Honda Australia has appointed WiredCo. as its new social and content agency following a competitive review process.
The appointment will see WiredCo. lead social and content strategy across Honda Australia’s portfolio, including cars, motorcycles, marine and power equipment.
The agency will be integrated into Honda’s broader agency village as the automotive brand prepares for a series of product launches and a broader repositioning effort in the Australian market.
Honda Australia said the partnership comes as the business enters a new phase focused on electrification and hybrid expansion.
The company is preparing to launch expanded hybrid models across its CR-V and ZR-V ranges, alongside its first battery electric vehicle, Super-ONE, and the return of the Prelude nameplate.
Eva Barrett, General Manager, Brand, Marketing and Digital at Honda Australia, said the company was looking to reconnect with Australian consumers through its next chapter.
“Honda has been an important part of Australian culture for almost 60 years – everybody has a Honda story. As Honda Australia enters a new electrified era, spearheaded by our market-leading e:HEV, we want to help create new stories and stir the same emotions today as we have in the past,” she said.
WiredCo. to lead social and content strategy
David Kennedy-Cosgrove, Managing Director and Partner at WiredCo., said social would play a central role in the brand’s repositioning strategy.
“What a dream team and remit to be part of as we bring Honda back into culture. Eva and her team have that special kind of energy that makes you give them your best thinking and work,” he said.
“It’s going to be a big year for the brand, and social is going to play a huge role in putting it back on the agenda. So, the thinking and work must deliver on that.”
WiredCo. Currently works with brands including Mutti, Peters Ice Cream, Pizza Hut, Boost Mobile, Red Bull and THE ICONIC, and was recently recognised as AdNews Employer of the Year, B&T Independent Agency of the Year and Campaign Asia Social, Content and Specialist Agency of the Year.