Melbourne Radio Ratings
• 3AW steadies after heady 2020, Gold climbs even higher to 11.0%
• Breakfast: Ross and Russ hold above 20%, Christian O’Connell grows lead
• KIIS & The Fox lift, smoothfm breakfast climbs, Marty’s first figure
UP: Gold 104.3 +2.0
DOWN: 3AW -3.3
3AW 16.3 (19.6%)
Cume: 753,000 (-128,000)
2020 results: Best/worst
Best 10+ 20.6% (13.3%)
Best Breakfast 28.4% (15.9%)
Share has dipped back below 20% across the station, but not in breakfast where Ross and Russ command 22.2%. Neil Mitchell remains the king of morning radio with 19.0%. Biggest change at the station was evening share falling 7.5 to 13.2%.
Gold 104.3 11.0% (9.0%)
Cume 1,100,000 (+54,000)
2020 results: Best/worst
Best 10+ 10.8% (8.7%)
Best Breakfast 9.4% (7.2%)
A brilliant result for the station just two days after the content goldmine that was the One Last Game match organised by breakfast host Christian O’Connell. He does a great job of creating events that deliver content streams before, during and after. This time it was a football match between listeners and AFL legends. O’Connell with Jack and Pats saw breakfast share grow 1.4 to 8.9% keeping them well ahead of Fox in #1 position and making it nine straight FM survey wins. Across the day the numbers elsewhere at Gold surged – morning up 2.9 to 12.6% and afternoon 3.0 to 13.99%. Drive also did well, holding top spot FM with share up 2.6 to 10.4%. Station remains clear FM leader 40-54 and 55-64.
smoothfm 91.5 8.9 (7.8%)
Cume 972,000 (+89,000)
2020 results: Best/worst
Best 10+ 9.7% (6.5%)
Best Breakfast 7.3% (5.0%)
A strong performance across the board with all dayparts improving. Breakfast with Mike Perso and Jennifer Hansen lifted 1.9 to 7.2%. The biggest move was in morning where Ty Frost lifted share 2.4 to 9.7%. Share more than doubled 40-54, up 6.4 to 11.9%.
101.1 Fox FM 7.5% (6.7%)
Cume 1,092,000 (+36,000)
2020 results: Best/worst
Best 10+ 8.4% (5.2%)
Best breakfast 8.3% (5.0%)
The first survey to feature new breakfast team member Nick Cody who replaces Byron Cooke on the team. After a horror 2020 featured declining ratings, the numbers have turned around across the day. Breakfast is up 0.6 to 7.2%. Drive improved most where Carrie and Tommy now control the shift with share up 1.8 to 9.5%. Surprising result 18-24 where station share tumbled from 20.5% to 11.7%.
105.1 Triple M 5.2 (6.2%)
Cume 650,000 (-26,000)
2020 results: Best/worst
Best 10+ 6.2% (5.0%)
Best breakfast 6.8% (5.2%)
Only FM station in the market not to improve this survey. Drive was the one daypart not to slip this survey where Mick Molloy now hosts solo. The drive share lifted just 0.1 to 6.6%. The new breakfast show with Marty Sheargold solo was on 6.2%, a drop of 0.6 and ahead of the station’s record low last year.
Nova 100 6.3% (5.6%)
Cume 1,041,000 (+104,000)
2020 results: Best/worst
Best 10+ 8.3% (5.3%)
Best breakfast 8.3% (4.6%)
Strong station cume result pushing it back above 1m, joining Fox and Gold. Breakfast with Chrissie, Sam and Browny added 0.5 to 6.8%, midrange between it best and worst last year. Drive was up 0.9 and has the station’s best daypart result with 7.7%. Listening 18-24 plunged, down 5.8 from 12.7% to 6.9%.
KIIS 101.1 FM 5.8% (4.5%)
Cume 981,000 (+78,000)
2020 results: Best/worst
Best 10+ 6.4% (4.4%)
Best Breakfast 7.1% (4.4%)
Better news for the home of Jase and PJ with the station back up off the canvas with a more competitive share and a cume audience getting oh-so-close to 1m. Breakfast lifted to 6.2% where it is the station’s equal #1 daypart alongside afternoon and drive. And after the tumble at Fox and Nova, KIIS now ranks #1 18-24 in the market.
SEN 2.8% (2.9%)
Cume 288,000 (-48,000)
2020 results: Best/worst
Best 10+ 3.0% (1.6%)
Best Breakfast 3.2% (2.0%)
Garry and Tim in breakfast saw share climb from 2.9% to 3.2%. Parent company Sports & Entertainment Network is arguably doing more than most to drive revenue from its growing digital audiences. On the Podcast Ranker this week, SEN was able to boast eight podcasts in the Top 100 in the All Australian Top 100. Gerard Whateley remained the number one most downloaded radio show podcast in its timeslot and breakfast with Garry & Tim is still the number one AM radio breakfast show podcast in the country.
Magic 1278 1.5 (1.4%)
Cume 118,000 (+8,000)
2020 results: Best/worst
Best 10+ 1.4% (0.2%)
Best Breakfast 0.8% (0.5%)
Best performances here are 1.9% in weekday afternoons and 2.1% on weekends.