For 2025, the Mediaweek 100 adopts a bold new format: five themed lists, each profiling 20 influential leaders. This refreshed structure expands industry representation and recognises the many ways power and impact are expressed across the media landscape.
Mediaweek 100 returns for 2025 with bold new format
This year’s event on Friday 24 October 2025 at Crown Sydney, introduces an updated approach.
By Mediaweek AdminPublished Aug 18, 2025
3 min read
The Mediaweek 100 returns for 2025 with a broader lens and a renewed focus on the people shaping Australia’s media and marketing ecosystem.
More than just a roll-call of names, this year's list will capture the diverse mix of executives, creatives, innovators, and disruptors whose decisions and influence have defined the industry over the past 12 months.
This year’s event, on Friday October 24, 2025 at Crown Sydney, introduces new categories designed to reflect the changing shape of the media landscape.
New format

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Agency 50
The Agency 50 is also going an exciting evolution, with new criteria based on merit, ingenuity and impact. Guided by a new advisory panel, the updated criteria ensure leaders from both major holding groups and independent agencies are recognised for their creativity, innovation, and measurable impact.
Submissions are encouraged for all categories, offering valuable insight into an individual’s achievements to support the editorial team’s review.
Mediaweek Icon, 2025
The Mediaweek Icon will be presented at the event to honour a titan of the industry whose career achievements have left a lasting impact on Australia’s media industry.
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This prestigious recognition is awarded to a leader who has demonstrated outstanding influence, inspired the industry, and contributed significantly to its growth and transformation over time.
Event Enquiries
For event sponsorship, contact Andrew Mulready on [email protected] and for event enquiries, including questions around criteria, submissions and tickets, contact Sarah Chapman on [email protected]
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