Radio veteran ‘Ugly’ Phil O’Neil is stepping away from Mornings on GOLD101.7 to chase his long-time passion – talk radio. He’s making the switch to Overnights on 2GB, marking a new chapter in his four-decade career.

Phil’s voice has been a staple across Australia’s biggest networks, from hosting the Hot30 Countdown on Austereo to gigs at Nova 96.9, Triple M, 96FM, and Star 104.5. He’s also no stranger to talkback, with stints at 2UE, LBC London, Kerrang Radio, Kiss 100, XFM, and Planet Rock.

Since joining WSFM (now GOLD101.7) in 2020, Phil has left his mark. 2024 was a standout year – winning the ACRA Award for Best Music Host, dethroning Ray Hadley’s decade-long reign in Mornings, and helping WSFM claim the #1 spot in Sydney.

Now, with 2GB’s Overnights, Phil is ready to bring his signature style to the world of talk radio.

Commenting on his departure, Phil said: “WSFM GOLD101.7 has been more than just my radio station for the last four years, it’s been my second home. I’ll definitely miss the laughs with my fantastic co-workers and also the listeners who have become such great friends. Heck … I might even miss playing Roxette!”

Sue Carter, ARN’s Head of Content – GOLD Network, said: “Phil is one of a kind, I’ve known him for decades and over that time I’ve seen his passion for radio only get stronger. When he told us he had an opportunity to host an overnight program on 2GB, we didn’t hesitate to release him of any contractual obligations. While we’ll miss him on air, we’re excited for him as he embarks on this next adventure. We send him off with our best wishes and a huge thank you for everything he has brought to the station.”

Phil’s defection comes off the back of a major leadership restructure at ARN, that saw chief content officer Duncan Campbell step down from his role.

Campbell’s title will remain as chief content officer until a changeover occurs, with Lauren Joyce, the current chief strategy and connections officer, set to take the reins.

The company says Campbell and Joyce are committed to ensuring a smooth transition, with open communication throughout. CEO Ciaran Davis said Joyce’s appointment “gives me confidence in our ability to drive future audience growth”.

2GB, meanwhile, recently appointed long-time employee Clinton Maynard to the host of the station’s lucrative Drive show.

The father of three began his journey with the company as a “15-year-old work experience kid” and has since built a remarkable career in news, covering major stories both locally and internationally.

Pictured: ‘Ugly’ Phil O’Neil

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Mia Freedman is stepping away from her podcast No Filter.

The Mamamia co-founder made the announcement on both her podcast and her Substack: ‘Mia Freedman’s Babble’. Freedman wrote that “after 10 years, 655 episodes, and 69 million downloads of No Filter, I’m stepping away from the microphone”.

The mother-of-three went on to reveal this isn’t the first time she has attempted to hand over podcast hosting duties to “other extremely capable women” while she took “a month-long break”.

She added: “But this time it’s different. This time it’s permanent.”

Freedman went on to detail the reasons behind her decision, writing: “One is burnout but not in the way you might think. Doing the same thing, over and over, is a form of creative burnout I struggle with periodically.”

She continued: “I’m either obsessive about my goat-track, wanting to do/eat/listen to the same thing over and over and finding comfort in the guardrails imposed by routine. Or suddenly feeling almost physically ill at the thought of doing/eating/listening to that thing one more time. Mostly, because I am an adult and the co-founder of a business, I have to find ways to overcome creative burnout and dig deeper and just get on with it.”

The 53-year-old revealed that while “people often assume running a business means you get to choose what you want to do because you’re the boss. In fact, it’s the opposite.”

“You must do whatever the business needs you to do, whatever your team needs, whatever is required to keep the wheels turning and the revenue coming in the door,” she said.

The other reason for her departure was … maths.

She explained: “It’s simple, really. Co-hosting Mamamia Outloud (now Australia’s 3rd biggest podcast which is a daily show), writing this newsletter, being co-founder of a company that’s grown from just-me to 150+ people, plus three kids, two dogs, and one granddaughter is a lot. Something had to give, and I finally admitted I had to make some choices.”

Freedman has already locked in her replacement, with radio veteran Kate Langbroek set to take over. Langbroek filled-in for Freedman last summer and, according to the now former host, “brings everything that has made No Filter distinctive in an increasingly crowded interview space: maternal energy (without the sanctimony), sharp wit, and that rare ability to make guests forget they’re being interviewed. She’s also wonderfully secure – not trying to impress anyone or play to any agenda. Just wants to have fascinating conversations.”

In a full circle moment, Freedman revealed that she would be Langbroek’s first guest, sitting down with her on the podcast next week.

Picture: Mia Freedman

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The Invictus Games Foundation has confirmed Nine as the official Australian broadcaster for the Invictus Games Vancouver Whistler 2025, strengthening the event’s commercial potential and sponsorship appeal in the local market.

Set to take place from 8-16 February 2025, the Games will see over 500 competitors from 23 nations compete in a range of adaptive sports. Nine’s coverage will include daily highlights and the opening and closing ceremonies on 9Gem, with additional streaming via 9Now. In a further expansion of reach, Optus will deliver the broadcast to Australian Defence Force (ADF) bases via ADF TV.

The partnership significantly boosts sponsorship visibility and corporate engagement, creating new revenue opportunities through advertising and brand activations. With adaptive sports gaining mainstream momentum, extensive media exposure via Nine and Optus is expected to attract purpose-driven brand investment.

Sam Newell, director of communications at the Invictus Games Foundation, highlighted the partnership’s role in amplifying the Games’ impact and commercial reach. Simon Fordham, head of partnerships and strategy at Nine Wide World of Sports, said that the deal aligns with Nine’s strategy to diversify its sports portfolio while appealing to socially conscious consumers and brands.

With Invictus Australia and the ADF contributing exclusive content and behind-the-scenes coverage, the broadcast aims to enhance audience engagement while delivering value for commercial partners. The introduction of adaptive winter sports, including skiing, snowboarding, and skeleton, further broadens the Games’ appeal, opening new avenues for sponsorship and investment.

As Invictus Games Vancouver Whistler 2025 approaches, this landmark broadcast deal reinforces the growing commercial viability of adaptive sports, ensuring sustained corporate involvement and audience expansion.

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Australia’s media and marketing sector remains largely unaware of major privacy changes that took effect in December 2024, even as global evidence shows regulators can enforce new laws within days.

A previous IAB Australia “State of the Nation 2024” report revealed 87% of advertising decision-makers were only “somewhat confident” in their privacy readiness going into the holidays.

