Foxtel Group’s long-time sports dealmaker Rebecca McCloy is heading to Europe, joining global streaming giant DAZN as its new Group Chief Commercial Officer.
Based in Europe, McCloy will report to DAZN Group CEO Shay Segev and oversee the company’s global rights and acquisition strategy – a portfolio that spans top-tier football, boxing, and women’s sport.
At DAZN, she’ll work across markets to drive fan engagement and commercial growth, continuing the global expansion of the sports streamer that has been rapidly scaling its presence in rights and technology.
“It’s been a privilege to work with some of the great off-field leaders in Australian sports to expand audiences for their codes and develop sport at the grassroots levels,” McCloy said.
“I’m so proud of the experiences we’ve delivered to Australian sports fans and the relationships that we’ve built with the teams along the way.
“I’m thrilled to have the opportunity to work in this global role with DAZN, and to maintain my relationship with the Foxtel Group as we unlock exciting opportunities ahead,” she said.
Adam Howarth
Foxtel’s next chapter in sport
McCloy’s move marks the latest in a string of global appointments reflecting Foxtel Group’s growing influence in international sports media.
Her successor, Adam Howarth, steps into the role of Executive Director – Commercial, Sport, overseeing Foxtel’s sport acquisition strategy and partnerships across Kayo Sports, FOX Sports Australia, and Foxtel.
A 30-year Foxtel veteran, Howarth brings deep experience across production, channel management, and acquisitions.
“Stepping into this role, for a company I’ve worked at for so long, is an utter privilege,” he said.
“I’m proud to take on this opportunity and continue building on the foundations that Rebecca has set. We have an outstanding team, and this is a world-class business.”
Howarth added that he’s eager to work closely with McCloy and DAZN to expand the reach of Australian sport globally: “Of course, this also heralds a new era for us to spread the love of Australian sports throughout the world using DAZN’s distribution and Rebecca’s advocacy.”
Foxtel boss Patrick Delany
Industry recognition and continuity
Foxtel Group CEO Patrick Delany praised McCloy’s appointment as a reflection of Australian media leadership on the global stage.
“This is an incredible opportunity for Rebecca, and great recognition of the talent we have at Foxtel Group,” Delany said.
“It reflects the quality of executives in Australia, as well as the opportunities that come from being part of a global business. I’m particularly pleased that we will continue to benefit from Rebecca’s counsel, as well as gain a new connection to global sports rights.”
Delany also expressed confidence in Howarth’s promotion, describing him as “deeply experienced, exceptionally knowledgeable, and genuinely passionate about sport.”
He added: “He’s incredibly well respected across the industry and among our sporting partners. I have every confidence he will do a fantastic job leading this critical area for our business.”
DAZN’s CEO Shay Segev said McCloy’s appointment strengthens the platform’s global leadership team. “Rebecca is highly regarded across the global sports landscape, having played leading roles in securing both Australian and international commercial deals for Foxtel Group, solidifying its position as Australia’s sport leader,” Segev said.
“Her experience will be valuable as we continue growing DAZN as the global home of sports.”
The dual appointments reflect an increasingly interconnected sports media landscape – one where rights, data, and distribution move fluidly across markets.
For Foxtel Group, McCloy’s elevation to DAZN creates a direct bridge to one of the world’s fastest-growing sports media networks, while Howarth’s promotion ensures strategic continuity at home.
The changes take effect in early November.
Main image: Rebecca McCloy