Independent media agency Yango has announced four senior appointments. The appoints follow Yango’s adoption of a full-service media model, expanding its remit to include SEO and content, comms strategy, and full-service media planning and buying.
Bolstering this new model, Yango has named Hannah Mannion as SEO and content director, Eb Yusuf as head of strategy, Natalie Murray as head of media planning, and Natalie Clark as client solutions director.
The move further follows a score of recent wins for the agency, including Chinese electric vehicle manufacturer BYD’s local distributor EV Direct, CBHS Health, Frasers Property Industrial and Scape Student Living.
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Yango managing partner, Nick Murdoch, said: “We’re thrilled to have bolstered our senior ranks with four highly experienced appointments. All bring new skills and expertise, broadening our service offering and strengthening our capabilities.
“Our decisions always revolve around our ‘People Focused, Results Driven’ positioning, which champions our people, clients and audiences, along with measurable results. Recruiting highly skilled staff and extending our capabilities is a critical part of our growth plan for 2024.”
Mannion moves most recently from search and media specialist agency Jaywing. She also brings experience from digital marketing agencies Indago Digital, and PHD in her native UK.
Said Mannion: “Yango is an exciting place to work. The agency’s commitment to delivering best-in-class strategies has created a solid foundation for expanded SEO capabilities and a blended media approach. I’m excited to see what’s to come in 2024.”
Yusuf comes to the agency having worked as marketing lead for Twentieth Century Fox, and head of strategy at OMD for Roadshow Films.
Said Yusuf: “As a culture-first marketer, Yango is a good fit. It’s fantastic to be part of the business as it expands to address a broad spectrum of marketing touch-points.”
Murray has worked across prominent Australian publishers including Nova Entertainment, SCA and MTV, while Clark joined Yango as account manager in 2017. Previously, Clark worked at Nine Entertainment and Adconion Media Group.
See also: Brand advertising is essential for successful performance marketing, according to Yango
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Top Image: Eb Yusuf, Natalie Clark, Natalie Murray & Hannah Mannion (L to R)