replacement involved over 50 applications for the role.

Hunt was most recently CEO and co-founder of Music Health Inc and has held senior leadership roles at Universal Music Group, TubeMogul, AdConion and News Corp. He has also co-founded several startups including a non-profit organisation focused on healthcare and education. 

Rebecca Darley, CMO at Domain and co-chair of UnLtd, said the advertising industry’s social impact organisation was excited to have someone of Hunt’s calibre joining at a critical time of growth.

“Stephen brings valuable experience, a global perspective and an entrepreneurial approach to help grow the positive impact our industry generates for young people at risk. He’s a visionary leader with a strong understanding of our industry, combined with a passion and skills for creating positive social change and growth.”

Darley added that, “The high level and quality of applications to the role is testament to the incredible work the UnLtd team has been doing over the years and the desire for our industry to create positive societal change.”

Under Hunt’s leadership, UnLtd will “take a more cause-centric approach to tackle key issues affecting young people at risk,” Darley said.

Hunt will join UnLtd on 6 May and work closely with the UnLtd executive leadership team, including Ashley McGrath, COO; Tiffany Damm, commercial director, Rachel Troy, general manager MOOD; Jade Harley, director of partnerships and Nina Nyman, CMO, as well as UnLtd’s corporate and charity partners.

Hunt said of his new role: “I’ve watched the UnLtd story unfold over the years and greatly admire the force for good it has become.”

“I’m so excited to be joining this incredible team and working with the wider industry to help take it to the next level. There is so much talent and passion for creating real change in our industry and I can’t wait to play a role in harnessing that power to do great things together.”

McDonald’s Australia has launched a nostalgic homage to the legendary Big Mac via creative agency DDB Sydney and media agency OMD, reviving the classic chant: “Two all-beef patties, Special Sauce, lettuce, cheese, pickles, onions on a sesame seed bun.”

Directed by Leilani Croucher, ‘The Original Mouthful’ film pays homage to the enduring popularity of the Big Mac over the decades in Australian culture, including the chant that was a familiar refrain in the ’70s, ’80s, and ’90s.

McDonald’s also teamed up with the creative agency last month to launch a campaign celebrating the return of the Australian footy season. Narrated by league commentator Ray Warren, the campaign features prominent figures from the world of rugby league, including Mitch Moses, Kezie Apps, Reuben Cotter, Jai Arrow, Sam Thaiday, Ricky Stuart, and Wally Lewis, among others. 

See also: DDB Sydney secures creative duo from The Monkeys, Emmalie Narathipakorn and Seamus McAlary

Credits:

Client: McDonald’s Australia 
Chris Brown – Chief Customer Officer  
Samantha McLeod – Marketing Director  
Liz Whitbread – Senior Brand Manager  
Luke Elzerman – Experience Optimisation Manager 
Chloe Brannagan – Brand Manager  

Creative Agency: DDB Sydney 
Stephen de Wolf – National Chief Creative Officer 
Matt Chandler – Executive Creative Director  
Stephanie Allen – Senior Copywriter  
Andrew Torrisi – Senior Art Director  
Mandy Whatson – Group Managing Partner 
Adam Blaynee – Group Business Director 
Steph Dix – Operations Director 
Lucy Stone – Project Manager 
Chloe McIvor – Senior Business Manager 
Rene Shalala – Executive Producer  
Katharina Wynne – Strategy Partner
Katy Andrews – Director Social and Content Strategy 

Production Company: Revolver  
Leilani Croucher – Director
Manager Director / Co-Owner – Michael Ritchie Executive Producer / Partner – Pip Smart  Senior Producer – Serena Paull
DOP – Andrew Commis  
Production Designer – Damien Drew  
Costume Designer – Sophie Fletcher 

Post Production: ARC Edit  
Executive Producer – Daniel Fry  
Producer – Sally Quade  
Editor – Elise Butt  
First Assistant Editor – Carly Anne Kenneally  Second Assistant Editor – Harrison Carr  Colourist – Edel Rafferty 
Colour & Online Assistant – Jack Wilson-Lee Online Artist – Richard Lambert  
Online Artist / VFX – Patrick Campbell  

Sound & Music: Smith & Western Sound Nick West & Dan Higson 

Media: OMD  
Emily Bosler – Head of McDonald’s 
Zoe May – Head of Strategy 
Brittany Meale – Strategist  
Taylor Hilditch – Account Director  
Anna Heslop – Senior Account Manager 

PR & Influencer: Mango  
Tabitha Fairbairn – Managing Director  
Ashleigh Vallance – Senior Account Director  
Nada Duyker – Account Director  
Sidney Balfour – Senior Account Manager 

MyMacca’s app and POS: Akcelo  
April Tunstall – Business Lead 
Melanie Tozer – Senior Account Director  
Alex Kostiouk – Senior Project Manager 

CRM: Digitas  
David Huang – Account Director

Users of the new streaming device Hubbl have been gifted more free TV sport.

Without subscribing to Kayo Sports, Hubbl offers users a variety of free sports. All the sports covered by FTA broadcasters Seven, Nine, 10, SBS and ABC plus YouTube are accessible via Hubbl.

Now, Kayo Freebies has been integrated on the device. That adds thousands of hours of free sport to the platform with no Kayo Sports login required.

What is available on Kayo Freebies?

Kayo Freebies is home to thousands of hours of free live and on-demand sporting moments. The Freebies sports will be available from today.

Hubbl users without a Kayo Sports subscription can watch the Super Netball season and Formula 1 practice and qualifying in Japan.

The content will be available to stream directly from the device’s home page and via the dedicated sport page.

