Wednesday May 30, 2018

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Twitter for newsroom and reporters: Growing and engaging audiences

Former TV newsman Jonathan Harley has a big brief. He is the one-person department who works with news brands across Australia to help them bring engaging content to Twitter.

By James Manning

As director, news, Asia-Pacific, for Twitter, Harley (pictured above with Mediaweek’s James Manning) also looks after the entire region, which keeps him pretty busy in addition to his domestic duties. It’s a region that includes India, the world’s second-biggest country, and Japan, which is in the top 10 by population.

SEE MORE: What was hot on Twitter in 2017 – #auspol, @smh, @MikeCarlton01 & more

Mediaweek met with Harley this week to talk about how news organisations are using Twitter. Our discussion included how news organisations decide where to put their social media resources and the importance of mobile.

“It is not one or the other,” Harley told Mediaweek. “We have a sophisticated approach to delivery of news from where the users are. We are the one place on the planet where you can get news, live content and conversation in the palm of your hand.

This is an excerpt from the full article, which appears on Mediaweek Premium. Read the full article hereor subscribe to Mediaweek Premium here.

How the AFL is tapping into consumer data with Audience360 partnership

Australian data provider Audience360 added another big brand to its portfolio of clients earlier this month when it entered into a partnership with the AFL.

By Kruti Joshi

The company also has contracts with Australia Post, ANZ, Audi, Volvo, Crown resorts, Woolworths,, and “We work with a number of #1s in different categories,” Audience360 managing director Penny Kee told Mediaweek.

Penny Kee and AFL MD Kylie Rogers

“Generally the way I explain what we do is we connect advertisers with data so that they can reach their customers in the most effective way. The data we work with is all non-personally identifiable data. It’s not personally identifiable information at all. It is all re-marketing data, so we look at things like cookies and device ID.”

The organisation’s partnership with AFL will see the latter offering clients programmatic campaigns with 100% transparent data, targeting current consumers at a granular level.

This is an excerpt from the full article, which appears on Mediaweek Premium. Read the full article hereor subscribe to Mediaweek Premium here.

Top photo credit: Neale Cousland / Shutterstock

Media Consumption Forecast: The rise of mobile forcing brands to transform media planning

Media consumption on mobile devices globally will rise to 28% by 2020. Mobile media will continue to take share from other media, according to Zenith’s Media Consumption Forecast 2018.

The report found mobile media consumption globally will reach 24% in 2018, increasing 5% since 2011.

Locally, Australian consumers’ mobile media consumption will increase 143% by 2020 compared to 2013. Local digital media consumption will rise to 190 daily minutes by 2020, up 8% on 2017.

The rise of mobile is forcing brands to transform the way they plan their communications across media, focusing less on channels and more on consumer mind-set as the distinctions between channels are eroded.

Zenith Australia CEO Nickie ScrivenZenith Australia CEO Nickie Scriven said: “The Forecast predicts mobile will attract 123.6 daily minutes by 2020, so the important focus for marketers in Australia will be how their ecosystems are optimised across platforms and content. With consumers increasingly searching for and consuming content on mobile devices they will have little tolerance for brands and content that is not mobile optimised. Then when we overlay consumer mind-set with mobile consumption, marketers need to ensure their content is welcome and adds value on such a personal device.

“Despite their erosion in daily consumption, this year’s Forecast found that time spent consuming traditional channels will start to slow by 2020, especially across TV (-1%) and radio (0%). Mobile will continue to outpace consumption in these channels, growing by 9% from 2017 to 2020.”

Zenith’s Media Consumption Forecast 2018 is the report’s fourth annual edition, which surveys changing patterns of media consumption since 2011. It also forecasts how the amount of time people allocate to different media will change between 2018 and 2020 in 63 countries across the world.

Continued at

SBS announces broadcast partners for FIFA World Cup: Two weeks to go

SBS has announced TAB, Hyundai, Hisense, adidas and Mitre 10 as broadcast partners for the 2018 FIFA World Cup, which kicks off on June 14.

SBS Media director of sales Adam Sadler said: “Football is a sport that unites all Australians and the response to the FIFA World Cup has been extremely positive. It’s fantastic to have TAB, Hyundai, Hisense, adidas and Mitre 10 join SBS for what will be the biggest sporting event in 2018.

“We have been working with these brands for many months to ensure we can deliver truly integrated partnerships that provide real value and cut-through across our multiplatform coverage.”

