INVNT has partnered with LinkedIn to deliver a four-day immersive B2B activation in Sydney, aimed at upskilling recruiters and demonstrating the impact of AI on hiring.
Hosted at LinkedIn’s Sydney office, the ‘AI Skills Sprint’ brought together more than 270 talent acquisition leaders and recruiters, combining hands-on learning with live product immersion.
Designed and delivered by INVNT, the activation moved beyond product awareness to practical application, showcasing LinkedIn’s AI-powered Hiring Assistant in real-world recruitment scenarios.
Laura Roberts, Managing Director APAC at INVNT, said the experience was built to make AI tangible.
“LinkedIn Hiring Assistant is a powerful AI tool, but the challenge was helping customers experience its value in a meaningful way.
“By turning the product into a live challenge, participants could see how AI reduces admin-based tasks and helps recruiters focus on the human side of hiring.”
Upskilling for a changing workforce
The program focused on equipping recruiters with both AI fluency and human-centric skills, as the hiring landscape continues to evolve.
With 38% of job skills already changed globally since 2016 and expected to reach 70% by 2030, the initiative aimed to future-proof talent professionals navigating rapid transformation.
Participants progressed through six interactive zones, including live Hiring Assistant demos, prompt-engineering challenges, AI myth-busting exercises and collaborative scenarios focused on candidate-first communication.
The sprint concluded with teams building 30/60/90-day AI adoption plans and publicly committing to AI integration via LinkedIn.
Strong engagement and results
The Sydney activation delivered strong engagement, with more than 250 participants, hundreds of completed challenges and over 27,000 impressions generated through on-site LinkedIn content.
Early performance data also highlighted efficiency gains, with recruiters using Hiring Assistant reviewing 81% fewer profiles to find qualified candidates and achieving 66% higher InMail acceptance rates compared to traditional sourcing methods.
On average, the tool saved recruiters around 1.5 hours per role in identifying top-qualified applicants.
Closing the AI adoption gap
Teena Wooldridge, APAC Senior Director of Marketing at LinkedIn, said the program was designed to bridge the gap between awareness and real-world application.
“The skills landscape is shifting faster than most people realise, and the question isn’t whether AI will change recruiting, it already has.
“What we saw in Sydney was people moving from uncertainty to real confidence, and that’s the shift we’re trying to accelerate across the region.”
The AI Skills Sprint forms part of LinkedIn’s broader talent transformation strategy, using immersive experiences to drive AI adoption, product understanding and pipeline growth.
Following the Sydney rollout, LinkedIn plans to expand the initiative with a virtual AI Skills Sprint to scale its impact across the APAC region.
Top Image: INVNT