It has been speculated for some time that Network 10 could launch a Nickelodeon FTA multichannel as part of its channel line-up in Australia. (Nickelodeon is part of the ViacomCBS family.) That hasn’t happened yet, but Network 10 is moving into kids programming on 10Peach and 10Play with content from the Nickelodeon vaults.
Dora, Boots and Backpack kicked off the new schedule today with Dora The Explorer followed by Blaze & The Monster Machines. Also on offer for younger viewers are PAW Patrol, followed by Aussie series Scope, Totally Wild and Crocamole.
Screening twice a day in the new programming block is Nickelodeon’s hottest property SpongeBob SquarePants.
ViacomCBS chief content officer & EVP Australia & New Zealand Beverley McGarvey said: “Through 10 Peach, we are unlocking ViacomCBS’ vast library of kids’ content and bringing beloved shows into our free-to-air and advertiser video on-demand environments, making it accessible to more families across the country. It’s another fantastic step as we continue to realise synergies across ViacomCBS-owned platforms in Australia.”
ViacomCBS and Network 10 chief sales officer Rod Prosser added: “The introduction of some of the world’s most popular kids titles into our ecosystem comes as we are merging the Network 10 and ViacomCBS brand sales teams, and amplifies our reach across the under 50s. Blaze & The Monster Machines, Dora The Explorer, PAW Patroland SpongeBob SquarePantsare much loved among the often hard to reach kids demographic, opening up more valuable opportunities for advertisers across our platforms.”
Weekdays On 10 Peach And Streaming On 10 Play
6:00am: Dora The Explorer
6:30am: Blaze & The Monster Machines
7:00am: PAW Patrol – Double Episode
8:00am: Totally Wild/Scope
8:30am: SpongeBob SquarePants
9:00am: Crocamole
9:30am: Blaze & The Monster Machines
10:00am: PAW Patrol – Double Episode
11:00am: SpongeBob SquarePants – Double Episode