SBS will be presenting the 2018 FIFA World Cup from Russia in partnership with Optus Sport. The FTA TV broadcaster will present the match of the day every day throughout the tournament along with highlights from every match live, free and in HD on television and online via the official FIFA World Cup app, The World Game online and SBS On Demand.

Fans will also be able to listen to all 64 matches of the 2018 FIFA World Cup Russia on SBS Radio where match commentary will be aired in up to three languages simultaneously. There will be commentary feed in English and in languages of the teams competing.

SEE MORE: Twitter signs new deal with SBS to broadcast 2018 FIFA World Cup highlights

TV Ratings Analysis: Tuesday May 29

• Home And Away, House Rules and a great Interview win for Seven
• MasterChef victor: Another week, another pin, this time Sashi Cheliah
• ABC Tuesday triumph for Annabel Crabb’s Back In Time For Dinner

By James Manning

Seven was a clear leader last night with a programming combo that put it well ahead in both primary and combined channel shares.

Nine was again close to a Tuesday low with TEN close to a Tuesday high.


Terribly sad day for the cast, crew and fans of Home And Away with the death of Cornelia Frances, who played the character of Morag. Doesn’t seem right to worry too much about its ratings today, but instead to remember it is because of the great work done by Frances and others on the soap that it continues to hold down key timeslots still in Australia and the UK 30 years after it was launched.

The action on House Rules has moved to Tweed Heads this week with a house that was really packed to the rafters. Kim and Michelle had a simple message for the teams – “make it special”. After a season high of 801,000 on Monday, the episode did 729,000.

Andrew Denton then delivered what has probably been the most marketable episode yet of Interview – a lengthy chat with Magda Szubanski. The episode had it all – laughter, tears, rude words and funny anecdotes. The audience of 559,000 was up from 479,000 last week. It was also the best crowd since the launch episode of 598,000.


Brady Halls reported on Cornelia Frances on A Current Affair as he hosted a replay of the last interview she ever gave. The episode did 883,000 after 859,000 on Monday.

An hour of the US sitcom Young Sheldon followed with 645,000 watching the first episode and 619,000 the second.

Nine’s Young Sheldon

Nine then went with the doco MH370: Inside The Situation Room, which did 378,000. The advertised new Tuesday series Buying Blind has now been put back.

Serial Killer then followed with 203,000.

Love Island got the late slot on the primary channel with 69,000. Earlier on Go! the program did 136,000.


The Project featured 5 Seconds Of Summer without their Aussie accents, which created some commentary. The 5SOS army kept the ratings close to 600,000 for a second successive night.

MasterChef had another immunity challenge, which resulted in another immunity pin. After we picked out Loki Madireddi for food fame last week it has all been about Sashi Cheliah in the past few episodes and he too is a name to remember now. The Tuesday episode did 881,000 after 877,000 for the Tuesday last week.

Shark Tank followed with one ambitious entrepreneur asking for $2m for a 20% stake in the business. The episode did 571,000 after 622,000 last week.

Shark Steve Baxter in last night’s episode of Shark Tank


Making Child Prodigies got the prime slot of 8pm with an audience of 440,000 for the launch.

The premiere of Back In Time For Dinner was the big hit of the night with 614,000 tuning in making it a timeslot winner.

Part two of Secrets Of Silicon Valley followed with 217,000.


Ernie Dingo featured on Who Do You Think You Are? with 425,000 pushing the audience above the 377,000 watching a week ago.

A new episode of Insight on the coal seam gas industry then did 192,000.

