Media roundup: Betting firms pull advertising, Margot Robbie says no to Netflix, ABC moves Audio of out Content division, TV dollars unite NRL clubs
Business of Media Betting firms pull $15m in advertising as crackdown looms Australia’s major wagering firms have carved a $150 million hole in the advertising market as they pre-emptively pull back…
by Mediaweek Admin – Oct 24, 2024
Nine Upfront 2025: Nine unveils Market Mix Modelling project to prove 'the power of total television'
Michael Stephenson: 'I'm confident brands will optimise their investment towards Total Television at the expense of less effective performance channels.'
by Mediaweek Admin – Oct 24, 2024
Nine Upfront 2025: Stan Sport to offer advertising as 9Galaxy+ enters development
9Galaxy+ will be the first fully integrated trading platform that enables advertisers to buy audiences across all of Nine’s platforms.
by Mediaweek Admin – Oct 24, 2024
Nine Upfront 2025: New data stack and 9Tribes expansion, Ad Manager integrates display, search and social, Adgile and DataCo partnerships
Suzie Cardwell: 'For our advertisers, our ability to understand what our audiences are interested in ensures we identify audiences most interested in their product.'
by Mediaweek Admin – Oct 24, 2024
Nine Upfront 2025: New series for Sam Armytage, Rodger Corser and Rachel Griffiths
Plus new reality series Château DIY Australia and all of Nine’s returning hits from MAFS to The Block.
by Mediaweek Admin – Oct 24, 2024
Nine Upfront 2025: 9Now partners with BBC Studios to bring six exclusive FAST channels
9Now will house more than 300 titles across six on-demand dedicated channels available for free
by Mediaweek Admin – Oct 24, 2024
Nine Upfront 2025: Good Food app launching in November for SMH and Age subscribers
App features digital Good Food Guide, recipe archive, cooking masterclasses plus location-based food and bar recommendations.
by Mediaweek Admin – Oct 24, 2024
Nine Upfront 2025: Nine Audio launches contextual short form finance ad solution
Nine Audio: Finance will provide an additional 10-second high-frequency, standalone audio advertising solutions and prominently feature across Nine’s audio assets.
by Mediaweek Admin – Oct 24, 2024
Advertising and media industry welcomes the launch of Ad Net Zero Chapter in Australia
The Australian industry’s ambition – through Ad Net Zero – is to foster the behavioural change that is necessary for Australia to transition to a sustainable future.
by Alisha Buaya – Oct 24, 2024
Vinyl Group enters commercial agreement with Songtradr as group launches UK expansion
Josh Simons: 'This agreement broadens our capabilities and establishes the Vampr Ad Network’s position as a key player in the global music advertising ecosystem.'
by Mediaweek Admin – Oct 24, 2024
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