Hamish and Andy at the launch of Hubbl

See also: Hamish & Andy come to the Hubbl party: New device secures best possible endorsement

Hubbl users will be able to choose free sporting moments by using the + button on the remote to add to a personalised watchlist.

Kayo Freebies on Hubbl will not require a Kayo subscription to view free content.

Free sports include select NBL games, select Supercars races, all races and events for Sail GP and America’s Cup. Plus the World Surf League, and a variety of Kayo Minis and Kayo Bites.

35+ free sports available to stream

Les Wigan, managing director of Hubbl, said: “The Hubbl universe makes accessing your favourite apps and channels simple. We can now use the technology to make Kayo Freebies even easier to access. Though Kayo Freebies remains available through the Kayo Sports app, on Hubbl it means no Kayo Sports password or username is required and dedicated rails will bring together hours of the best free sporting events with ease.”

Julian Ogrin, managing director of Kayo Sports, added: “Sport is part of our DNA and we know how much Australians love it. Several years ago Kayo made a commitment to offer free sport to the Australian public. Kayo makes it effortless to get access to that sport and we are thrilled to be able to use the Hubbl technology to take that further – whether it’s live, replays or minis, there are 35+ free sports available to stream on the platform.”

Stacey West, CEO of Netball Australia, said: “Netball is the number one female team sport in Australia and is played by over one million people – with Kayo Freebies added to Hubbl, Australians will have another easy way to access the very best from the sport, including the Suncorp Super Netball season which starts on April 13.”

Hubbl went on sale in March and is available at Harvey Norman and JB Hi Fi and via Hubbl.com.au.

See also: Hubbl: Insider’s guide to the new streaming management device

Nestlé has awarded its Australian media account to OpenMind, a bespoke solution powered by GroupM and WPP first created for the FMCG brand across EMEA in September.

Mediabrands’ UM was the incumbent after winning the business from GroupM’s Wavemaker in 2018. This time around, the pitch – which began in March last year – became a shoot-out between UM, Publicis’ Starcom, and OpenMind.

Aimee Buchanan, CEO of GroupM Australia and New Zealand, said: “We are thrilled that Nestlé has chosen OpenMind to help deliver on its media transformation across ANZ. 

“We were immediately excited by the Nestlé ambition and have loved working through this process with the team.  Our proposed combination of capability, innovation and technology resonated as a vehicle for growth. 

“We can’t wait to get started working on these amazing brands with this great group of marketers.”

The appointment of OpenMind powered by GroupM is effective 1 June 2024, and will see the bespoke agency work across Nestlé’s portfolio, which includes KitKat, Allen’s, Nescafé, Milo, Maggi, Uncle Tobys, Nespresso and Purina.

Anneliese Douglass, Nestlé Oceania director of marketing and communications, said that appointment followed a comprehensive tender process as part of Nestlé’s global media transformation review.

“We wish to thank UM, Publicis, and GroupM for all their work as part of the review. All three presented compelling, quality work which highlighted the strength of Australia and New Zealand’s media companies.”

“In particular, I wish to acknowledge the work of UM, who have delivered great strategic work and strong media buying results since 2018. We wish them all the best for the future.

“The Nestlé Australia and New Zealand team is looking forward to our future relationship with OpenMind powered by GroupM.”

Last year, Nestlé appointed OpenMind to be the sole media agency in Europe.

A Nestlé spokesperson said in a statement at the time: “The result (of the contract) will be better decision-making and media planning to allow campaigns to build brands and win consumer attention at scale.”

With the local win, Nestle joins Mondelez (Wavemaker), Mars (essenceMediacom), and Unilever (Mindshare) within the GroupM portfolio.

See also: Wavemaker to continue $50 million partnership with Mondelez in Australia
See also: Unilever Australia and New Zealand appoints Mindshare as its media agency

More experience is needed to supercharge the usage of programmatic digital out of home (DOOH) according to new research released by IAB Australia. 

The Attitudes to DOOH Advertising report, which seeks to understand the state of play for all DOOH media trading in Australia, found that 82% of agency respondents used DOOH as a significant or regularly considered part of their advertising activity in 2024 (up from 69% in 2022). 

By contrast, 52% used programmatic DOOH as a significant or regularly considered part of their advertising activity, up slightly from 48% in 2022.

The satisfaction for those who have invested in programmatic DOOH is high; the percentage of agencies indicating that programmatic DOOH is a significant part of their activity has jumped from 9% to 15%.

However, IAB said more education is needed to grow the sector.

Gai Le Roy, CEO of IAB Australia, said: “Although understanding of programmatic digital out-of-home advertising has improved since the last survey, there continues to be a need for market education and case studies to assist programmatic digital out-of-home advertising from being a larger proportion of advertising volume.

“With agencies showing increasing interest in programmatic DOOH to leverage the benefits of data and targeting and drive brand awareness campaigns, education for both agency planners and media owner sales teams will be key.”

The research also found that data and targeting remains the #1 driver for buying programmatic DOOH, with nearly all respondents saying it’s a factor, and a major factor for 77% of respondents. Flexible buying is also a key driver for programmatic DOOH. All key drivers have increased over the last two years.

82% of agencies have used programmatic DOOH advertising to increase brand awareness over the last year, while 55% also use it to increase purchase or action intent. 

The ‘Attitudes to Digital Out-of-Home Advertising Industry Survey’ was carried out in March 2024, collecting responses from 286 advertising professionals from ad agencies or brands with influence on advertising decision-making and involvement with out-of-home advertising.