Top photo: Magda Szubanski on Andrew Denton’s Interview

Week 22 TV: Tuesday
ABC Seven Nine Ten SBS
ABC 11.9% 7 19.5% 9 16.6% TEN 16.3% SBS One 5.7%
ABC 2 2.5% 7TWO 3.7% GO! 3.5% ONE 2.7% VICELAND 0.9%
ABC ME 0.6% 7mate 4.8% GEM 3.2% ELEVEN 2.2% Food Net 1.0%
ABC NEWS 1.4% 7flix 2.4% 9Life 1.1% NITV 0.2%
TOTAL 16.4% 30.4% 24.3% 21.1% 7.8%
ABC Seven Affiliates Nine Affiliates Ten Affiliates SBS
ABC 11.1% 7 20.6% 9 13.7% WIN 12.3% SBS One 5.3%
ABC 2 2.9% 7TWO 5.2% GO! 3.9% ONE 2.5% VICELAND 1.2%
ABC ME 0.8% 7mate 6.8% GEM 5.7% ELEVEN 2.3% Food Net 1.0%
ABC NEWS 1.1% 7flix 2.1% 9Life 1.1% NITV 0.3%
TOTAL 15.9% 34.7% 24.4% 17.1% 7.8%
85.4% 14.6%
Tuesday FTA
  1. Seven News Seven 1,048,000
  2. Nine News 6:30 Nine 1,022,000
  3. Nine News Nine 1,018,000
  4. Seven News / Today Tonight Seven 1,013,000
  5. A Current Affair Nine 883,000
  6. MasterChef Australia Ten 881,000
  7. House Rules Seven 729,000
  8. ABC News ABC 705,000
  9. Home And Away Seven 700,000
  10. Young Sheldon Nine 645,000
  11. The Chase Australia Seven 623,000
  12. Young Sheldon E2 Nine 619,000
  13. Back In Time For Dinner ABC 614,000
  14. Hot Seat Nine 597,000
  15. The Project 7pm Ten 586,000
  16. Shark Tank Ten 571,000
  17. Interview Seven 559,000
  18. 7.30 ABC 511,000
  19. Making Child Prodigies ABC 440,000
  20. Ten Eyewitness News First At Five Ten 436,000
Demo Top Fives

16-39 Top 5

  1. MasterChef Australia Ten 298,000
  2. Shark Tank Ten 205,000
  3. The Project 7pm Ten 191,000
  4. House Rules – Tue Seven 175,000
  5. Seven News / Today Tonight Seven 153,000


18-49 Top 5

  1. MasterChef Australia Ten 454,000
  2. Shark Tank Ten 295,000
  3. Nine News 6:30 Nine 292,000
  4. The Project 7pm Ten 291,000
  5. House Rules Seven 284,000


25-54 Top 5

  1. MasterChef Australia Ten 489,000
  2. Nine News 6:30 Nine 346,000
  3. Nine News Nine 326,000
  4. House Rules Seven 324,000
  5. Shark Tank Ten 324,000
Tuesday Multichannel
  1. Outback Truckers-PM 7mate 240,000
  2. Highway Patrol E2-PM 7mate 207,000
  3. Octonauts ABCKIDS/COMEDY 193,000
  4. Teacup Travels-PM ABCKIDS/COMEDY 193,000
  5. Peppa Pig-PM ABCKIDS/COMEDY 190,000
  6. PJ Masks-PM ABCKIDS/COMEDY 180,000
  7. Andy’s Baby Animals ABCKIDS/COMEDY 178,000
  8. Highway Patrol-PM 7mate 175,000
  9. Kazoops!-PM ABCKIDS/COMEDY 175,000
  10. Fireman Sam-AM ABCKIDS/COMEDY 173,000
  11. Peter Rabbit ABCKIDS/COMEDY 173,000
  12. Peppa Pig-AM ABCKIDS/COMEDY 173,000
  13. Go Jetters-PM ABCKIDS/COMEDY 171,000
  14. The Justine Clarke Show! ABCKIDS/COMEDY 169,000
  15. Ben And Holly’s Little Kingdom ABCKIDS/COMEDY 159,000
  16. Shaun The Sheep ABCKIDS/COMEDY 157,000
  17. Floogals ABCKIDS/COMEDY 157,000
  18. Neighbours ELEVEN 152,000
  19. Ben And Holly’s Little Kingdom-AM ABCKIDS/COMEDY 150,000
  20. Luo Bao Bei-PM ABCKIDS/COMEDY 149,000
Tuesday Subscription TV
  1. Live: AFL Hall Of Fame FOX FOOTY 63,000
  2. Family Guy FOX8 58,000
  3. Live: Back Page FOX SPORTS 501 54,000
  4. Live: NRL 360 FOX LEAGUE 54,000
  5. Family Guy FOX8 53,000
  6. The Simpsons FOX8 52,000
  7. Paul Murray Live SKY NEWS LIVE 50,000
  8. Jones & Co SKY NEWS LIVE 45,000
  9. Peppa Pig Nick Jr. 44,000
  10. The Fan FOX LEAGUE 43,000
  11. American Dad! FOX8 43,000
  12. The Bolt Report SKY NEWS LIVE 42,000
  13. Peppa Pig Nick Jr. 42,000
  14. Nella The Princess Knight Nick Jr. 41,000
  15. Shimmer And Shine Nick Jr. 36,000
  16. Queenslanders Only FOX LEAGUE 36,000
  17. The Simpsons FOX8 36,000
  18. The Day Henry Met Nick Jr. 36,000
  19. Criminal Minds TVH!TS 36,000
  20. Credlin SKY NEWS LIVE 35,000

Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM

Media News Roundup

Business Of Media

Papua New Guinea planning to close access to Facebook for one month

Shutting down Facebook for a month could be a reckless move, or at best foolish, for a country set to be at the forefront on encouraging a digitalised APEC region, reports the Papua New Guinea Post-Courier.

