XPO: The Mars Agency rebrands to Mars United Commerce
The new name has been adopted by all of The Mars Agency’s operations around the world.
by Alisha Buaya – May 14, 2024
$100m in Q1 digital media wastage: 'Brands could be doing so much better'
The retail sector recorded $28.1 million in ad spend wastage.
by Alisha Buaya – May 14, 2024
Nine adopts Magnite's SpringServe to manage 9Now programmatic demand
The Magnite Streaming SSP will provide the tools to manage and optimise 9Now inventory across multiple demand sources.
by Jasper Baumann – May 14, 2024
R/GA appoints Marie Conley as executive strategy director
Michael Titshall: "Marie brings an unique perspective and skill set that seamlessly integrates brand, data, communications, technology, and customer experience thinking."
by Amy Shapiro – May 14, 2024
Zenith appoints chief strategy and product officer, Penny Shell
Previously, Shell was consulting for Zenith, and national head of planning at OMD.
by Alisha Buaya – May 14, 2024
Howatson+Co and iSelect launch 'Save More' platform
Richard Shaw and Jeremy Hogg: "There’s a clear ambition, from both a business and advertising point of view, to move the brand forward."
by Amy Shapiro – May 14, 2024
'ALUMNI was such an ambitious idea': How MasterChef challenges traditional sponsorships
Chris Colter: "We appreciate the costs and the orchestration of an idea of this magnitude are second to none but so was the opportunity."
by Jasper Baumann – May 14, 2024
Why ARN Media still wants SCA's Triple M: Ciaran Davis expands on revised takeover plan
"NewSCA would own a national network of 44 radio stations ... It would be ASX listed with an independent board and management."
by James Manning – May 14, 2024
The Village launches to support parents in media industry
The Village was co-founded by Louise Wilson and Lauren Thornborough.
by Alisha Buaya – May 14, 2024
Special wins Cricket Australia account
Bec Stambanis: "International cricket is the heartbeat of summer in this country."
by Amy Shapiro – May 14, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.