Compiled by Jasper Baumann and Tess Connery

Walking towards adventure on Daytime Explorers

Kids are increasingly feeling anxious, stressed, and overwhelmed. In response, Amy Taylor-Kabbaz has returned with a new season of Daytime Explorers – the sister series to multi-award-winning Bedtime Explorers.

Each podcast episode invites listeners to take a walking meditation in their imagination, with the first episode called Soft Snow.

Podcast Week’s Tess Connery caught up with host Taylor-Kabbaz to speak about the new season. 

She said that while Bedtime Explorers came out of her struggles to get her kids to sleep, Daytime Explorers came out of her experience with “an incredibly anxious child”, who dealt with school refusal. 

“She’s now 16, but when she was six, seven, eight and I couldn’t get her to school, I had no idea what to do. I was completely overwhelmed with her anxiety.

“Recently, I saw the statistics on school refusal, especially post-COVID. I was talking to my amazing executive producer, Lorna [Clarkson], about this and we thought it was time for us to do a daytime one. It’s not about going to sleep, it’s about these pauses in the day to reset,” Taylor-Kabbaz said.

Amy Taylor-Kabbaz

The Daytime Explorers podcast uses walking meditation techniques, taking listeners along a snowy path, a leafy forest, or along a sandy beach. The inspiration came from a silent Buddhist retreat near Wollongong that Taylor-Kabbaz attended last year.

“One of the things I loved the most was this phenomenal monk walking us around the grounds with a walking meditation. I’ve been meditating for many, many years, and I couldn’t believe how different that experience was.

“I said to Lorna, what if we did a walking meditation for kids – they can get up and move their body. The bedtime podcast is all about not moving and getting ready to sleep, but sometimes these overwhelmed kids need to move their bodies mindfully and release that worry, fear, and anger and move it through their bodies.”

Ultimately the podcast works to build resilience in kids, and Taylor-Kabbaz said her goal is for it to “feel like something in parents’ back pocket to pull out when they’re not calm enough to be calm for their kids.”

“It’s really about recognising the emotions in our body, and that they are something we can move through if we use our mind, our body, and our breath. The feelings aren’t bad, they just need to be understood and moved, and then you can go back to being stronger than you ever were. It’s a skill.”

[Listen to Daytime Explorers here]

LiSTNR nominated at the New York Festivals Radio Awards

LiSTNR’s Secrets We Keep: Shame, Lies & Family, is nominated in two categories – Narrative or Documentary Podcast and Documentary: Social Issues. In addition, the team behind the audio drama Gripped: You Don’t Know Me has been nominated in the Mystery Podcast category.

The 2024 winners will be announced at the Storytellers Gala virtual ceremony on 16 April 2024.

Last year, LiSTNR’s The Children in the Pictures won Gold in the Narrative/Documentary Podcasts category at the same awards. 

[Listen to the nominated podcasts here]

Centennial World launches ‘mini scroll’ daily podcast covering internet culture

‘mini scroll’ is the new podcast from youth media company Centennial World and delivers daily news about internet culture and the creator economy from Monday through Thursday. It will be hosted by Centennial World founder and digital culture expert Lauren Meisner.

‘mini scroll’ will be releasing full episodes on TikTok. This decision aims to meet Gen Z on the platforms they use and enjoy, with episodes also available on other platforms including Spotify and Apple Podcasts.

“‘mini scroll’ is an exciting addition to Centennial World’s podcast lineup, complementing our flagship series, ‘infinite scroll’,” said Meisner. “With ‘infinite scroll’ offering a 30-minute long deep dive into a single topic every Friday, ‘mini scroll’ fills the gap with daily updates, providing our audience a comprehensive understanding of the digital landscape.”

[Listen to ‘mini scroll’ here]

The Brag Media launches The Music Network Podcast with its first guest, Fyre Festival’s Billy McFarland

Billy McFarland, the entrepreneur behind the music festival failure and Netflix sensation that was 2017’s ‘Fyre Festival’, is on the comeback path.

Speaking on the first episode of The Music Network Podcast, McFarland tells The Brag Media managing director Luke Girgis and editor-in-chief Poppy Reid he’s focused on delivering ‘Fyre 2’.

“I think the demand for Fyre has almost increased since COVID,” he said.

During the interview, which also sees him chat about Kanye West, Ja Rule and 50 Cent, McFarland claims there’s still an appetite for the brand, revealing a pre-sale for Fyre 2 took place in August 2023 with “no information and a bad selfie video and it sold out in a day. I think the demand is there,” also revealing it will lean on “parody [and] self-deprecation.”

[Listen to The Music Network Podcast here]

Andrew Garfield and Cynthia Erivo star in Audible original adaptation of George Orwell’s 1984

Audible has launched its new audio thriller based on George Orwell’s dystopian masterpiece 1984, featuring an all-star cast.

Andrew Garfield leads the adaptation as Winston alongside Cynthia Erivo as Julia.

Andrew Scott plays the mysterious and dangerous O’Brien, while Tom Hardy voices the infamous Big Brother.

The cast also features Romesh Ranganathan as Parsons, Natasia Demetriou as Mrs Parsons, Chukwudi Iwuji as Charrington, Francesca Mills as Syme, Katie Leung as Ling, and Alex Lawther as Ampleforth alongside a full ensemble.

[Listen to 1984 here]

DDB Melbourne has launched a new campaign for centenarian paint company, Berger, starring a black and white film that doesn’t show paint colours at all.

Shot by acclaimed photographer Stephen Dupont, the film aims to establish a contemporary brand by portraying the craftsmanship and hard work of professional trade painting.

DDB’s senior art director, Josh Brown, said the work was motivated by trade painters’ flair for creativity and solutioning.

“You can’t help but be inspired by their ingenuity and mastery of their craft,” said Brown.

