David Gerrie has been appointed chief financial officer of independent agencies Pearman Media and ACMN.
Gerrie brings more than 25 years of experience in financial and operational leadership across media, entertainment, and creative industries.
He has held senior roles at Ikon Communications, Starcom Mediavest, ZenithOptimedia, and Essence (formerly AKQA Media).
Most recently, he was CFO at luxury interior design firm Blainey North & Associates.
Gerrie’s appointment marks a significant step in Pearman Media and ACMN’s evolution as a full-service agency group, reinforcing their commitment to strategic growth, innovation, and delivering exceptional value to clients.
“David’s appointment marks a pivotal step in our ambition to build an integrated, full-service agency group,” Dominic Pearman, founder of Pearman, said.
“Following Pearman’s acquisition of ACMN, a leading full-service agency with deep expertise in the theatre and live entertainment sector, his leadership will help us unlock even more opportunities for clients to tap into a broader range of strategic, creative, and media capabilities as we continue to scale and evolve.
“It is also important to recognise Chrissie Courtman who will be retiring in 2026 after serving as our Financial Controller for over 20 years. Thank you Chrissie for your unwavering commitment and for being such a vital part of our journey.”
Based in Sydney, Gerrie will oversee financial strategy and performance across both agencies and work with the leadership teams on operations and long-term growth.
Gerrie’s appointment comes after Pearman Media welcomed Katy Lozancic as general manager last year. Her background includes a long tenure at Group M Australia, where she served as a client lead and general manager of MediaCom and managing director of Maxus.
At the time, Pearman said: “Having someone with the calibre of Katy is exactly what we need. Katy’s experience in navigating the complexities of Independents and Network agencies makes her a perfect fit for our culture and values.”
Top image: David Gerrie