Melbourne Radio Ratings 2020: GfK Survey 1

• GfK Survey 1: January 19 – February 29

• 3AW holds at #1 despite summer slide except evenings
• Gold remains #1 FM, Fox recovers, Nova & smooth up too
• Ross & John and Christian O’Connell the breakfast champs

UP: Fox, Nova & smooth all +1.1
DOWN: 3AW -2.3

3AW 13.3% (15.6%)

Cume 646,000 (-71,000)
2019 results: Best/worst
Best 10+ 15.6% (13.9%)
Best breakfast 20.6% (17.3%)

Are listeners already protesting about the impending departure of John Burns from breakfast where share was down 4.3 to 15.9%? That still gives 3AW a big breakfast lead though. All dayparts dropped except the new evening shift where Denis Walter saw share lift 1.1 to 13.5%. Share 55-64 tumbled, indicating some have shifted to Gold.

Gold 104.3 10.8% (11.0%)

Cume 1,182,000 (+97,000)
2019 results: Best/worst
Best 10+ 12.5% (9.0%)
Best breakfast 9.5% (6.8%)

Surveys don’t get much better than this. Hard work during the summer has paid of handsomely for Christian O’Connell and his breakfast colleagues Jack and Pats started with a return from leave during the bushfire crisis and then ARN and the show stepped it up with the brilliant Heroes Gold promotion with Hawkers Beer. ARN should capitalise on the station’s consistency which has gone missing somewhat elsewhere in the market. Three of Gold’s last four breakfast surveys have been over 9%. The station remains king of 40-54 while share 55-64 is up 6.8 to 18.0% where it has smacked 3AW which was 13.2 ahead at the end of 2020.

smoothfm 91.5 9.6% (8.5%)

Cume: 936,000 (+52,000)
2019 results: Best/worst
Best 10+ 11.0% (8.5%)
Best breakfast 9.5% (6.7%)

After a tough end to 2019, the station has recovered with growth 10+ and in breakfast. Drive performed best with share up 3.1 to 10.5% where the station trails only sister station Nova in the FM pack. The audience is back 40-54 too.

101.9 Fox FM 8.4% (7.3%)

Cume 1,067,000 (+75,000)
2019 results: Best/worst
Best 10+ 10.4% (7.3%)
Best breakfast 10.5% (6.7%)

Lots to like about this result with big improvements for Fifi, Fev and Byron plus Hughesy and Ed. The station was going downhill fast in 2019 with three down books to end the year, but the handbrake was applied and the trend is up. Cume back over 1m is a good look too.

Nova 100 8.3% (7.2%)

Cume 1,074,000 (+5,000)
2019 results: Best/worst
Best 10+ 7.5% (7.1%)
Best breakfast 8.6% (7.5%)

Breakfast hasn’t been able to hang on as #1 FM, but it did lift share 0.1 to 8.3% giving ChrissieSam and Browny six successive shares over 8%. No issue with constancy here. Station share also benefited from a big 3.0 lift in afternoon and Kate, Tim and Marty continue to lift with the show now #1 FM with the numbers up 2.2% this survey. In a very volatile 25-39 this survey, Nova was up 2.9 to rank #1 behind Fox. Nova also lifted 18-24 where it is the new champ, knocking off Fox.

KIIS 101.1 FM 6.4% (5.7%)

Cume 903,000 (-3,000)
2019 results: Best/worst
Best 10+ 6.7% (4.8%)
Best breakfast 7.2% (4.9%)

After re-signing breakfast hosts Jase and PJ the duo have repaid that faith with a performance that has lifted breakfast share to 7.1%, the show’s second best ever after 7.2% halfway through 2019.

105.1 Triple M 5.5% (5.7%)

Cume 604,000 (-41,000)
2019 results: Best/worst
Best 10+ 7.6% (6.2%)
Best breakfast 8.4% (5.5%)

The station has slumped to its lowest share in a long time. Breakfast without Wil Anderson is down 1.2 to 5.8%. The only commercial program The Hot Breakfast outrates is on SEN 1116. Overall the station was hammered in all timeslots and all demos. If anybody can pull this result back it will be Eddie McGuire and his team. Watch this space.

SEN 1.6% (3.6%)

Cume 234,000 (-56,000)
2019 results: Best/worst
Best 10+ 4.5% (2.4%)
Best breakfast 4.8% (2.9%)

Summer is a tough time for the sports brand and a dodgy January/February of cricket didn’t help much. The footy season can’t come quick enough. This is easily the station low under the current owners. Breakfast is also in unchartered territory on 2.0%.

 

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