“By shooting in black and white, the focus is pulled from the decorative quality of the paint, to the experiences of professional painting.” 

The film and stills’ tone and visuals are designed to bring the tricks-of-the-trade of trade painters to life. Intending to speak to that audience directly, the campaign has launched across trade-targeted media including OLV, radio, and social.

David Adams, brand manager at Berger Paints said: “By demonstrating Berger’s intimate knowledge of the ins-and-outs of their profession, the brand is positioned as the paint of choice for trade painters.”

The work from DDB Melbourne comes after a series of appointments announced by the creative agency earlier this year. In February, Sam Snowden joined in the newly created role of head of social and content, Becky Morriss was promoted to creative director, and Sarah Tonner was hired as the new creative services and traffic manager.

See also:
Sam Snowden announces new role as head of social and content for DDB Melbourne following departure from DDB NZ
DDB Melbourne promotes Becky Morriss and taps Sarah Tonner

Credits:

Client: DuluxGroup / Berger
General Manager – DuluxGroup Limited: Richard Hansen
Dulux Decorative Marketing Manager: Therese Winterburn
Brand Manager – Berger: David Adams
Product Manager – Dulux Trade: Judy Liao

Agency: DDB
Chief Creative Officer: Stephen de Wolf
Group Executive Creative Director: Psembi Kinstan
Group Creative Partner: Giles Watson
Senior Art Director: Josh Brown
Senior Copywriter: Anneliese Sullivan
Senior Copywriter: Sebastian Covino
Head of Production: Sonia McLaverty
Producer: Edward Connelly
Senior Editor: Tom Marley
Editor: Alex Debely
Studio Manager: Aaron Wickers
Senior Business Director: Jessie Mitchell
Business Director: Jiaan Koch
Business Manager: Sam Simpson
Head of Planning: Matt Pearce
Planner: Sophia Loschiavo

Production: The Kitchen Creative Group
Director/Photographer: Stephen Dupont
DOP: Ed Triglone
Head of Production: Manuela Leigh
Producer: Anna Cuthill
Retoucher: Shayne Pearce
Sound: Rumble Studios
Producer: Bec Ivanov
Sound Engineer: Sean Wilkinson

Media: OMD Melbourne

Yahoo has completed the acquisition of Artifact, the AI-driven news aggregation and discovery platform established by Instagram co-founders Kevin Systrom and Mike Krieger. 

Artifact will be integrated into the Yahoo ecosystem, ending its operation as an independent app. 

Over the coming months, the proprietary AI-driven personalisation technology and other features developed by Artifact will be brought across various Yahoo platforms, including the Yahoo News app.

Yahoo’s acquisition of Artifact closed on 29 March. Artifact’s co-founders, CEO Systrom and CTO Krieger, will work with Yahoo in an advisory capacity during the transition.

Artifact’s AI-powered discovery engine surfaces content users most want to see and becomes more attuned to people’s interests over time, giving them a personalised feed of news stories that helps users discover stories they want to read. 

In addition to curation, Artifact brings a host of features aimed at improving the quality of the experience, from easy-access to top news, to link-sharing capabilities, to tools to prevent clickbait proliferation. 

“Yahoo was one of the first to combine human and algorithmic curation of news. Since then, the landscape of machine learning and personalisation has changed dramatically and Artifact has innovated with best-in-class technology to meet the moment,” said Kat Downs Mulder, SVP and general manager of Yahoo News.

 “Artifact has become a beloved product and we’re thrilled to be able to continue to grow that technology and further our mission of becoming the trusted guide to digital information and the best curator connecting people to the content that matters most to them.”

Kevin Systrom, CEO and co-founder of Artifact added: “We built an intuitive product experience that users love and has the opportunity to benefit millions of people. Yahoo brings the scale to help the product achieve what we envisioned while upholding the belief that connecting people to the trusted sources of news and information is as critical as ever. 

“AI has allowed us to give users a better experience discovering great content they care about. Yahoo recognises that opportunity, and we could not be more excited to see what we’ve built live on through Yahoo News.”

See Also: Yahoo launches new identity testing capabilities to let brands test ads without cookies

Tourism Tasmania and Publicis Groupe’s Starcom have launched a content series partnership with Guardian Australia.

The publisher, a certified B-Corporation, was chosen to partner with Tourism Tasmania because of the tourism authority’s focus on sustainability and positive impact.

‘Tales from the Island’ showcases Tasmania as a cultural hub and highlights the state’s paddock-to-plate food and drink offering, range of wilderness adventures, and strong arts and festival scene.

The partnership, part of Tourism Tasmania’s ‘Come Down for Air’ integrated campaign, created by BMF, includes a series of original feature articles, audio and visual guides, social videos and an immersive content hub published on Guardian Australia’s branded content website, The Guardian Labs.

The content partnership is also supported by amplification across The Guardian Labs Australia’s social media channels.

Tourism Tasmania’s CEO Sarah Clark said the partnership will tell the stories of the people and communities behind the unique experiences and produce on offer.

“We hope these stories inspire Australians to become ‘winter people’ and come and experience Tasmania in the cooler months.”

Mina Savjak, Starcom Australia’s business director, said the partnership aligns with Tourism Tasmania’s values as a brand and tourism organisation.

“We are proud to have brought together these two strong cultural brands to create engaging and quality content for our audience and consumers.”

Guardian Australia’s content and strategy director, Justine O’Donnell, added that she was proud of the Guardian Labs team for their creative output for the ‘Tales from the Island’ series.

She noted that the series showcases what the team does well, which is “genuinely interesting and insightful editorial with the premium quality our audience has come to expect.”

