UnLtd CEO Chris Freel is moving across to oOh!media, having been appointed to the newly created position of group sales director – Australia. He commences the role on February 12.
The position has been created as part of a sales consolidation that works to bring agency, direct, boutique and independent (DBI) teams under single oOh!media leadership.
Freel joins oOh! after more than six years as CEO of UnLtd. Prior to that, he worked at Fairfax Media as national agency sales director and commercial director of Pandora.
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Freel will report to Paul Sigaloff, chief revenue and growth officer.
Sigaloff said: “Chris has an extensive background in building high performing sales teams in competitive media sectors. His transformative leadership style brings infectious energy and a rare ability to build momentum, fostering strong and influential working relationships at all levels.
“Chris is well positioned to ensure oOh! continues to capitalise on its dominant market position and lead our new premium Sydney network, including Sydney Metro, the Metro Martin Place shopping precinct and Woollahra Council, all of which are set to go live this year. I welcome him to oOh!.”
Freel added: “I’m excited to be joining such an incredibly talented group of people at oOh! who are leading the way in Out of Home. It’s an exciting time for the industry as we embrace digital transformation and advanced measurement capabilities and I look forward to working together with the team and our advertising partners as we navigate through this change.”
Tim Elder, head of sales – DBI, will continue in his role and will also work on special projects within the revenue and growth team.
Wade James who was previously in the role of national head of agency sales, will be leaving oOh!.
Sigaloff said: “I want to thank Wade for his time at oOh! and wish him all the best in his future endeavours. I look forward to continuing working alongside Tim to further leverage oOh!’s scale and to deliver even better outcomes for our customers.”