Welcome to the Mediaweek 100, 2025
Returning on Friday, 24 October 2025, the Mediaweek 100 – the media industry’s premier annual event – will celebrate the Mediaweek 100 and Agency 50 at the annual lunch at Crown Sydney.
This flagship event recognises the leaders at the top of their game and the teams driving success in Australia’s leading media companies.
Our celebration attracts the industry’s most influential figures as we honour the immense talent in Australia’s media, marketing and agency industries.
What’s new in 2025?
This year, the Mediaweek 100 unveils a bold new format: five-themed lists, each spotlighting 20 influential leaders. The refreshed structure broadens industry representation and celebrates the diverse ways power and impact show up across the media landscape.
The Agency 50 will also be refreshed for 2025, now judged on merit rather than size, with a new advisory panel guiding the criteria and direction. This ensures that leaders from both large holding groups and independents are recognised for their innovation, creativity and impact.
Submissions for these categories are encouraged and provide valuable insight into an individual’s achievements, which may assist our editorial team in their considerations. Final selections for the Mediaweek 100 remain at the sole discretion of Mediaweek’s editorial team.
KEY DATES
Submissions open: Friday, 1 August 2025
Submissions close: Wednesday, 1 October, 2025 (11.59pm AEST)
Event Date: Friday, 24 October 2025 at 12pm
Location: Pearl Ballroom, Crown Sydney
Lou Barrett was 2024’s Mediaweek Icon and Aimee Buchanan, CEO of WPP Media, who topped the Agency 50.
MEDIAWEEK 100, 2025
This year, for the first time, the Mediaweek 100 is divided into five distinct lists, each profiling 20 standout leaders driving influence, innovation, and change across Australia’s media, advertising and marketing landscape.
Power 20
Celebrating Australia’s most influential executives shaping the direction of the media industry. These are the leaders whose decisions lead the entire landscape, setting strategic direction, driving partnerships, and shaping business outcomes at scale.
Growth 20
Highlighting the executives who have delivered measurable momentum from audience expansion and new revenue streams to client wins and business transformation. Whether leading an agency, brand, or media organisation, this is for those who turned strategy into tangible growth.
Innovation 20
Spotlighting the visionaries who re-imagine how media, marketing and technology intersect. From new platforms and formats to product development or internal innovation, these are the pioneers driving meaningful change in how our industry works.
Influence 20
These are the leaders who not only make headlines, but shape them. These are public-facing executives and talent whose visibility, communication, and cultural relevance have helped shape how the industry is perceived, both inside and outside the sector.
Impact 20
Recogising leaders who are driving meaningful change within their organisations and across the broader industry. Whether through diversity and inclusion, sustainability, mental health advocacy, leadership transformation, or cultural renewal, these individuals are setting a new standard for what leadership looks like in 2025.
AGENCY 50
The Media Agency 50 recognises Australia’s most impactful media agency leaders. This year it will be compiled with input from a panel of respected industry experts to ensure credibility and balance.
MEDIAWEEK ICON, 2025
Some of the Mediaweek Icons. Clockwise from left, Barry O’Brien, Lou Barrett, Brian Walsh, Janet Cameron, Kerry Stokes.
The Mediaweek Icon honours a titan of the industry whose career achievements have left a lasting impact on Australia’s media industry. This prestigious recognition is awarded to a leader who has demonstrated outstanding influence, inspired the industry, and contributed significantly to its growth and transformation over time.
Each year, the induction of the Mediaweek Icon into the hall of fame is a highlight of the event, celebrating a career that embodies excellence, integrity, and enduring industry respect.
EVENT ENQUIRIES
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For event sponsorship, contact: [email protected]
For event enquiries, contact: [email protected]