IAB appoints chair of Executive Technology Council
Gai Le Roy: 'Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.'
by Alisha Buaya – Mar 24, 2025
TFM Digital's Taylor Fielding on why brands are turning away from Meta and Google to Local Area Marketing
Taylor Fielding: 'When all rely on the same platforms, with the replica personas, differentiation becomes a distant hope; in essence all of our efforts become a darker shade of AI.'
by Alisha Buaya – Mar 24, 2025
Government launches alcohol safety campaign targeting young travellers after methanol tragedy
Tim Watts: 'Alcohol consumption can result in tragedy in Australia but there are additional and different risks overseas.'
by Emma Shepherd – Mar 24, 2025
Foxtel and BINGE weave 'The Last Anniversary' into Australian gold
Lana Greenhalgh: 'Australians want to see themselves, and The Last Anniversary ticks a lot of those boxes'.
by Natasha Lee – Mar 24, 2025
DDB Group AUNZ president Andrew Little steps down; NZ's Priya Patel and Matty Burton take on expanded roles
Andrew Little: 'I have always thought that leading DDB is a privilege, not a job and have treated this company like it was my own'
by Alisha Buaya – Mar 24, 2025
Mediaweek is now Australia’s most-read digital media news brand among its direct competitors
The 2025 Mediaweek leadership team is driving the brand’s continued momentum.
by Mediaweek Admin – Mar 24, 2025
JCDecaux awards Programmatic Campaign of the Year Award to Mars for Extra's Gum Cities
Brad Palmer: 'Extra’s Gum Cities connected with target audiences in ways that felt natural and relevant, ultimately driving both engagement and sales.'
by Alisha Buaya – Mar 24, 2025
The Nightly Federal Election Forum: Looking back on a successful breakout year
Chris Dore: 'The Nightly is transforming how people think about news published on digital platforms.'
by Mediaweek Admin – Mar 24, 2025
Ten years on: How Simon Joyce's Emotive stunned the industry with the 'most honest telco ad ever' with Ricky Gervais
‘Looking back, we had no right to get Ricky, but we had belief, tonnes of tenacity and the planets did align.’
by Alisha Buaya – Mar 24, 2025
oOh!media awards 2025 Indigenous Business grant to Budj Bim Cultural Landscape Tours
Budj Bim Cultural Landscape will receive an OOH media package value at $200,000 across its digital network with support from innovation and creative hub, POLY.
by Alisha Buaya – Mar 24, 2025
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