In response to yesterday’s report on a potential month-long shutdown on social networking site Facebook, Institute of National Affairs Director Paul Barker described the move as a mockery of the rhetoric being urged on by the APEC agenda.

“The APEC meeting is all about promoting the digital era to assist business, develop economies, and improve citizen welfare in member countries,” he said.

“It would be a travesty if PNG sought to close down Facebook during the APEC month, making PNG seem rather foolish, as it would be both an attack on embracing technology, undermining the information era and mechanisms for accountability, but also damaging business and welfare.”

[Read the original]

News Brands

Sophie Mirabella case: Benalla Ensign facing total bill of close to $300,000

An article that defamed former federal MP Sophie Mirabella while she was campaigning for her old seat during the 2016 federal election is costing a weekly Victorian newspaper almost $300,000, reports AAP.

Victoria County Court judge Michael Macnamara last week awarded Mirabella all of her legal costs for her defamation lawsuit against weekly newspaper the Benalla Ensign, on top of $175,000 in damages she was awarded.

The article incorrectly stated she had publicly pushed her political opponent, Indi MP Cathy McGowan, on the campaign trail.

Mirabella’s legal costs amount to $118,600, according to an order released on Tuesday detailing how much money the former Indi member spent on legal counsel for the preparation and duration of her six-day trial in Wangaratta.

The defamation suit had been taken against the newspaper and its editor, Libby Price.

[Read the original]


Veteran Australian actor Cornelia Frances has lost her battle with cancer

Veteran Australian actor Cornelia Frances has lost her battle with cancer, reports AAP.

The 77-year-old is understood to have been surrounded by close family and friends when she died in Sydney Monday night.

Among her many credits were Sons and Daughters, Prisoner, and The Young Doctors.

She also hosted the game show The Weakest Link and starred in Home and Away.

Frances was diagnosed with bladder cancer in 2017 before being told it had spread to her hip.

Home and Away actor Ray Meagher, who played her on-screen brother, said: “We had a moment of silence for her on set this morning and she’ll be sadly missed by both cast and crew.”

[Read the original]

US network cancels hit sitcom after Roseanne Barr’s racist tweet

ABC announced Tuesday that it canceled Roseanne after the show’s star, Roseanne Barr, went on a vitriolic and racist Twitter rant, reports The Washington Post.

Barr appeared to take aim late Monday at Valerie Jarrett, a former adviser to President Obama, in a tweet that identified the administration official by her initials: “muslim brotherhood & planet of the apes had a baby=vj”.

Though she later claimed it was “a joke”, she issued a fuller apology Tuesday after more intense criticism was directed toward her and ABC. “I apologise to Valerie Jarrett and to all Americans,” she wrote. “I am truly sorry for making a bad joke about her politics and her looks. I should have known better. Forgive me – my joke was in bad taste.”

But Channing Dungey, the president of ABC Entertainment, did not consider the tweet a joking matter.

“Roseanne’s Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have decided to cancel her show,” she said in a statement released just hours after the comedian’s offensive social media rant.

Barr was also dropped by her talent agency, ICM Partners, who announced in a statement that her “disgraceful and unacceptable tweet” was “antithetical to our core values, both as individuals and as an agency. Consequently, we have notified her that we will not represent her.”

Roseanne, in which Barr plays the Trump-loving matriarch of a blue-collar family, had been renewed for a second season on ABC, after a debut season in which it was the top show in Nielsen ratings, and averaged 19 million viewers an episode.

[Read the original]

TV Demand: Suits back in top 10 after cast strolls royal wedding red carpet

Not a lot of movement in the TV Demand charts this week with 13 Reasons Why topping the Digital Originals charts in Australia and New Zealand.

Gabriel Macht and Rick Hoffman in Suits

Likewise The Walking Dead retains top spot on the Overall TV Shows charts in both territories.

Orange Is The New Black and The Crown both found their way back into the top 10 on the Australian Digital Originals top 10.

Moving back into the Australian top 10 Overall TV Shows this week were Vikings, The Handmaid’s Tale, Suits, The 100 and The Flash.

Suits has also back on the Overall TV Chart in New Zealand.

Social Content Ratings: Nine News #1, Champions League final on SBS top 5

Nine News had the biggest number of weekly interactions as measured by Nielsen with the news service topping the Non-Sport chart.