With those decision makers coming back after 4 weeks of holidays, the shortfall becomes alarming given the Privacy and Other Legislation Amendment Act 2024 received Royal Assent on 10 December, introducing immediate obligations for data handling and compliance.

Seven weeks into these ‘live changes,’ alarm bells should be ringing if you look at other regions. California issued enforcement letters on day one of the CCPA, Brazil pursued legal action within three days of the LGPD, Portugal’s CNPD fined a health business two months after GDPR took effect and Thailand imposed penalties two weeks after its privacy law commenced.

Expecting the Office of the Australian Information Commissioner (OAIC) to behave differently is risky, given its firm guidance and recent actions.

How did many miss this?

The reforms arrived amid a frenetic legislative session passing 32 bills on 29 November in one evening.

Industry reporting of that sitting focused on Australia’s social media ban for under-16s, with AU$49.5 million penalties, overshadowing the equally significant privacy amendments that passed and granted the OAIC enhanced powers.

The marketing and media industry now faces a stark reality. Compounding the low awareness of privacy changes, a 2024 Yahoo study revealed that only 12% of advertising professionals in Australia and Southeast Asia prioritised privacy solutions. This alarmingly low figure is mirrored by a 9% rise in Australian data breaches reported by the OAIC for the first half of 2024. Clearly, stronger privacy measures are urgently needed and the OAIC are aware of that.

In contrast, they (the OAIC) have demonstrated ‘upskilling in marketing and tech’ and a commitment to enforcing measures through several recent actions. These include issuing landmark guidance on tracking pixels, a significant determination regarding Bunnings’ use of facial recognition technology, and pursuing legal action against Medibank and Australian Clinical Labs. These actions showcase the OAIC’s in-depth technical knowledge and its determination to hold companies accountable for privacy breaches. This sends a clear message to the industry: the OAIC has the tools and the will to enforce privacy laws, and companies must take compliance seriously.

Looking ahead, the OAIC’s expanded powers include penalties for serious or repeated breaches, plus administrative fines for poor “privacy policy hygiene.” If global trends hold, businesses betting on a slow rollout may face a rude awakening. Early enforcement could target tracking pixels, children’s data misuse, or lax third-party data-sharing. Modern privacy laws rarely grant grace periods, and with the OAIC’s next enforcement report due in late 2025, waiting is perilous.

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Wavemaker and L’Oreal have gone all out for the beauty brand’s latest multi-platform campaign, using bold media and witty messaging to capture youth attention and reinforce Maybelline Sky High Mascara as the #1 mascara brand in ANZ since 2021.

Together, they reached an estimated 40,000 beachgoers and generated social media buzz with a cheeky plane banner that proclaimed ‘Length Does Matter’, which soared from Cronulla to Manly coastline over the summer.

Wavemaker leveraged deep consumer psychographics knowledge, location targeting, and travel patterns to secure iconic OOH sites across Australia and New Zealand, including Melbourne’s 1 Swanston Street, Bourke St Mall and the Apollo site in Auckland, both home to strikingly long billboards that amplify the brand’s cheeky messaging ‘Length Matters’.

The media agency also teamed up with oOh!Media and JCDecaux, to secure high-impact OOH placements in key airport locations across Australia and New Zealand, presenting the witty tagline ‘Join Sky High Club’, ensuring maximum visibility for jet-setters. These creatives harness star power by featuring A-list celebrities the Queen of Drag, RuPaul, and Shay Mitchell – Maybelline’s newest ambassadors.

This cosmic-themed campaign integrates traditional and non-traditional advertising elevating the brand’s brand presence with young consumers and cementing Maybelline as a trendsetter.

“Our strategy was to match the boldness of Sky High Mascara with equally bold and unconventional media placements,” said Alexandra Walker, campaign director.

“By combining attention-grabbing visuals with strategic placement in high-traffic areas, we ensured Maybelline’s message resonated with the target audience in a positive and provocative way. This campaign epitomises Wavemaker’s ability to think big, act boldly, and execute flawlessly to make waves for our clients.”

Melanie Bower, marketing director at Maybelline New York, said: “As the #1 Mascara brand in Australia and New Zealand, we are committed to pushing the boundaries to connect with our consumers in fun and unexpected ways. We wanted to bring a unique local angle to a global campaign, and taking the Maybelline Sky High space mission off screens and into the real world – to Bondi Beach and beyond – which a playful tone of voice allowed us to do.”

Chris Freel, group sales director at oOh!media, said: “We are thrilled to partner with Wavemaker on this innovative campaign for Maybelline. By leveraging our premium airport assets we are connecting Sky High Mascara with a highly engaged and style-conscious audience, in a contextually relevant environment, to amplify the campaign’s reach and impact among trendsetting travelers.”

This campaign was supported by an out-of-this-world pop up experience, a mascara-shaped rocket ship ‘crash landed’ on Sydney’s most famous Bondi beach, Maybelline’s largest activation to date.

Created in collaboration with Bastion, the in-person activation encouraged consumers to enter ‘a star field galaxy’, an immersive room covered in lights and mirrors that reveal free Sky High Mascara samples – inspired by the legendary Yayoi Kusama infinity rooms.

The campaign will run until February 15 aligning with the peak summer season to maximise visibility and engagement. Look up, Australia – you might just see length that matters.

Maybelline New York Credits:
Scott da Silva – Brand Manager
Adele Courgenay – Brand Business Lead
Melaine Bower – Marketing Director

Wavemaker Credits:
Alexandra Walker – Campaign Director
Steph Mastio – Business Director
Zoe Edwards – Strategy Director

Media Partners:
XOMedia
JCDecaux
QMS
oOh!Media
Agency 2045

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Foxtel is raising subscription prices from March 1, with customers on Platinum and Platinum with Netflix set to pay an extra $2–$3 per month. The price hike comes as the pay-TV giant gears up for rising sports and content licensing costs.

Subscribers were notified of the change on Wednesday afternoon.

The news comes as the streaming service turns its focus to its live sports feature following News Corp’s decision to sell the majority of its stake in the Foxtel Group to global sports streaming leader DAZN Group Limited for an enterprise value of A$3.4 billion. The transaction marks a transformative moment in Australian media, positioning Foxtel as a global player in sports streaming while enabling News Corp to streamline its focus on core growth areas.

Foxtel, under the leadership of CEO Patrick Delany, has evolved into a digital and streaming powerhouse, redefining sports and entertainment consumption in Australia. The deal will integrate Foxtel into DAZN’s extensive portfolio, providing Australian sports fans unparalleled access to global sports programming and exporting Australian sports to international audiences.

