Guideline SMI report to detail key media and ad spend trends for 2024

Guideline SMI Powered-by-SMI

The report will be available as part of an exclusive webinar presentation in partnership with Mediaweek.

Guideline SMI, the global benchmark for advertising demand, is set to deliver a comprehensive report exploring the media trends and product categories set to dominate the market this year.

Drawing from Guideline SMI’s local and international historical database as well as its forward pacings data for 2024, the report will identify ad spend trends, the key media channels set for growth, and the product categories most likely to deliver above-average growth this year.

The report will be available as part of an exclusive webinar presentation in partnership with Mediaweek.

Presented by Guideline SMI APAC managing director Jane Ractliffe, the webinar will recap the highlights from 2023 and explore the recovery of the automotive sector, the impact of government ad spending and the categories yet to return to pre-Covid levels.

It will also examine the potential impact of major events such as the Paris Olympics, the US Presidential election and the ongoing global uncertainty while also exploring the products, categories and sectors primed for growth over the next 12 months.

The webinar will also feature a panel discussion featuring Ratcliffe alongside media industry experts: GroupM chief investment officer Melissa Hey, OMD’s chief investment officer Kristiaan Kroon and Nunn Media Sydney managing director Chris Walton. Hosted by Mediaweek’s group managing editor, Danielle Long, the panel will break down the trends and report findings to provide an in-depth analysis of the key factors steering ad market demand in 2024. 

Ractliffe said, “The 2024 media year looks set to be incredibly vibrant with a number of major events – including the Paris Olympics – and with so much on the agenda, this webinar is vital to media stakeholders’ understanding of what to expect from an ad demand perspective as these events play out.

“We’ll be taking attendees through these key issues and how we see the ad market reacting across both key product categories and media based on reactions to similar events in the past. The webinar will give attendees a solid starting point for understanding how the media year will play out.” 

The webinar will take place on Thursday, 22 February.

Click here for more information to secure your ticket and exclusive access to Guideline SMI’s latest ad spend data. 

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