Melbourne Radio Ratings 2025 Survey 3: Nova 100’s Jase & Lauren take FM Breakfast

Melbourne Radio Ratings
GfK Survey 3 2025
Survey Period: Sun 9 March to Sat 12 April 2025 & Sun 27 April to Sat 31 May.

Biggest Movers:
UP: ABC Mel +1.9
DOWN: 3AW -1.6

The Melbourne radio wars are well and truly heating up.

Nova 100’s Jase and Lauren have held steady at 10.2%, while, GOLD 104.3’s Christian O’Connell slipped to 9.7%, down from 10.8% in the previous survey.

O’Connell’s dip has made way for the Nova duo to take over the coveted FM Breakfast crown.

Meanwhile, Kyle and Jackie O’s Melbourne gamble continues to simmer rather than sizzle, dipping to a 5.1% share in breakfast, down from 5.8%. The KIIS duo may rule Sydney, but cracking the Melbourne market remains a slow burn.

Melbourne Radio Ratings Survey 3, 2025. [click to expand.]

3AW has maintained its position as Melbourne’s leading talk station with a 12.5% overall share, despite a slight dip from last survey’s 14.1%.

The powerhouse Breakfast duo Ross and Russel remain unrivalled, pulling an impressive 18.7% share, while Tom Elliott continues to lead in Mornings with a solid 15.0%.

“3AW dominates all key shifts throughout the week in Melbourne,” said Greg Byrnes, Nine’s National Content Manager. “If you’re not listening to talk, you’re missing out, and we thank the loyalty shown by our listeners each day.”

Gold 104.3 11.8% (12.5%)
Cume: 1,176,000 (-68,000)
Breakfast: 9.7% (10.8%)

smoothfm 91.5 9.5% (9%)
Cume: 1,146,000 (-21,000)
Breakfast: 8.4% (7.6%)

smoothFM 91.5 is holding its tempo in Melbourne, locking in the #2 FM spot with a 9.5% share.

Head of Programming for the Smooth Network, Peter Clay, credited the station’s consistency, saying: “We’re thrilled with another outstanding result for the Smooth network. Melbourne’s Smooth continues to perform strongly as the #2 FM station.”

Nova 100 8.2% (8.9%)
Cume: 1,269,000 (+48,000)
Breakfast: 10.2% (10.2%)

Champagne will no doubt be popped in the Nova 100 studios this morning, with Nova 100’s Jase and Lauren clinching the competitive #1 FM Breakfast spot.

Group Programming Director for the Nova Network, Brendan Taylor said: “Over the past two years, we’ve focused our attention on staying live and engaged with the local markets, so to see Jase & Lauren as the most listened to Breakfast show in the country, it really is testament to the power of live radio and a credit to the hard work of our teams across the network.”

101.9 Fox FM 8.2% (8.4%)
Cume: 1,165,000 (-35,000)
Breakfast: 8.9% (8.3%)

Fox FM’s Fifi, Fev & Nick show continues to build momentum, with the trio lifting their share to 8.9%, up 0.6 points.

In Drive, the Hit Network’s Carrie & Tommy are holding strong at the top, notching their third consecutive win as Melbourne’s most-listened-to Drive show.

Southern Cross Austereo’s (SCA) Chief Content Officer, Dave Cameron, said the network is focused on supporting both new and established talent: “We are fully focused on supporting the long-term success of our new talent and content teams along with our established ones, and on delivering a compelling listening experience for audiences right across the country.”

105.1 Triple M 6.9% (6.9%)
Cume: 778,000 (steady)
Breakfast: 5.9% (7.3%)

It was a momentous result for Triple M’s The Rush Hour with JB & Billy, who delivered a historic high in the Drive slot (4pm–6pm) with a 10.6% share, equaling the station’s best Drive result since Survey 4, 2006.

ABC Mel 6.2% (4.3%)
Cume: 481,000 (+49,000)
Breakfast: 7.6% (5.6%)

KIIS 101.1 FM 5.3% (5.7%)
Cume: 948,000 (-21,000)
Breakfast: 5.1% (5.8%)

Despite the backwards trajectory of KIIS FM’s The Kyle & Jackie O Show in Melbourne, the network’s owner, the Australian Radio Network (ARN) is standing by the Breakfast duo and their networking gamble.

ARN’s Chief Content Officer, Duncan Campbell said: “While Melbourne remains a competitive market, we’re confident in our long-term strategy, and it’s great to see GOLD 104.3 remain as the city’s #1FM station.”

SEN 1116 3.7% (3.2%)
Cume: 371,000 (+50,000)
Breakfast: 4.1% (4.2%)

Triple J 3.2% (2.5%)
Cume: 485,000 (+51,000)
Breakfast: 3.3% (2.9%)

Magic 1278 2% (2%)
Cume: 190,000 (-2,000)
Breakfast: 0.7% (1%)

ABC Radio National 1.7% (1.8%)
Cume: 182,000 (+13,000)
Breakfast: 2.1% (2.3%)

ABC Classic 1.4% (1.5%)
Cume: 212,000 (+21,000)
Breakfast: 1.4% (1.4%)

3MP 1377 1.3% (1.3%)
Cume: 174,000 (+24,000)
Breakfast: 1.2% (0.8%)

ABC NewsRadio 1.3% (1.4%)
Cume: 240,000 (+12,000)
Breakfast: 1.9% (1.8%)

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