“This agreement is a victory for News Corp shareholders, DAZN, and sport fans in Australia and around the world,” said News Corp chief executive Robert Thomson. “Foxtel has been transformed into a genuine digital and streaming leader in Australia, and we believe DAZN is the right owner to take the business to the next level.”

DAZN CEO Shay Segev echoed the enthusiasm, highlighting Australia’s passion for sport as a key driver for the acquisition. “Australians watch more sport than any other country in the world. This deal is an incredibly exciting opportunity for DAZN to enter a key market and marks another step in our strategy to become the global home of sport.”

Meanwhile, the streaming service this week also announced the creation of a new wellness series to be hosted by Ali Daddo.

Gen Well is a 10-part series that will exploring key health topics like sleep, stress, pain management, and women’s health.

Wendy Moore, Foxtel’s Executive Director of Entertainment Content, calls it “a game-changer,” highlighting the collaboration with Amcal to create a show that combines relatable family stories, expert advice, and transformative experiences.

Picture: Foxtel 

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UM has launched its new ‘Full Colour Media’ proposition and philosophy, designed to revolutionise the way marketers build brands in the era of AI.

The new proposition brings a new set of behaviours, approaches and products across UM’s global network – embedding a growth mindset across the organisation.

“Taking a Full Colour Media approach to planning will unlock the power of human ingenuity in a world where an over-reliance on AI threatens to take brands, not on a race to the bottom, but a race to the mean,” Anathea Ruys, CEO, UM Australia, said.

“By employing our omni-channel planning process that seamlessly blends the visibility of high-quality media impact with the vibrancy and variability of smaller, deeper touchpoints, we can create a spectrum of media stories that come together to drive brand growth.

“In a world dominated by algorithm-driven media, it challenges outdated linear models and black-and-white decision-making to drive real ‘difference’ and brand growth,” she added.

Full Colour Media is underpinned by custom research on brand building in the era of AI. Conducted with over 10,000 brands and with 5 million data points, the research culminated in a bespoke ‘Brand Patterns’ marketing theory and proprietary model designed to grow and differentiate brands.

UM’s new model and research build a clear understanding of the complex pattern of a brand, with insights into how to apply ‘difference’ and the ‘variance’ of that brand successfully. This deeper understanding means that AI learns more effectively, driving increased marketing efficacy.

Ruys said: “Understanding exactly what differentiates a brand from its competitors will allow our teams to train AI to work effectively to help our clients make a Stand Against Bland.

“Brand patterns enable us to understand the complexity, nuances and uniqueness of every brand, allowing us to elevate and distinguish them within their category and ensuring our communications deliver a disproportionately positive effect in market,” she added.

The Research

Working in partnership with Associate Professor of Marketing, Felipe Thomaz, Saïd Business School, University of Oxford, UM analysed a data set of over 10,000 brands for the last three years to identify how unique networks of brand associations and behaviours called “Brand Patterns” drive brand growth, defined as Purchase Intent and Consideration.

The research revealed that brands are not purely funnel-based but reflect complex, unique and differentiating patterns. Every brand has its own unique, nuanced pattern informed by the interdependency and synergy of metrics across three essential components, the “3-Vs”:

• Visibility: includes metrics like Attention and Ad Awareness that cultivate distinctiveness and is the main driver of brand growth (64%).
• Vibrancy: measured through metrics like Social Engagement, Buzz and Word of Mouth, delivers brand relevancy through its connection with culture, and is an important accelerator of growth (11%).
• Variability: containing metrics like Positive Impression and Quality, is key for incremental growth (25%) and differentiation by generating customer intrinsic value.

“As we studied whether brands were using suitable go-to-market strategies, we found that even though all brands have unique patterns, they are often using similar media strategies, meaning they are not making the most of their Brand Pattern,” said Thomaz. “According to our research, Brand Patterns can provide marketers with new insights to illuminate their differentiated path to brand growth.”

Brand Pattern Growth Model & Key Insights

Observing unique patterns and driver relationships across the data set, structural modelling approaches were used to create the quantified Brand Pattern Model.

Raj Gupta, chief strategy and growth officer, UM Australia, said: “As most marketers are aware, in the digital age traditional simplified marketing models like the funnel are becoming less relevant due to rapidly evolving consumer behaviour. The rise of digital and social media platforms has changed how consumers interact with brands creating far more complex non-linear decision-making processes.

“We recognised the need for a model that embraces this complexity and working with Felipe we leveraged pattern recognition to define and quantify the nature of each brand. Our findings in Australia, demonstrate the uniqueness of each brand in each category and gives us the ability to exploit these differences as drivers of brand growth. These differences will become more important as AI become more pervasive in marketers and agencies’ decision-making toolkit,” Gupta explained.

The model defines the relationships between the 3-Vs and their subcomponents and predicts key drivers of brand growth, taking into account the multiplier effects between brand metrics. For example, when Vibrancy metrics consistently operated with positivity, Visibility metrics performed exponentially. In many cases, ‘earned’ functioned as a catalyst to drive improved ‘paid’ media effectiveness.

Brand Patterns was built across a variety of geographies, sectors and brands, the research uncovered core insights, including in Australia:

• For the alcoholic beverages sector, Visibility was crucial for beer brands, pointing to a well-supplied category. However, for other alcohol like RTDs, wine and spirits, Variability was a far more important driver of growth.
• For subscription video on demand brands, Variability was a critical driver predicting brand growth. This category clearly demarcated those brands with perceived ‘relative’ advantage in content and platform experience were growing.
• For International Airlines brands, the difference in growth drivers for premium international airlines, driven by Variability and Vibrancy, compared with low-cost international airlines, driven by Visibility, is clear.
• Larger brands showed a far greater contribution to growth from Variability and Vibrancy however the nuance between challenger brands versus follower brands needs to be factored in determining pulling the right levers for growth.

“These deep brand and category insights will allow UM to evolve the way we help clients drive growth for their brands. It provides a multi-dimensional understanding of how a brand is performing within the context of its category, its key growth drivers and its place within the wider cultural spectrum. This will enable us to build the nuanced solutions that will help to grow that brand elevating our clients’ media above the mean,” concluded Gupta.

–

Top image: Anathea Ruys

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News Corp Australia is set to launch its second annual Health of the Nation campaign this Sunday, aiming to help Australians build healthier, long-lasting habits.