“This content partnership allowed us to surface original tales from the island state, with authentic local voices, timely stories and unique Tasmanian experiences packaged in visually impactful and engaging formats,” she continued.

“It’s perfectly crafted to pique the interest of our culturally savvy audience, ensuring deep engagement with the content and salience for Tourism Tasmania.”

At a national level, Tourism Australia’s creative and digital pitch continues – a five-year contract is set to be announced before July 2024. The incumbent for creative is M&C Saatchi and incumbent for digital is Publicis’ Digitas.

Australia has claimed 14 wins at the 64th annual Clio Awards, with The Monkeys’, part of Accenture Song, ‘Play it Safe’ campaign nabbing gold in the film craft (musical – original) category.

Founded in 1959, the Clio Awards celebrate creative excellence in advertising. The Monkeys’ winning work, directed by Kim Gehrig and fronted by popular Australian actor and musical comedian Tim Minchin, was created by the agency in celebration of The Sydney Opera House’s 50th anniversary.

Produced by Sydney-based production company, Revolver x Somesuch, Play it Safe features original musical and lyrics by Minchin.

In total, The Monkeys scored six of Australia’s 14 gongs, with M&C Saatchi taking four, and R\GA, CHEP Network, Dentsu Creative, and Rumble Studios winning one each.

Last year, Australia took home a total of 29 awards at the 2023 Clio Awards, with CHEP Network, Leo Burnett Australia and Ogilvy Australia taking home gold.

Full list of Australian winners:

Gold: The Monkeys, part of Accenture Song
Title: Play it Safe
Brand: Sydney Opera House
Medium: Film Craft (Music-Original)
Category: Music – Original
Entry type: Public Service

Silver: M&C Saatchi Australia
Title: The Plastic Forecast
Brand: Minderoo Foundation
Medium: Creative Use of Data
Category: Visualisation
Entry Type: Public Service

Silver: M&C Saatchi Australia
Title: The Plastic Forecast
Brand: Minderoo Foundation
Medium: Digital/Mobile
Category: Real-time
Entry Type: Public Service

Silver: R/GA Australia
Title: WAW: Through The Fire
Brand: We Are Warriors
Medium: Film Craft (Music-Original)
Category: Music – Original
Entry Type: Product/Service

Silver: The Monkeys, part of Accenture Song
Title: The First Digital Nation
Brand: The Government Of Tuvalu
Medium: Public Relations
Category: Environmental
Entry type: Public Service

Silver: The Monkeys, part of Accenture Song
Title: The First Digital Nation
Brand: The Government Of Tuvalu
Medium: Experience/Activation
Category: Immersive/New Realities
Entry type: Public Service

Silver: The Monkeys, part of Accenture Song
Title: Play it Safe
Brand: Sydney Opera House
Medium: Branded Entertainment & Content
Category: Music
Entry type: Public Service

Bronze: CHEP Network
Title: Climate Doctor’s Certificate
Brand: School Strikes 4 Climate
Medium: Direct
Category: Other
Entry type: Public Service

Bronze: Dentsu Creative
Title: Mood Tea
Brand: Mood Tea
Medium: Audio
Category: Radio
Entry type: Public Service

Bronze: M&C Saatchi Australia
Title: The Plastic Forecast
Brand: Minderoo Foundation
Medium: Public Relations
Category: Environmental
Entry Type: Public Service

Bronze: M&C Saatchi Australia
Title: The Plastic Forecast
Brand: Minderoo Foundation
Medium: Media
Category: Specific Target Audience
Entry Type: Public Service

Bronze: Rumble Studios
Title: ALDI Christmas 2023 ‘Go Big On The Little Things’
Brand: ALDI
Medium: Film Craft (Music-Adapted)
Category: Music-Adapted
Entry Type: Product/Service

Bronze: The Monkeys, part of Accenture Song
Title: The First Digital Nation
Brand: The Government Of Tuvalu
Medium: Innovation
Category: Digital/Mobile
Entry type: Public Service

Bronze: The Monkeys, part of Accenture Song
Title: Play it Safe
Brand: Sydney Opera House
Medium: Branded Entertainment & Content
Category: Partnerships/Co-Creation
Entry type: Public Service

This year’s winners will be celebrated at the 64th annual Clio Awards on 1 May at Gotham Hall in New York City.

See also: CHEP Network, Leo Burnett Australia and Ogilvy Australia take home gold at 2023 Clio Awards

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Top Image: Tim Minchin (in ‘Play it Safe’ by The Monkeys)

By Daniel Read, Warwick Business School, University of Warwick

Daniel Kahneman’s passing at 90 years old has left a major gap in the field of behavioural science and in the wider intellectual community.

His scientific contributions, many made in collaboration with cognitive psychologist Amos Tversky, transformed the disciplines of psychology and economics. They also had outsize effects on philosophy, political science and many other disciplines.

I first met Danny in 1984, when I was a student. I moved to Vancouver, Canada to study in his lab at University of British Columbia, which he shared with psychologist Ann Triesman. Although Danny was not yet as famous as he was to become, his genius was widely recognised.

Three then or future Nobel prize winners visited the class. A young Richard Thaler spent a year with us and Thomas Schelling and Francis Crick came by. Despite this, Danny had time for everyone. I sometimes find myself giving the advice Danny gave me to my students and colleagues even today.

In 2002, Danny received the Nobel memorial prize in economic sciences. He then became perhaps the most influential and distinguished writer for the public in the behavioural sciences (rivalled by his close friend and collaborator Richard Thaler). Danny’s 2011 book Thinking, Fast and Slow is a classic of popular science writing.

