Atomic 212° has elevated long-time executive Lorraine Woods to the newly created role of Chief Investment & Operations Officer, reporting directly to CEO Rory Heffernan.
Effective immediately, Woods will oversee operational excellence across Atomic 212°’s national footprint, integrating emerging technology, optimising resources, and ensuring process consistency across its offices in Melbourne, Brisbane, Darwin and Adelaide.
Woods, who joined the agency in 2016 as National Group Trading Director, has since become one of its most influential leaders – most recently serving as Chief Investment & Trading Officer.
Her expanded remit reflects Atomic 212°’s ongoing push to future-proof operations as it scales AI-enabled systems and data-driven performance.
Rory Heffernan
“Foundational leader” driving growth
“Lorraine is a foundational leader within Atomic 212°, and a huge part of the remarkable success we’ve had to date,” Heffernan said.
“She’s shown a tireless commitment in establishing a world-class trading function and driving incredible value for our clients for many years.
“As we continue to grow and take our Smarter, Faster, Accountable proposition into the future through the development and adoption of AI-enabled technology and platforms, Lorraine is the perfect person to ensure our operations and people remain the best in the industry.”
Building for the next chapter
Reflecting on her promotion, Woods said: “When I joined Atomic 212° nearly a decade ago, we were a small but ambitious team with big ideas. To now step into this role as Chief Investment & Operations Officer is something I’m deeply proud of.
“The growth we’ve achieved is a credit to the people who make Atomic what it is: collaborative, inventive and relentlessly client-focused. My goal is to build on that foundation by ensuring our operations, leadership and culture are set up to thrive for long-term success.”