Liverpool captain Jordan Henderson at the 2018 UEFA Champions League final (credit: Oleksandr Osipov / Shutterstock)

Sunrise was #2 on the chart as the #1 breakfast product while MasterChef ranked #3.

On the Sport chart, two AFL matches led the list with the Champions League final between Real Madrid and Liverpool on SBS at #3.


Senior Nova Entertainment executive Mark Downes passes away suddenly

Staff at Nova Entertainment are in shock with the news that the company’s longtime chief technology officer Mark Downes has passed away suddenly.

Mark Downes

Nova Entertainment chief executive officer Cathy O’Connor said yesterday:

“We are deeply saddened to hear the news of the sudden passing of Nova Entertainment’s Mark Downes due to heart failure.

“For the past seven years, Mark has led the technology and infrastructure initiatives at our company and played a key role in industry technological developments as an active board member of Commercial Radio Australia.

“Mark will be sorely missed and our thoughts and deepest sympathies go out to Mark’s wife Brenda and his two children Lincoln and Ainsley at this most difficult time.”

The much-loved member of the Nova Entertainment family is believed to have died at home on Monday evening.

Mark was a member of the Nova Entertainment executive team.

Kinderling Kids Radio joins Australian Radio Network’s digital spectrum

Australian internet and digital radio station Kinderling Kids Radio will be available across Australian Radio Network’s DAB+ digital spectrum and iHeartRadio platform from July 1.

The children’s radio station plays music and shows created especially for parents and children up to the age of seven. The station was launched in 2015.

ARN’s chief operating officer Michael Harvey said: “We are excited to welcome Kinderling to ARN. Since it launched in 2015, Kinderling has developed a loyal audience through strong, engaging content and the successful format complements our established brands and content offering, particularly with our core female listeners and Kinderling’s growing audience.”

Kinderling chief executive officer Evan Kaldor said: “Over the last three years, Kinderling Kids Radio has built a reputation as an innovative, fast-growing content and media brand. Our new partnership with ARN enables us to accelerate this audience growth by introducing iHeartRadio’s audience of one million to Kinderling, as well as providing significant crossover opportunities with ARN’s portfolio of shows.”

triple j’s Ben and Liam head You Are Not Alone suicide prevention campaign

The Australian Suicide Prevention Foundation (ASPF) has launched a new competition aimed at lightening the load of negativity young people experience online, and triple j’s Ben Harvey and Liam Stapleton are on board as official ambassadors.

triple j’s Ben and Liam

The competition gives secondary and tertiary students the opportunity to share in a $15,000 prize pool by creating a video with the theme “You Are Not Alone” to show their support for the fight against suicide.

Ben and Liam came on board for the campaign as the issue was close to their hearts.

“The ‘You Are Not Alone’ campaign is extremely important – those four words can save lives,” said Liam.

“I have loved ones who battle with mental health issues daily. I’ve been lucky enough to have people around me who I trust and I can talk to.”

“In my time working in radio I have meet dozens of people who tell me they suffer from mental health issues but hearing a familiar voice in the mornings makes them feel like they have someone and they aren’t so alone,” added Ben.

Full details about the competition are at at and for more info on ASPF head to

SBS Radio has five new language services on SBS Radio app &

SBS Radio has announced five new language services – Karen, Tibetan, Hakha Chin, Mongolian and Kirundi are now available on the SBS Radio app and SBS website.

The new services will provide weekly content to meet the needs of new migrant communities, including settlement guide information and community updates. Drawing on expert advice and tips from service providers, each week the SBS Radio Settlement Guide focuses on a facet of daily Australian life that new migrants and emerging communities might find unfamiliar – from how to vote or lodge a tax return to information about water and fire safety, healthcare and housing.

SBS director of audio and language content Mandi Wicks said: “We are thrilled to be expanding SBS Radio services to include more communities who are most in need of information in languages other than English. With our audiences increasingly consuming our content via digital platforms, we believe on-demand content is the most effective way to reach and engage with younger audiences.”

Offering a platform to share their stories and celebrate their culture and people, SBS Radio will connect communities as they navigate life in Australia.

SBS Radio recently reviewed its language services to ensure they reflect Australia’s evolving demographics. The review process involved various consultations and, in conjunction with the 2016 Census, resulted in identifying seven new languages to be provided by SBS Radio.

The commencement of Rohingya and Telugu services will be announced soon.

All content in the new languages will be available digitally via on-demand audio podcasts accessible via the SBS website, SBS Radio app and on all podcast players.

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