In it he popularised and developed the idea of two systems of thought. One of the two systems is fast, efficient, confident and prone to error (system one), while the other is slow, resource consuming, full of doubt and perhaps a little less prone to error (system two).

These systems work together. System one tells us the dessert is likely to be delicious and worth considering, while system two (might) step in to check the calorie count before we dig in.

In the academic world it would be hard to pinpoint Danny’s most important contributions, but prospect theory, set out in his 1979 paper with Tversky, is by far the most cited. The paper challenged the mainstream economic view that people were fundamentally “rational” even if prone to error.

Many scientists realised this could not be quite right. But Danny and Tversky showed that incorporating important psychological principles into economics could explain many puzzling observations about human nature.

Nudge psychology

The prospect theory paper also provided over a dozen experimental demonstrations for their claims. Teachers (like myself) still use these demonstrations in the classroom, so reliable are the results they reported.

A simple example: given a choice between £100 for sure and a 50/50 chance of gaining £200, most people will take the £100. But given a choice between losing £100 for sure and a 50/50 chance of losing £200, people will take the 50/50 chance. People are risk averse when it comes to gains, but risk seeking about losses.

Prospect theory continues to generate new research, and is foundational to the science of “nudging”. Nudge theory is the notion that our behaviour can be successfully influenced through “soft” interventions. One of its central principles is loss aversion, which means people are more sensitive to losses than gains of equivalent magnitude.

If you want people to bring their own mug to a coffee shop, charging them for a paper cup (a loss) is more effective than giving them a discount for bringing their own cup (a gain). The idea that behaviour can be influenced by such biases is now part of the bread and butter of behavioural science.

Other prospect theory findings included the tendency for people to be “anchored” when they make quantitative judgements. For instance, if you put an offer on a house, the seller’s valuation will probably shift in the direction of your offer. Danny also described the planning fallacy, the tendency for projects to cost more and deliver less and take longer than expected.

Another fascinating line of work of Danny’s examined how a person’s feelings and judgments about events depend on their imagined alternatives to those events. One way imagination works is by “undoing” events. The easier they are to undo, the greater the effect they have on us. This rule was central to norm theory, his 1986 paper with Dale Miller.

One example of how undoing works: if a car crashes into the wall one metre from where we are standing, we believe we just missed being killed, and are relieved. But if tomorrow a car hits the exact spot where we are standing today, we probably give it less thought. Our imagination automatically creates a scenario in which we are standing one metre to the left now, but not one in which we are standing at the same place tomorrow.

The science of wellbeing

Danny also pioneered the analysis of wellbeing. Our reflections about an experience are more likely to be influenced by our interpretation of them than the positive or negative feelings we have during an experience.

The peak-end rule, for instance, is that the extent to which we like a past experience depends on the best or worst part of that experience, and how it ended. Danny showed that men receiving colonoscopies would report a better experience if the painful intrusion was a longer period of moderate pain, rather than one that ended earlier but with greater pain.

One way Danny stood apart from other researchers is that his work was driven by a desire not merely to contribute to a research field, but to create new fields. And then, if possible, to answer all the questions they pose. That is why his research, even published many decades ago, continues to act as the basis for new ideas and debates.

I last met Danny less than a year ago. I visited his home in New York for dinner. At one point during the evening Danny said that people were coming to see him to say goodbye.

His eyes were smiling and he held his hand up when he said it – a smile and gesture I have seen him use many times, a mixture of “I am not offended”, “you should not be offended by my bluntness” and “let me explain”. I did not want to face what he was saying but I understood. He was clear-eyed about the prospect of death. He was not afraid of death, he was not afraid of anything.

This article is republished from The Conversation under a Creative Commons license. Read the original article.

See also: Woolley Marketing: Is the customer a moron?

Tracksuit has appointed Christine Rodrigues as partnerships lead and Sam Sherson as head of digital, strengthening its senior marketing team.

Rodrigues will be based in Sydney and brings 10 years of experience in building partnerships across the e-commerce, payments, and martech ecosystems throughout Asia Pacific and Japan.

She has worked with global brands such as Adobe, PayPal, Braintree, Vodafone and Impact.com. Her most recent role was as co-managing director of the Australian chapter of GirlsInTech, where she champion diversity, equity, and inclusion.

Rodrigues said she was looking forward to delivering meaningful brand tracking to clients.

She added: “We’ve really only scratched the surface of the kind of potential Tracksuit can bring to the marketing and advertising ecosystem at large.”

Sherson joins as head of digital from global digital commerce consultancy Overdose, where he served as chief marketing officer. He has over two decades of experience across New Zealand and the UK, as well as experience in driving expansion into new markets, and leading global teams.

He also worked at The Guardian for seven years, directing the leading UK publication house’s data commercialisation and revenue operations.

Sherson said he was looking forward to working with Tracksuit on bringing focus back to longer-term marketing success and promoting sustainable growth for brands.

“Tracksuit has the ultimate combination of people and purpose, being a super warm, smart and driven team who are all passionate about building great brands. I’m over the moon to be joining them at such an exciting time in their trajectory.”

Mikayla Hopkins, head of marketing at Tracksuit, said Rodrigues and Sherson’s appointments are “pivotal” to the growth of the business.

“They both bring complementary and deep marketing leadership which is a huge asset as we move to building and scaling the best brand tracking solution in the market.”

The appointments come after the success of its $20.5 million Series A funding round in February. James Hurman, co-founder of the start-up, told Mediaweek last month the brand tracking start-up’s big pull is simple: it’s cheaper than competitors.

Hurman explained that while traditional brand tracking, provided by large research companies, has been around for decades, it is expensive — ranging from $80,000 to $100,000 a year.

