SBS has appointed Andrew Mudgway as its national sales manager for television and digital, reporting to the director of SBS Media.
In his new role he will oversee the national sales team, develop and manage the organisation’s sales strategy, as well as strengthen its sales proposition and client relationships.
Adam Sadler, director of SBS Media, said, “Andrew is highly respected in the industry, with experience leading high-performing teams at some of the biggest media organisations in Australia. As SBS Media continues to explore new ways to connect with Australia’s diverse communities, Andrew will play a key role in aligning our commercial activities with SBS’s broader strategic objectives.”
Mudgway said, “SBS is Australia’s most diverse media organisation with a truly national audience. I look forward to working with the SBS Media teams around the country to build on their incredible passion and commitment to SBS’s purpose.”
Mudgway joins from Fairfax Media where he was responsible for the national digital and print sales team. He brings more than 25 years’ experience to SBS, with previous positions at some of the country’s top media organisations including IPG Mediabrands, Southern Cross Austereo and Omnicom.
Mudgway commences Monday October 22.