Outdoor
Latest stories
JCDecaux and Scentre announce roadside advertising partnership
• The new partnership is based on a 10-year agreement
by Mediaweek Admin – Jul 8, 2019
Out of Home revenue continues to climb – up 5.2% in 2019 Q2
"Our industry continues to evolve and grow with the media landscape"
by Mediaweek Admin – Jul 5, 2019
VMO continues growth with key sales appointments & promotions
• Cochrane has been successful as the sales director for VMO Active for the past five years
by Mediaweek Admin – Jul 3, 2019
oOh! expands digital roadside footprint with data and insights
"Our investment decisions on digitisation is now also backed up by our leading data tools."
by Mediaweek Admin – Jun 25, 2019
VMO adds more locations to 3,500 outdoor TV screen footprint
The installation marks the beginning of an extensive national roll out
by Mediaweek Admin – Jun 18, 2019
Claude Outdoor signs contract for Avalon Airport advertising
Avalon Airport services over 1,300,000 passengers
by Mediaweek Admin – Jun 5, 2019
MOVE invests $1.3m into phase one of its digital measurement project
• MOVE has partnered with leading research firm Neuro-Insight to conduct the NPS
by Mediaweek Admin – Jun 4, 2019
New board elected at OMA’s AGM: Parry-Okeden confirmed as chair
• Parry-Okeden takes over from Steve O’Connor
by Mediaweek Admin – May 24, 2019
JCDecaux launches dynamic, live music content on digital billboards
JCDecaux and SCA partnered with media agency Wavemaker to create the campaign.
by Mediaweek Admin – May 17, 2019
JCDecaux Australia launches Sydney Airport virtual reality tour for advertisers
• This is an Australian first for the out-of-home market
by Mediaweek Admin – May 13, 2019
How Nine and oOh!media built Lego Masters with outdoor campaign
“The Lego Masters bus shelters are unmissable to commuters"
by Mediaweek Admin – May 9, 2019
OMA calls for consultation about ad restrictions in Queensland
Charmaine Moldrich, CEO of the OMA, highlighted the importance of industry consultation.
by Mediaweek Admin – May 1, 2019
VMO announces Aventus shopping centres win and network completion
• 136 large premium 4K screens in high-traffic, high-dwell locations
by Mediaweek Admin – Apr 18, 2019
oOh!’s Unmissable Melbourne Cup campaign wins global acclaim
• The win is the second time an oOh! Fly campaign has taken out a Moodie Award
by Mediaweek Admin – Apr 9, 2019
Outdoor 2018 revenue: YOY growth 10% driven by digital
• The OOH industry saw a total increase of 10.8% on net media revenue in 2018
by Mediaweek Admin – Mar 4, 2019
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