“For most businesses, it’s just out of the question in terms of its affordability,” he said. Tracksuit’s offering is much more cost-effective, he continued, at $15,000 to $25,000 annually.

See also: James Hurman on Tracksuit’s $20.5m raise and giving marketers ROI confidence

The brand tracking start-up was founded in 2021 by co-CEOs Matt Herbert and Connor Archbold and headquartered in Auckland with offices in Sydney, London and NYC. It’s global clients includes Arnott’s, GHD, Bondi Sands, Goodman Fielder, Sharesies, MyFitnessPal, Supergoop!, and Steve Madden.

–

Top image: Christine Rodrigues and Sam Sherson

Australian sports marketing, media, technology, talent and creative agency, TLA, has rebranded to TGI Sport. 

TGI Sport works with world-leading sports federations and brands, operating across 20 cities with over 370 staff. TLA became part of the TGI Sport group in 2021.

Tony Box, managing director of TGI Sport Australia, said that the commitment to clients, people and successful commercial outcomes will remain the company’s main focus.

“It is now time for the group to move to one clear identity,” he said.

“This is a significant milestone as we rebrand all portfolio companies to TGI Sport. Since TLA joined the TGI Sport family, the collaboration with our global team has only enhanced our service offering to all our stakeholders.

“The rebrand to TGI Sport completes the global cohesive vision and guarantees an even brighter future for the Australian business.”

The news of the rebrand comes as retired Australian tennis star Ash Barty and Matildas’ captain Sam Kerr were named Australia’s most popular sports personalities in the Australian Talent Index’s 2024 Top Talent Report. 

Barty retained her number one spot on the list, having taken out the prime position in the inaugural 2022 index, while Kerr moved up seven positions from her 2022 ranking to second place. Wheelchair tennis star and radio host Dylan Alcott took out third position. 

Barty was the second Australian tennis player to be ranked world number one and is also a three-time Grand Slam singles champion, claiming titles at the 2019 French Open, the 2021 Wimbledon Championships, and the 2022 Australian Open.

Former Australian cricketer and one-time captain of the Australian women’s team, Meg Lanning, was considered to be the most trustworthy sports star, followed by fellow cricketer and current team captain, Alyssa Healy, and rugby league player, Millie Boyle.

See also: Ash Barty crowned Australia’s most popular sports personality

Independent media agency Yango has added student accommodation provider Scape, health insurer CBHS Health, and e-commerce fashion retailer EVERAU, to its list of clients.

Managing partner Nick Murdoch said the wins mark a strong start to the year for the agency.

“Our team continues to work hard for our clients, and we’ve been able to showcase technical ability and media craft while building positive relationships with our clients.

“We always try to bring everything back to being people-focused, results-driven; it’s our tagline but also our guiding principles.”

Scape is one of the biggest purpose-built student accommodation owners and operators, offering 16,000 beds across 44 buildings in Australia. It has plans for an additional 12 buildings, taking bed numbers up to nearly 40,000 by the end of 2024.

Yango said it has an understanding of Scape’s target market and consumer journey, having previously worked with The University of Sydney for the past seven years.
 
Heidi Verlaan, Scape senior brand and marketing manager, said the agency’s credentials in the education space and the team seemed like a good fit.

“There has been a lot of energy there and a strong commitment to work with us on achieving our media goals,” she added.
 
For CBHS Health, Yango will bring a performance focus to drive new member acquisition and bring fresh acquisition strategies to complement the organisation’s internal efforts. CBHS Health is a 70-year-old not-for-profit health insurance fund with 230,000 members.
 
EVERAU is an Australian fashion brand founded in Sydney. Yangos’s remit is to raise awareness of the brand and range.
 
These wins for Yango comes after it welcomed four senior appointments. Hannah Mannion joined as SEO and content director, Eb Yusuf as head of strategy, Natalie Murray as head of media planning, and Natalie Clark as client solutions director.
 
See also: Media agency Yango announces new key appointments
 
–

Top image: Nick Murdoch

Prime Video has commissioned a new romantic comedy series, Top End Bub, a spin-off series to the 2019 box office hit, Top End Wedding.

Going into production in May 2024, Top End Bub sees Miranda Tapsell and Gwilym Lee return to lead the cast. 

The eight-part series is created, executive produced, and written by Joshua Tyler and Miranda Tapsell, the writers of Top End Wedding, and produced by Goalpost Pictures. 

The series will film in the Northern Territory and Adelaide and will launch on Prime Video in Australia and New Zealand. Top End Bub will be distributed internationally by ZDF Studios.

Top End Bub picks up with Lauren, a dynamic Indigenous lawyer ticking off life goals in Adelaide while married to Ned. After Lauren’s eight-year-old niece becomes an orphan, the show follows the couple reluctantly abandoning their big city goals and moving to the Top End to raise the child.

While Lauren and Ned juggle the responsibility of becoming unexpected parents and trying to keep their marriage together, Lauren must come to terms with her responsibilities within her culture.

“Miranda Tapsell and Joshua Tyler have created a series that speaks straight to the heart and celebrates the messiness and beauty of family, love and community,” said Sarah Christie, senior development executive at Amazon MGM Studios. 

Screen Australia chief operating officer, Grainne Brunsdon said: “Top End Bub is going to be a truly special show, full of wit, warmth, resilience and above all love. We are absolutely delighted to support this beautiful story crafted by Miranda, Joshua and the Goalpost Pictures team, which will undoubtedly recapture the magic that took Top End Wedding to global success.”

Goalpost Pictures’ Rosemary Blight is executive producer, and the series will be directed by Christiaan Van Vuurren and Shari Sebbens.

