dentsu Queensland adds Tourism and Events QLD to client roster

dentsu Queensland

The partnership followed a competitive pitch process

dentsu Queensland has been successful in its tender for the Tourism and Events Queensland (TEQ) media account following a competitive pitch process.

The partnership will see dentsu Queensland manage the media strategy and planning for the TEQ brand and key projects, as well as powering TEQ’s innovative offering, IMATE, the organisation’s Industry media agency which supports tourism and event businesses across the state.

TEQ Group executive marketing, Michael Branagh said: “We undertook an extensive process, and we’re incredibly excited to work with dentsu Queensland, who have shown a strong understanding of Brand Queensland and our ambition for it.

“They are committed to growing Queensland’s visitor economy and showed real innovation in meeting our strategic goals for the brand, and also for our state’s wider tourism and events industry.”

Chris Ernst, managing director of dentsu Queensland, commented: “The opportunity to partner with Tourism and Events Queensland in what is an incredibly exciting decade for Queenslanders, is career defining.

“We are a proud Queensland business committed to doing work that is good for people, good for business and good for society. Partnering with TEQ to drive prosperity for Queensland businesses across the wider state is something that every person in our organisation is absolutely thrilled to be a part of.”

Credit: Tourism & Events Queensland

This year the agency secured partnerships with Amazonia and The Brisbane Heat, and retained and extended partnerships with The Coffee Club, Great Southern Bank, Aveo, the Foundation Education Group, contributing to double-digit growth for the Queensland business in revenue, employee engagement, and market NPS.

See also: Dentsu strengthens Brisbane team with three senior appointments

“It’s been a big year for dentsu Queensland, and every person in our agency has played a part. We can’t wait to see what we can achieve in 2023 with our uncompromising passion to drive growth for our partners, our people and society as a whole through meaningful and effective work,” said Ernst.

Top image credit: Tourism & Events Queensland

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