Led by Body+Soul and backed by Woolworths, the 2025 edition expands its reach across news.com.au, state and regional mastheads, and healthofthenation.com.au for greater consumer engagement.

A survey of 3,000 Australians commissioned for this year’s report reveals a stark reality – one in four don’t exercise weekly, and one in 10 don’t exercise at all. While four in five Aussies admit they should move more, lack of time and motivation keeps them stuck, exposing a clear gap between awareness and action.

News Corp Australia free news and lifestyle editor-in-chief Mick Carroll said: “Our research found a significant number of Australians, especially Gen Z and Millennials, feel overwhelmed by the volume of health and wellness information. To help with that we have brought together some of the most-trusted names in health and wellness to help break through the noise and offer practical and useful information and solutions.”

Kic co-founders Laura Henshaw and Steph Claire Smith will be stepping up as the faces of the campaign. The duo will appear on the cover of Body+Soul’s launch edition, with exclusive content rolling out across digital, social, and video platforms.

They’ll be joined by top health experts throughout the four-week campaign, including Dr Libby Weaver (nutritional biochemist), Lyndi Cohen (The Nude Nutritionist), and Dr Kieran Kennedy (psychiatrist and mental health advocate).

Body+Soul content director Jacqui Mooney said the Health of the Nation campaign would support Australians in making long-term positive change.

“The deep insights from this year’s survey have allowed us to directly respond to the hot-button health issues we know matter most – from stress and sleep to budget-friendly ways to stay well – and curate smart, science-backed content that is not only instantly actionable, but that will make a positive difference to the nation’s physical and mental health,” Mooney said.

“Health of the Nation will see us deliver the best in health journalism at scale across Body+Soul’s highly engaged digital, print, social, audio and video channels.”

Returning as the presenting partner, Woolworths is once again throwing its support behind the 2025 Health of the Nation campaign, reinforcing its push to make healthy living more accessible for Australians.

The supermarket continues to champion initiatives like Free Fruit for Kids and Odd Bunch, ensuring nutritious options remain affordable. Meanwhile, its Healthier Options tool on the Woolworths website and app is helping Aussies make smarter shopping choices at the tap of a screen.

From digital innovation to product reformulation, Woolworths is doubling down on its long-term mission to help Australians eat and live well.

The Health of the Nation campaign launches this Sunday February 2 at healthofthenation.com.au and across Body+Soul, news.com.au, The Sunday Telegraph (NSW), Sunday Herald Sun (VIC), The Sunday Mail (QLD), Sunday Mail (SA) and the Sunday Tasmanian (TAS).

A consumer marketing campaign will support Health of the Nation, with promotion across digital, print, audio, video and social channels throughout the four-week campaign.

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HAVAS Red Australia has promoted Nicole Phillips and Myrna Van Pelt to managing partners of its healthcare and corporate practices, respectively.

Phillips and Van Pelt helm two of the agency’s most strategic practice areas, with HAVAS rapidly expanding its healthcare and pharma communications footprint both globally and in Australia.

At the same time, demand continues to grow among brands and executives requiring corporate and B2B communications, issues management, crisis response, and technology PR.

Phillips and Van Pelt, both based in Sydney, have enjoyed successful careers in the communications sector as practitioners, advisers, executives, leaders, and mentors.

HAVAS Red Australia CEO Shane Russell said the promotions, which were among 15 across the agency in the past 9 months, symbolised Red’s next phase of growth after a year in which it added several world-class brands across healthcare, corporate and B2B, technology, and consumer.

“We feel incredibly lucky to have a bunch of industry leaders such as Nicole and Myrna at a time when clients are leaning more on agency partners for strategic counsel and offerings,” Russell said.

“Brands face entirely new challenges and opportunities in 2025, requiring agile and integrated communications offerings and the ability to stretch across all earned and owned channels, regardless of industry or audiences,” Shane added.

From a corporate perspective, Van Pelt said there were many opportunities arising from what was an unsettled global economic climate, which has seen leading brands grapple with how to pivot or align their corporate narratives in a fast-changing landscape.

“We’re seeing a surge of firms coming to us to understand what the new purpose agenda should look like and how that impacts their narrative, equally, the pivot to a greater focus on people-to-people communications in the corporate sector has accelerated our leadership content creation.”

In the past year HAVAS Red formalised and announced the launch of INDUSTRY, its global strategic communications offering initially driven out of Australia that brings together B2B expertise across multiple industries and markets. The Australian team also continued to roll out global specialisations in executive branding (Peaks), purpose and sustainability (Red Impact), and healthcare.

From a healthcare perspective, Phillps said: “Earlier in my career healthcare communications, just like health, was in its own silo. However, there’s no disputing that health is now woven into the fabric of our lives whether at home and work. A wave of disruptions and technologies such as COVID-19, Artificial Intelligence, and the GLP-1 therapeutic class are transforming not only healthcare, but many other industries simultaneously. Affirming we are in the age of health.”

“Patient-led care is changing how we connect and interact with our health services, treatments, and system,” Phillps added.

“We’re passionate about the work we’re doing with MedTech, bioscience, and patient advocacy organisations to tap into audience insights and start conversations that matter. We’re fostering partnerships with relevant storytelling and meaningful experiences to change the status quo, helping to increase health understanding, care, and outcomes.”

–

Top image: Myrna Van Pelt, Shane Russell and Nicole Phillips

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MCoBeauty has enlisted Bureau of Everything (BoE) as its agency of record, tasking the indie creative shop with brand strategy, design, and campaigns as it gears up for global expansion. Work is already well underway.

The ‘luxe for less’ beauty disruptor has taken Australia and New Zealand by storm, dominating searches on Woolworths, Big W and Chemist Warehouse. Now, with a US launch in motion and more markets on the horizon, MCoBeauty needed a creative partner to capture its bold, category-shaking energy on the world stage.

MCoBeauty general manager Kaitlin Rady says BoE brings “strategic thought leadership and exceptional creativity,” positioning the brand to move from Australia’s fastest-growing cosmetics brand to a truly global beauty player.

Rady added: “The work we’ve accomplished together so far is both exciting and energising, positioning MCoBeauty to take the next bold step in our journey – from being the fastest-growing cosmetics brand in Australia and New Zealand to becoming a legitimate global force in beauty. Together, we’re disrupting the exclusivity of luxe beauty.”

BoE co-founder Emily Taylor meanwhile calls it the perfect client for their model – a lean, senior-led creative office built for flexibility.

