Jaywing expanded its Melbourne team with new hires that bolster its national creative offering.
The data, creative and performance marketing agency’s Melbourne office has double its headcount to 20 over the past 12 months. Among the team are two senior creative leaders, Nick Munt as associate creative director and Oscar Robinson as senior creative account director, who joins the growing client service team led by Harriet Bell.
Munt joins Jaywing after five years as creative director at Big Red. He has also held key roles at Noisy Beast, Cummins & Partners and Lifelounge. Robinson brings a wealth of experience from top agencies including Cummins & Partners, Fenton Stephens and Noisy Beast.
Their appointment reflects Jaywing’s focus on expanding its creative offering across the country to support an integrated approach to marketing that blends brand, data and performance.
Joining Jaywing is Corey Grigg who has been hired as senior digital account director and brings more than five years’ experience from Pattern, where he led SEO strategy for major eCommerce brands including Baby Bunting, rebel, Under Armour, Purebaby, Converse, and global retail brands.
Emma Larubina also joins as senior media manager from Chemist Warehouse and Impressive, alongside senior paid media executive, Lorcan Casey, who previously worked at hospitality company Darling Group.
Tom Geekie, CEO of Jaywing, said: “Our investment in creative is deliberate, not just to meet client demand, but to push what’s possible when you combine deep data insight with exceptional storytelling. We continue to have strong momentum in Melbourne and it is an important part of our national growth story.
“We’re incredibly proud of the talent we’ve attracted to help shape the next phase of our journey and with these new appointments and new digs, we’re well-positioned to deliver truly integrated, high-impact work for our clients.”
Jaywing’s national client portfolio and with Melbourne-based brands include Myer, Crocs, New Balance, Online Education Services (OES), a2 Milk, TLC Healthcare and Mobile Tyre Shop.
Top image: Jaywing Melbourne team