See also: Flicks reveals premium content partnership with NZ Prime Video

TV Report April 3, 2024:

Nine TV Report

Gordon Ramsay’s Food Stars

Nine’s evening began with the fourth episode of Gordon Ramsay’s Food Stars.

Gordon and Janine enlisted the help of hospitality titans Matt Moran and Scott Pickett to put their teams through their paces. This time, it was all about creating the ultimate and unforgettable foodie experience event to impress reviewers and influencers. 

With two of the country’s most celebrated chefs by their side, each team had to develop an original food menu inspired by coffee and execute an exclusive fine dining experience for 20 guests, along with their future potential investors: Gordon and Janine.

Teams were tasked with designing the dining space, selecting performance artists and live entertainment.

A Current Affair

Over on A Current Affair, the program met with a brave woman whose rare illness means she must always be near a hospital and investigates a government warning of a trade accused of fleeing with customer deposits.

Seven TV Report

The Front Bar

The Front Bar featuring Sam Pang, Mick Molloy and Andy Maher was next on Seven as they shared a laugh about the world of AFL and caught up with stars of yesteryear and today, ahead of the fifth round of the AFL 2024 season.

Home & Away

Earlier in the night was Home & Away as Justin and Kirby tried to track down Theo, Dana bended the rules to help a friend and Tane made a dangerous decision.

10 TV Report

The Project

The Project on 10 reported on the live music venues in crisis, the search for a missing pup, and chatted with Anne Edmonds.

I’m A Celebrity… Get Me Out Of Here!

On 10’s I’m A Celebrity, drama from the first Tucker trial loomed over and divided the camp as the latest celebrity to join the jungle needed to work hard in a challenge to receive their luxury item.

ABC

7:30

On 7:30, friends remembered Australian aid worker Zomi Frankcom, who was killed in Gaza, new data revealed who was financially backing the major campaigns in the Voice referendum, and there were calls for improved mine safety after the death of a miner in Ballarat. 

SBS

Alone Australia

Alone in the wilderness, the new participants are settling into the extreme conditions on the South Island of New Zealand. Cold winds, temperatures hovering around zero, relentless sandflies, and some of the highest rainfall on the planet are just some of the challenges they face.

Tuesday 2nd Apr 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s Gordon Ramsay’s Food Stars recorded a total TV national reach of 1,379,000, a total TV national audience of 509,000, and a BVOD audience of 55,000.

Nine’s A Current Affair recorded a total TV national reach of 1,532,000, a total TV national audience of 1,012,000, and a BVOD audience of 68,000.

Seven’s World’s Most Extreme Airports recorded a total TV national reach of 1,340,000, a total TV national audience of 385,000, and a BVOD audience of 16,000.

Also on Seven, Home & Away recorded a total TV national reach of 1,198,000, a total TV national audience of 793,000, and a BVOD audience of 85,000.

10’s airing of I’m A Celebrity… Get Me Out Of Here! recorded a total TV national reach of 1,471,000, a total TV national audience of 762,000, and a BVOD audience of 63,000.

See Also: TV Report April 2, 2024: Tennis superstar Nick Kyrgios serves up challenge during Gordon Ramsay’s Food Stars

People 25-54

Nine’s Gordon Ramsay’s Food Stars:
• Total TV nation reach: 546,000
• National Audience: 227,000
• BVOD Audience: 34,000

Nine’s A Current Affair:
• Total TV nation reach: 469,000
• National Audience: 284,000
• BVOD Audience: 38,000

10’s I’m A Celebrity… Get Me Out Of Here!:
• Total TV nation reach: 582,000
• National Audience: 330,000 
• BVOD Audience: 39,000

Seven’s World’s Most Extreme Airports:
• Total TV nation reach: 408,000
• National Audience: 123,000
• BVOD Audience: 9,000

Seven’s Home & Away:
• Total TV nation reach: 399,000
• National Audience: 262,000
• BVOD Audience: 49,000

See also: “It just hit me right now”: Frankie Muniz’ devastating family revelation on I’m a Celebrity

People 16-39

Nine’s Gordon Ramsay’s Food Stars:
• Total TV nation reach: 246,000
• National Audience: 96,000
• BVOD Audience: 19,000

Nine’s A Current Affair:
• Total TV nation reach: 191,000
• National Audience: 113,000
• BVOD Audience: 20,000

10’s I’m A Celebrity… Get Me Out Of Here!:
• Total TV nation reach: 256,000
• National Audience: 148,000 
• BVOD Audience: 26,000

Seven’s World’s Most Extreme Airports:
• Total TV nation reach: 167,000
• National Audience: 44,000
• BVOD Audience: 5,000

Seven’s Home & Away:
• Total TV nation reach: 165,000
• National Audience: 113,000
• BVOD Audience: 29,000

Grocery Shoppers 18+

Nine’s Gordon Ramsay’s Food Stars:
• Total TV nation reach: 1,044,000
• National Audience: 385,000
• BVOD Audience: 45,000

Nine’s A Current Affair:
• Total TV nation reach: 1,191,000
• National Audience: 798,000
• BVOD Audience: 55,000

10’s I’m A Celebrity… Get Me Out Of Here!:
• Total TV nation reach: 1,124,000
• National Audience: 578,000 
• BVOD Audience: 50,000

Seven’s World’s Most Extreme Airports:
• Total TV nation reach: 1,028,000
• National Audience: 295,000
• BVOD Audience: 13,000

Seven’s Home & Away:
• Total TV nation reach: 920,000
• National Audience: 614,000
• BVOD Audience: 68,000

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