Taylor continued: “When we started Bureau, this was exactly the type of client we had in mind. It’s an epic brand on a phenomenal trajectory and an awesome team working on it at MCoBeauty.

“We are operating like a genuine extension of their team and it’s such a pleasure to be capturing the magic in that brand and building on it for future growth.”

Since launching in May 2024, BoE has hit the ground running, naming eBike brand Flight Risk, rebranding Fone King, repositioning Pharmx, and getting Australians talking about an elected Head of State by reframing the King’s Visit as “Monarchy: The Farewell Oz Tour”.

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Marketers in the Asia-Pacific (APAC) region are setting the pace globally when it comes to digital marketing, with the latest Dotdigital 2025 Global Benchmark Report revealing substantial growth in email and SMS marketing. APAC brands have seen a 49% surge in email sends and a 53% rise in SMS marketing, positioning the region as the global leader in direct-to-consumer engagement.

Mobile-first marketing driving results

The report highlights APAC’s strong mobile-first approach, with a 20% SMS click-through rate (CTR) showcasing the impact of mobile marketing in the region. This figure outperforms many other regions and underscores the growing effectiveness of SMS as a direct engagement tool.

Juliette Aiken, chief marketing officer at Dotdigital, said: “The 2025 Global Benchmark Report highlights APAC as a leader in growth and engagement, in particular SMS. The next step is to maximise return on investment by combining these strengths with automation workflows and multi-channel adoption.”

Automation presents a major opportunity

While APAC marketers are excelling in their use of email and SMS, the report identifies untapped opportunities in marketing automation.

• Abandoned cart emails in APAC achieve a 15% click-to-open rate (CTOR), signalling a significant opportunity for brands to implement stronger automation strategies and recapture lost revenue.

• Multi-channel automation remains an area for growth, with the potential to integrate SMS and email into seamless, AI-driven customer journeys.

Email growth surges past other regions

Not only is APAC leading in mobile-first strategies, but it is also outpacing other regions in email marketing expansion. Compared to EMEA’s modest 12% email growth, APAC’s 49% increase demonstrates a strong consumer appetite for brand communications via email. This rapid adoption signals that marketers in the region are effectively leveraging digital tools to reach and convert customers.

The road ahead for APAC marketers

With such strong engagement metrics, the report suggests that APAC brands should focus on integrating their email and SMS strategies into more sophisticated automation workflows. By doing so, they can increase efficiency, drive higher conversions, and build long-term customer relationships.

As businesses continue to invest in data-driven marketing, Dotdigital’s insights reinforce APAC’s dominant position in the digital landscape. The challenge now lies in optimising automation and multi-channel experiences to fully capitalise on these consumer engagement trends.

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Surfing Australia has named NRMA Insurance as its presenting partner of the Hyundai Australian Boardriders Battle (ABB), the world’s biggest team surfing event and Australia’s premier club surfing contest.

The Hyundai ABB presented by NRMA Insurance, now in its second year, will feature a unique tag team format, the event features five surfers per team – two Open surfers, one Open female, one Junior (male or female), and one over 35 Master (male or female), with reserves.

Over 85 clubs compete in eight qualifying rounds across Australia, with 42 teams advancing to the Grand Final. The Grand Final will take place at the iconic point break of Burleigh Heads, Queensland, on 8-9 March 2025.

As presenting partner, NRMA Insurance will have prominent brand exposure at the Grand Final and through the live broadcast for fans nationwide on Foxtel, Kayo Freebies and YouTube. NRMA Insurance will also sponsor the NRMA Insurance Power Surfer, selected by each club as the only athlete in the team to surf twice and go out last to help bring the victory home.

Chris Mater, Surfing Australia CEO, said: “This is a big moment for grassroots surfing. We are truly excited to welcome NRMA Insurance as the presenting partner of the Hyundai Australian Boardriders Battle. At the heart of both Surfing Australia and NRMA Insurance is a shared purpose: helping people, lifting them up, and strengthening communities.

“This partnership goes beyond competition—it’s an investment in the future of Australian surfing. It’s about nurturing the next generation of champions and bringing people together to create a stronger, more connected surfing community. And that is something worth celebrating.”

Since its inception in 2013, the ABB series has contributed over $1.2 million to Australian Boardrider clubs.

Michelle Klein, NRMA Insurance chief customer and marketing officer. said: “We are proud to be partnering with Surfing Australia and supporting this unique event which represents the community spirit of Boardrider clubs around the country and plays an important role in fostering grassroots surfing.

“This partnership is another way NRMA Insurance is helping local communities and an exciting opportunity for our brand to engage with new audiences nationwide.”

Surfers will face a challenging course starting at the new location of Burleigh Heads, on Queensland’s Gold Coast. They will run down into the national park, navigating over the rocks to get out to the waves, then once hitting the shore competitors must then run back uphill to tag their teammate, or cross the finish line.

The Grand Final will feature legends of the sport and has previously seen 7x World Champion Layne Beachley, 3x World Champion Mick Fanning, 2x World Champion Damien Hardman, 1x World Champion Joel Parkinson, 1x World Champion Mark Occhilupo,1x World Champion Chelsea Hedges, Taj Burrow, Kieren Perrow, Sally Fitzgibbons, Owen Wright, Tyler Wright, Josh Kerr, Sierra Kerr, Connor O’Leary, Ethan Ewing, George Pittar, Joel Vaughan, Liam O’Brien, Ryan Callinan, Macy Callaghan, Laura Enever, Jarvis Earle, Isabella Nichols, Molly Picklum and Bede Durbidge, all competing for their clubs in the past.

Local knowledge and fitness will play a crucial role, as defending champions Burleigh Boardriders aim to retain their title.

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Mediaweek’s Media Movers charts the biggest people moves in the industry over the past week.

In a shock exit, Today presenter Alex Cullen has permanently stepped down after controversy erupted over his acceptance of a $50,000 gift from billionaire Adrian Portelli.

Today host Karl Stefanovic confirmed Cullen’s departure on-air, describing him as a “terrific fella” and praising his five years with the team. “We’re going to miss him terribly,” Stefanovic said, wishing Cullen and his family all the best.

The drama began after Portelli, eager to ditch his “Lambo Guy” label, offered the cash to the first TV journalist to call him “McLaren Man.” Cullen took the bait during a lighthearted exchange on Today with Karl Stefanovic last Friday, only to face disciplinary action from Nine soon after.

Mia Freedman is stepping away from her podcast No Filter.

