Holey Moley Golf Club, a division of Funlab, has introduced its latest campaign, “A fun way to test friendships,” in collaboration with Dentsu Creative. The campaign playfully illustrates how a game of mini-golf may seem like harmless fun, but the inherent bragging and banter that follow can ultimately put your friendships to the test.
Made up of three videos featured across digital OOH, online and social, and social media.
Funlab CMO Oonagh Flanagan, commented on the campaign, stating that it “is about writing the next chapter for the brand, leveraging the updates we’ve made to the experience, including new venues and new menus.”
Flanagan elaborates on the campaign’s core theme, claiming “The campaign is designed to demonstrate the fun people can have when connecting in physical environments, reminding people to switch off phones and connect in the real world.“
Graham Alvarez-Jarratt, strategy partner at Dentsu Creative, shed further light on the concept, stating, “‘A fun way to test friendships’ s an ode to the frivolity, and occasional friction, that happens at Holey Moley. It’s also, as we discovered, a way to test friendships at creative agencies.”
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The campaign, directed by Matt Kamen, has launched across digital OOH, online, and social.
This initiative follows Funlab’s extended collaboration with Dentsu, appointing Dentsu Creative to its creative roster, and Carat as its media partner, following its partnership with Merkle, dentsu’s CXM business.
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