Karl Stefanovic launches 'Club Karlos' - including exclusive emojis

If you've been wondering what's going on with Karl Stefanovic's podcast that made so many headlines earlier this year, one media writer has a theory.

"The heat has firmly come out of The Karl Stefanovic Show," writes journalist Calum Jaspan from the Sydney Morning Herald.

Using data from Fabulate Discovery, Jaspan reports that Stefanovic's YouTube audience has stagnated after he took a mid-year break, only returning three weeks ago. 

Stefanovic has now launched Club Karlos, a subscription on his YouTube channel, with the evident intention of earning money from the show.

The subscription fee is only $8.99 monthly, and subscribers get access to members-only content, including… exclusive emojis. 

One of them is reportedly a Maroons jersey, another a sausage on bread - which we think could be used in multiple contexts.

Club Karlos has been launched after Stefanovic last month took over his podcast, when his business partner Keshnee Kemp withdrew Supreme Court proceedings which alleged “oppressive conduct” against him.