The Mamamia co-founder made the announcement on both her podcast and her Substack: ‘Mia Freedman’s Babble’. Freedman wrote that “after 10 years, 655 episodes, and 69 million downloads of No Filter, I’m stepping away from the microphone”.

The mother-of-three went on to reveal this isn’t the first time she has attempted to hand over podcast hosting duties to “other extremely capable women” while she took “a month-long break”.

She added: “But this time it’s different. This time it’s permanent.”

The radio and entertainment industry was recently left shocked by the Australian Radio Network’s (ARN) decision to make rising star Mitch Churi redundant.

Churi, who spoke to Mediaweek in between a flurry of meetings (“who knew redundancy could be so busy”) said while he was originally “shocked”, he’s since made peace with the decision.

“The way I work is I move on quickly. I do it with breakups, and I do it with, evidently, redundancies,” he said. “I immediately start thinking, how do I make this work?”.

It didn’t take Churi long to ‘make it work’ to his advantage. Since leaving ARN, he’s already wrapped up a plum hosting gig on Nova, that saw him host a national breakfast show while its regular programs were on break. While it was only one show, Churi said that was all it took to remind him how much he loved and missed live radio.

iProspect has promoted national digital performance lead Bonnie Dodemaide to head of digital.

She has been with the dentsu company for over a decade, climbing the ranks from digital performance manager to her current role in that time. In the role, Dodemaide will be responsible for driving the agency’s digital product, innovation, and leadership.

Duncan Campbell will step down from his role at The Australian Radio Network (ARN) following a period of transition within the company.

Campbell’s title will remain as chief content officer until a changeover occurs, with Lauren Joyce, the current chief strategy and connections officer, set to take the reins.

HAVAS Red Australia has promoted Nicole Phillips and Myrna Van Pelt to managing partners of its healthcare and corporate practices, respectively.

Phillips and Van Pelt helm two of the agency’s most strategic practice areas, with HAVAS rapidly expanding its healthcare and pharma communications footprint both globally and in Australia.

DDB Group Sydney has confirmed it will make 15 redundancies this week. In a statement, DDB Group Sydney CEO Sheryl Marjoram called it a “complex time for many agencies”.

“We will be making redundancies within our Group this week. Redundancies within creative agencies are an unfortunate cost of doing business, but they are not just a business matter; they are also a human matter.

Bench Media is strengthening its team with two senior promotions and five new hires to the independent media agency.

Jamison Milessis has been promoted to performance project lead from senior performance manager, a new role focusing on expanding the agency’s marketing consultancy and advisory services. Jamie Auciello has also been promoted to the role of team lead – performance from senior performance manager.

To support the agency’s future growth and expansion plans, Bench has also welcomed five new team members, including media strategists, media planners, and performance managers.

QMS has appointed Nick Crowe to the new role of Victorian sales director, independent and direct, and the promotion of two managers into key new positions.

Crowe will join the digital outdoor media company on 31 March from oOh!media, where he has been group sales leader for six years. He has also held senior sales roles at Adshel and Nine Network in Melbourne.

QMS also announced its group business directors, Chris Haintz and Alex Morrison, have been promoted to the new roles of large-format product managers.

Haintz and Morrison will focus on QMS’ rapidly growing digital large format network, with Melbourne-based Haintz covering the Victorian, South Australian and West Australian markets and Sydney-based Morrison the NSW and Queensland markets.

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Meat snacks brand Jack Link’s has handed its creative and media accounts to Special Australia and Hatched, respectively.

The creative agency will deliver the brand’s campaign in Australia & New Zealand in collaboration with the media agency, which will plan brand and retail connections across the full customer journey. The brand campaign will be in market later this year.

“We’re in an exciting new stage for Jack Link’s here in ANZ, and absolutely thrilled to have the team at Special and Hatched come on as our creative and communications partners to accelerate the growth of the brand,” Dan Bitti, Jack Link’s, marketing director APAC.

“To be a family-owned business and work with two leading Independent agencies, it’s a perfect fit. The incredibly talented team has brought their world-class, bold, creative & media thinking to the table, and we can’t wait to get it out there.”

Bitti added: “We would also like to extend a big thank you to Three Scoops Creative Agency and Gamechanger Media in NZ—agencies that have creatively supported Jack Link’s business over the last decade, playing a key role in the brand’s success during that time. We wish them the very best in 2025 and beyond.”

Tori Lopez, managing director at Special, said: “From the minute we met the Jack Link’s team we knew that there was potential to create magic together. Dan and his team are whip-smart marketers with an enormous amount of bravery to create some exciting work. Hatched are brilliant media partners and we are excited to collaborate with an indie that shares our ambition and values.”

Danni Dimitri, managing partner and head of strategy at Hatched, said: “What a thrilling way to kick off the year. The strategic way forward for the Jack Link’s business is clear, boundaries have already been pushed – and this is just the beginning.

“Dan and the Jack Link’s team have fueled our collective passion for retail, and the energetic, indie spirit shared by Special and Hatched throughout the creative and connections process will no doubt continue to drive our relentless pursuit for disruptive work.”

–

Top image: Jack Link’s x Special x Hatched team

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British music icon Marianne Faithfull has passed away at 78, leaving behind a career that spanned six decades and a legacy far beyond her famous ties to Mick Jagger.

A spokesperson confirmed the news, saying Faithfull died peacefully in London, surrounded by family.

“It is with deep sadness that we announce the death of the singer, songwriter and actress Marianne Faithfull,” a statement said.

“Marianne passed away peacefully in London today, in the company of her loving family.

“She will be dearly missed.”

Discovered at a Rolling Stones party in 1964, she became a Swinging Sixties muse – but proved to be so much more. From co-writing As Tears Go By with Jagger and Richards to her critically acclaimed comeback, Broken English, Faithfull’s husky, lived-in vocals and raw storytelling cemented her as a true artist.

Her life was a mix of grit and glamour – Shakespearean performances, cabaret, and cult albums, alongside battles with addiction. A bohemian aristocrat by birth, she transformed from folk singer to rock star, refusing to be defined by her relationships.

Once dismissed as “an angel with big tits” by the Stones’ manager, Faithfull rewrote her own story – one of reinvention, survival, and artistic brilliance.

Faithfull faced a lifetime of health struggles – bulimia, breast cancer, and emphysema after decades of smoking.

In 2020, Covid-19 nearly took her life. Hospitalised for 22 days, doctors didn’t expect her to make it. But she defied the odds, emerging a year later with her 21st album, She Walks in Beauty – a testament to her resilience.

