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News Corp D_Coded 2024: Shoppable ScrollX and Targeted Time in View
“The real benefit is that your customers are able to shop right from the point of inspiration.”
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: AI technologies added to Intent Connect
"We understand that every marketer’s goal is to connect meaningfully with their audience."
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: In-article News Shorts and LiveRamp’s Safe Haven agreement
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: Google PAIR and LiveRamp ATS Direct
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
by Tess Connery – May 14, 2024
R/GA appoints Marie Conley as executive strategy director
Michael Titshall: "Marie brings an unique perspective and skill set that seamlessly integrates brand, data, communications, technology, and customer experience thinking."
by Amy Shapiro – May 14, 2024
The Village launches to support parents in media industry
The Village was co-founded by Louise Wilson and Lauren Thornborough.
by Alisha Buaya – May 14, 2024
Special wins Cricket Australia account
Bec Stambanis: "International cricket is the heartbeat of summer in this country."
by Amy Shapiro – May 14, 2024
Taboola puts the spotlight on large advertisers with Taboola Select
Taboola Select will offer inventory that is highly visible, brand-safe, and surrounded solely by trusted editorial content.
by Jasper Baumann – May 13, 2024
Zitcha partners with Venvee to solve in-store media measurement
The partnership will give retailers and brands an actual view of the impact of digital screen advertising in premise.
by Jasper Baumann – May 13, 2024
Anthony de Ceglie's 'dream' is a 'unified' Seven and new audiences
Plus: The Nightly is only set to "get more impressive. The Ipsos ratings for month two should shoot the lights out."
by Brittney Rigby – May 13, 2024
Roundup: Taylor Auerbach hints at book, Labor goes to war with Meta, Eurovision
Bruce Lehrmann, Prominence and anti-siphoning, Australian Financial Review, TV ad business, Free sports on TV, Sportsbet
by Mediaweek Admin – May 13, 2024
ThinkNewsBrands named prime media partner for CMO ANZ Summit
The event will be held on the Gold Coast on 8 and 9 August.
by Tess Connery – May 10, 2024
M&C Saatchi Group works towards a better tomorrow with third Art for Change Prize
This year's theme is Tomorrow’ing: Visions of a better future.
by Alisha Buaya – May 10, 2024
AANA RESET recap: LEGO, Matildas, Barbie, AB InBev
Agency relationships are like a marriage, Richard Oppy proposed - "there's going to be ups and downs."
by Brittney Rigby – May 10, 2024
Ex-Amazon execs launch Deep Media, consultancy specialising in Amazon Ads
Paul Kent, Andrew Hammond, and Blake Gorman were all involved with the launch of Amazon's ad tech capabilities in Australia.
by Jasper Baumann – May 8, 2024
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