In 2009, Faithfull was honoured with the World Lifetime Achievement Award at the Women’s World Awards and named a Commandeure of the Ordre des Arts et des Lettres by the French government – cementing her cultural impact.

Her personal life was just as eventful, with three marriages – to artist John Dunbar, punk rocker Ben Brierly, and actor Giorgio Della Terza.

She is survived by her son, Nicholas Dunbar.

Pictured: Marianne Faithfull

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The KFC BBL|14 season has rewritten the record books, delivering the highest audience ever across Foxtel Group platforms, including Kayo Sports, Foxtel, Foxtel Go, and Foxtel Now – up 24% year-on-year.

Driving the surge? Record-breaking streaming numbers, with a staggering 1 billion minutes streamed, making it the most-streamed BBL season of all time.

The grand final showdown between the Hobart Hurricanes and Sydney Thunder was one for the ages – not only the most-watched BBL Grand Final ever (up 29% YoY) but also the most-watched BBL match in history.

Fox Sports boss Steve Crawley called the season “outstanding from start to finish.”

Crawley continued: “Cricket Australia has delivered a summer we’ll all remember. A massive credit goes to the clubs, fans and our world-class graphics, production and commentary teams.”

The Melbourne Stars v Melbourne Renegades Derby was the most-watched regular season game, while the Stars, Adelaide Strikers, and Perth Scorchers topped the viewership charts.

Cricket Australia’s Alistair Dobson hailed BBL|14 as a season of epic finishes and unforgettable moments, reinforcing the league’s ability to thrill both stadium crowds and streaming audiences worldwide.

Dobson added: “This year’s record audiences are a testament to the brilliant working relationships between
the League, Clubs, players and our broadcast partners, who have produced world class entertainment throughout the summer.”

The record numbers follow a golden era for Aussie sport, with record ratings across AFL, NRL, AFLW, NRLW, WBBL, Netball, and the Australia-India Test series.

Kayo Sports CEO Julian Ogrin summed it up: “Another season, another record. More fans are discovering the unmatched value of Kayo, from live sport and elite commentary to Fox Sports’ world-class production.”

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The Outdoor Media Association (OMA) has partnered with AUSVEG and Health and Wellbeing Queensland (HWQLD) to launch the 2025 iteration of its Fresh veg, deliciously affordable campaign.

The campaign, which will run until the end of February, has a renewed focus on busting affordability myths and promoting the versatility and benefits of fresh veggies.

It builds on previous success but introduces new messages: Australians are eating just 1.8 serves of vegetables daily – only 36% of the recommended 5 serves. The campaign aims to inspire Australians to add just one more serve of vegetables a day to their meals, which can cost as little as 65 cents per serve (75g). 

“The Out of Home industry is proud to continue driving behaviour change on such an important national issue,” Elizabeth McIntyre, CEO of the Outdoor Media Association, said.

“We have the unique ability to reach Australians wherever they are. By promoting fresh vegetables as affordable, delicious and easy to include in meals and snacks, this campaign delivers a powerful message that resonates with families across the country. Adding just one extra serve of vegetables a day can make a big difference to your health, hip-pocket and local vegetable growers.”

This year’s campaign emphasises the gap between current vegetable consumption and the recommended intake, highlights the significant health benefits and reveals the household budget and economic impact buying vegetables can have in a cost-of-living crisis.

The campaign is supported by long-standing partner Health and Wellbeing Queensland and new partner AUSVEG. Both partners bring their expertise to address the broader public health and vegetable industry challenges tied to low vegetable consumption.

Michael Coote, CEO of AUSVEG, said: “This campaign couldn’t come at a more crucial time for Australia’s vegetable growers. Declining demand, combined with rising production costs, has left 34% of growers considering leaving the industry in the next 12 months.

“Fresh veg, deliciously affordable helps reconnect consumers with fresh produce while showcasing our industry’s key role in the economy and public health. By adding just one more serve of vegetables daily, Australians can improve their health, support local growers and boost the economy by $4.68 billion by 2030, through increased spending, new jobs and reduced healthcare costs.”

The Fresh veg, deliciously affordable campaign is the fifth healthy eating campaign originated from the OMA’s National Health Policy, which commits to using Out of Home (OOH) media to amplify public health messages. The past four campaigns have delivered success, including:

• OMA members have donated more than $31 million in advertising value across 20,000 signs since 2021
• 77% of Australians encouraged to purchase vegetables after seeing the campaign.
• 91% of parents including more vegetables in school and work lunchboxes.
• A significant increase in awareness of vegetable affordability and health benefits.

Robyn Littlewood, CEO of Health and Wellbeing Queensland, highlighted the campaign’s value and long-term potential: “This campaign is a testament to the power of Out of Home in shaping healthier behaviours.

“By showing that fresh vegetables are not only affordable but also versatile and delicious, we’re helping families make positive, sustainable changes. The OOH industry’s contribution has been invaluable, and we look forward to seeing further impact this year.”‘

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Nibble Edge has nabbed the digital account for Unilever Food Solutions (UFS) in Australia and New Zealand, working across core brands Knorr, Hellmann’s, Continental and Carte D’Or.

The agency has been charged with providing full-service digital marketing support, supporting Unilever’s foodservice operations on creative and content, automation and paid media campaigns.

Nibble Edge is the digital creative agency formed 6 months ago after 20-year-old creative and content agency Edge merged with digital experience specialists Nibble Digital.

The core senior team in Sydney across DX, media, content and creative, backed up by a creative, digital production and development team of 25 in Chennai, India. Since merging, the agency has doubled down on its creative production capabilities, expanding its talent across animation, motion graphics, 3D, and 4D capabilities.

“The foodservice industry landscape is changing quickly. We were looking for an agency that has the breadth of capabilities to deliver innovative digital solutions across our supply chain,” Emily Ng, head of UFS ANZ – marketing lead, said.

“New technology is opening up opportunities for us to partner with both distributors and operators in new ways, leveraging data and new channels to promote and engage customers around our brands and solutions. Nibble Edge has strong foodservice experience and the digital smarts we need to unlock this opportunity. They are passionate about the industry and partnering with us to move our digital marketing forward.”

Nibble Edge’s current roster of clients includes Countrywide, Charles Darwin University, Costco, CSR Limited, Global X and Hearing Australia as well as a swathe of financial services brands.

Fergus Stoddart, founding director of Nibble Edge said: “Ecommerce is becoming increasingly integral to the foodservice industry, and we are looking forward to creating innovative campaigns and engaging content across the new digital touchpoints emerging in the space.

“We thrive in the B2B landscape, particularly when it comes to leveraging strategic partnerships and driving impactful collaborations so we’re especially excited to do this with Unilever’s iconic food brands.”

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Influencer brothers Jake and Logan Paul are gearing up for a head-to-head event on March 27, teasing what could be a combat sports spectacle – or something completely different.

The announcement, shared on the social media accounts, offered few details beyond a dramatic fight-promo-style poster featuring the brothers shirtless, with Jake flashing diamond-studded brass knuckles.

The moment you’ve waited a decade for… March 27th on @StreamOnMax pic.twitter.com/r7PO9Q8ExJ

— Jake Paul (@jakepaul) January 28, 2025

The brother’s both titled their post with: “The moment you’ve waited a decade for.” The event will be streamed live, but key details – location, format, and rules – remain a mystery.

Max, HBO’s streaming platform, added fuel to the speculation by retweeting both Jake and Logan’s posts, all but confirming its role in whatever spectacle the brothers have planned.

The announcement, however, seemed to go down like a lead balloon amongst followers.

One writing: “Don’t think anyones expecting much after the Mike Tyson fight”.

While another wrote: “So stupid. Cash grab. As if you guys would go and KO one another or hurt one another.”

If it turns out to be a boxing match, Jake has the clear edge, boasting 11 wins since turning pro in 2020, including a recent victory over Mike Tyson. Logan, meanwhile, has stepped into the ring just four times, with only one pro win against MMA’s Dillon Danis in 2023.

The match would also prove a massive money maker for the brother. According to Forbes, Jake alone pocketed a cool $40 million thanks to his fight with Tyson a few months ago.

Tyson, meanwhile, wasted no time in spending his fight purse, reportedly splashing more than $20 million a Florida mega-mansion.

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iProspect has promoted national digital performance lead Bonnie Dodemaide to head of digital.

She has been with the dentsu company for over a decade, climbing the ranks from digital performance manager to her current role in that time.

In the role, Dodemaide will be responsible for driving the agency’s digital product, innovation, and leadership.

Marcelle Gomez, iProspect national managing director, said: “Bonnie is one of the most passionate people at iProspect. She cares deeply about our team, our clients, our business, and our industry. She is a wonderful leader, an ardent advocate of digital excellence and innovation, and has a thirst for learning and knowledge that she shares with those around her.

“Bonnie’s commitment to the broader digital industry and her desire to be at the forefront of digital expertise means our clients are in very experienced hands no matter the pace of change we are experiencing. Bonnie’s continual focus on how digital can drive success for our clients will push our digital team and product to new heights. I am so proud of Bonnie and am excited to see her continued growth and development as she takes this next career step at iProspect.”

Dodemaide said of her new role: “In my 10 years at iProspect, I’m extremely proud of how our digital and data expertise, combined with an award-winning culture, have driven significant growth for the business.

“I am delighted to step into my new role as Head of Digital at iProspect and lead the evolution of our agency product. We will continue to push what is possible and strive to leverage digital – and our performance mindset more broadly – to accelerate client brand and business growth.

“Ours is a formidable digital team, packed with incredible talent, and it’s my ambition to create an environment that doesn’t just deliver innovation and exceptional results for our clients, but is also a safe and enjoyable place to build a career.”

Dodemaide’s appointment rounds out iProspect’s team of craft specialists who include chief strategy officer Nick Kavanagh; head of investment Nicola Barnes; head of client partnerships Jason Smith; and, head of SEO Jean-Yves Scauri.

Dodemaide is a current member of the IAB Search Working Group and was a previously a member of the IAB Ad Effectiveness Council. She has also spent time as a member on the dentsu DE&I Council and the Gender Equity working group.

–

Top image: Bonnie Dodemaide

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VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Seven won Thursday overall enjoying a national Total TV reach of 6.77 million and a BVOD audience of 1,001,000.

While Nine’s Married at First Sight won the 7:30 pm time slot amassing a national Total TV reach of 2,584,000 and a BVOD audience of 357,000.

Seven’s cricket offering of the Test series between Australia and Sri Lanka recorded a total TV national reach of 2,508,000 and a BVOD audience of 98,000.

Seven’s Seven News recorded a total TV national reach of 2,111,000 and a BVOD audience of 71,000.

Nine’s Unbreakable: The Jelena Dokic Story recorded a total TV national reach of 1,966,000 and a BVOD audience of 101,000.

Nine’s 9News recorded a total TV national reach of 1,900,000 and a BVOD audience of 99,000.

People 25-54

Nine’s Married at First Sight
• Total TV nation reach: 1,071,000
• National Audience: 675,000
• BVOD Audience: 223,000

Seven’s Cricket: Australia v Sri Lanka D1 S3
• Total TV nation reach: 891,000
• National Audience: 302,000
• BVOD Audience: 57,000

Nine’s Unbreakable: The Jelena Dokic Story
• Total TV nation reach: 764,000
• National Audience: 318,000
• BVOD Audience: 57,000

Seven’s Cricket: Australia v Sri Lanka D1 S2
• Total TV nation reach: 573,000
• National Audience: 328,000
• BVOD Audience: 70,000

People 16-39

Nine’s Married at First Sight
• Total TV nation reach: 541,000
• National Audience: 337,000
• BVOD Audience: 148,000

Seven’s Cricket: Australia v Sri Lanka D1 S3
• Total TV nation reach: 429,000
• National Audience: 163,000
• BVOD Audience: 39,000

Nine’s Unbreakable: The Jelena Dokic Story
• Total TV nation reach: 334,000
• National Audience: 109,000
• BVOD Audience: 29,000

Seven’s Cricket: Australia v Sri Lanka D1 S2
• Total TV nation reach: 294,000
• National Audience: 173,000
• BVOD Audience: 48,000

Grocery Shoppers 18+ TV Ratings

Nine’s Married at First Sight
• Total TV nation reach: 2,026,000
• National Audience: 1,194,000
• BVOD Audience: 287,000

Seven’s Cricket: Australia v Sri Lanka D1 S3
• Total TV nation reach: 1,892,000
• National Audience: 561,000
• BVOD Audience: 74,000

Seven Seven News
• Total TV nation reach: 1,675,000
• National Audience: 1,028,000
• BVOD Audience: 57,000

Nine’s Unbreakable: The Jelena Dokic Story
• Total TV nation reach: 1,578,000
• National Audience: 722,000
• BVOD Audience: 82,000

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.